Fully Customized Program

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Do you have a topic in mind? Let one of our speakers tailor a presentation for your event. Whether it be a marketing school, workshop, seminar, breakout session, panel discussion or keynote address, we are happy to customize a program that will resonate with your unique audience. Book Now

What Kids Can Teach Us

Older child holding hand of younger boy

60 MinutesFrom the colleges to the pros, there are many great stories that link coaching philosophy to sound management principles. What can executives learn from a small town, junior high-level church basketball team? The paradox is the many life lessons being taught to our children are forgotten as adults. Key Takeaways Book Now

Authentic Brands & Loyalty

Starbucks coffee cup

Most credit unions speak a good relationship game. Naturally, we want to serve our members. We have the best of intentions, and yet, we find ourselves plagued by faceless commerce – missing out on golden loyalty opportunities.

Using Online Video for Sales & Lead Generation

Camera man pointing camera at you

Speaker: Frank Allgood 60 MinutesPeople do business with people – not companies. YouTube has become the world’s second largest search engine behind Google. Short format videos give organizations the closest thing to talking to someone face-to-face. In addition to product promotions, forward thinking credit unions are using video to convey culture, personality and expertise. Key […]

Why Should People Give a Damn About Your Brand

Red arrow hitting yellow note with massage what makes you unique?

Speaker: Bo McDonald 60 minutesIt’s a dog eat dog world, and competition is fierce. Low rates and “good service” aren’t a growth plan, and neither is a Facebook page and mobile app. Get a fascinating look at historical marketing strategies that drove growth, and learn how those strategies can be applied today. We’ll also take […]

How To Grow Your Organization

Grey tabby cat wears Santa's hat isolated on red background. Christmas and New year concept

90 minutes
This interactive session will take you down memory lane, using some of your favorite childhood stories to show just how easy obstacles can be overcome to achieve growth in your organization. This mini-planning session will have attendees working together to uncover solutions to the obstacles holding their organizations back from growth and success.

Marketing for Queen Bees & Wannabees

Children raising hands in classroom

One-Day
This is a one-day workshop focused on helping community financial institutions succeed at finding value propositions, identifying ideal members, and how to reach and retain those ideal members. Attendees will also learn how to do marketing and website audits, and participate in individual and group exercises. Best practices discussions will show concrete strategies and tactics that can be implemented right away. Plus, you’ll learn why you want to be a Queen Bee, and not a Wannabee.

I Am Not the Best Mom, but a Mom with Purpose

Mom teaching kid how to play guitar

I am not the best mom. I’m a good mom and a strong mom. I’m a take-no-shit kind of mom. I say things – inappropriate things, snarky things, tongue-in-cheek kinds of things. I go in my own direction in life. At times perhaps not the right direction, but it’s always with a purpose, nonetheless. But […]

Intrusions

Man with back turned wearing headphones

I was on American Airlines today – great plane. The best in a longtime – I was flying out of Hartford and not New Haven or Westchester – not knocking those airports but this was a nice plane – and on time. On my way to Greenville to hang with #teamymc. Best seats ever, pleather, […]

Does Your Credit Union Have Grit?

Group of kids holding on to each other covered in paint

Grit is essential for survival. Life gives us challenges and we face most of them when we feel the least capable of handling them. I recently joined toastmasters and during the icebreaker of my first speech, I detailed my talent for being a klutz. It was in that moment I recognized that the story I […]

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Reh Harvey

Vice President of Digital Strategy

Reh Harvey, our Vice President of Digital Strategy, leads with diligence and fervor. Having previously been a member of Team YMC, he is excited to return to such an amazing culture and even more amazing people (his words)! Through his experience in the marketing world, he’s found the key to success is to stay on the cutting edge and to always keep evolving.
 
Although originally drawn to marketing for its lack of math, Reh now finds himself doing more math than he would’ve bargained for. But his self discipline and positive attitude make it easy for him to laugh and take it in stride. Hoping to one day visit Japan and enjoy some premium Sushi, Reh lives life by his creed: Be a good human. Do good work. And above all, just keep going.

Hailey Madej

Graphic Designer

As YMC’s in-house Graphic Designer, Hailey possesses an eye for detail and a drive to innovate. It’s no surprise though since being creative runs in the family! Inspired from an early age by her mom’s work as a Graphic Designer, Hailey is a seasoned expert whose talents bring vitality and accessibility to every project. As a UX/UI designer, she expertly blends the intuitive and the creative for all to enjoy.
 
In addition to the occasional freelance project, Hailey also lends her abilities to supporting art initiatives within her community, such as the Belleville Mural Project. Her favorite aspect of joining the YMC team is the friendly, uplifting culture and breadth of design tasks. When it comes to marketing, she believes in pushing boundaries and maybe breaking some rules to capture her audience’s attention. Her advice to those just starting out? “Always seek quality over quantity.”

Dexter Ochoa

Development Assistant

When it comes to blending logical thinking and creative problem solving, Dexter’s abilities are undeniable! Beginning his career as a Web Developer, he’s no stranger to the wide world of Marketing and Advertising. Calling Biñan City in the Philippines home, Dexter has a burning desire to visit the Alpine peaks and valleys of Switzerland. While that journey may be far off, he is still no stranger to international travel. While visiting Japan, he was able to enjoy his favorite delicacy: Sushi and Sashimi. He also learned unexpected facts about Japanese Yen, specifically that it has special markings for the blind to know its value!

Living life by his motto to “Do good even if the world is unfair,” Dexter would also advise his younger self, “It’s hard, but you’re doing good!” Whether he’s enjoying a cup of coffee in the morning or the occasional Pale Pilsen in the evening, Dexter is eager to work with the talented professionals of YMC, and we’re just as eager to add his talent to the team as well! His marketing words of wisdom? “Be creative, and just do what you want!”

Andrew Wyche

Copywriter

Hailing from the NC state capital (that’s Raleigh if you didn’t know), Andrew is YMC’s Copywriter extraordinaire. That’s why he knows that “The verb form of ‘reconnaissance’ is ‘reconnoiter.’ The former is, strictly speaking, a noun.” Seriously, he knows his words and he’ll use those words to get bold and weird (in a good way) with his copy. Fuelled by a love for pasta, shellfish, a good single malt, or a meal consisting of all three, Andrew navigates life with a motto engraved in his heart: “Choose kindness. Always.” It is this guiding principle that has led him to explore the realm of marketing, driven by a desire to connect with people in meaningful ways. As he continues to chase his dreams, one bucket list item stands out above the rest – a pilgrimage to Scotland. With his heart set on adventure and his pen poised for creativity, Andrew’s journey is far from over.

Alex VanHaasteren

Senior Web Developer

Alex is YMC’s Senior Web Developer and, as the title suggests, she is an absolute pro! While she initially started in graphic design – working long and hard to expertly bring concepts to life – she also felt drawn to technology and applying her natural ability to problem solve. Web Development proved the perfect blend of her creative passion and technical savvy.

When Alex is out with friends – including her YMC colleagues – she’s up for Greek cuisine or some good pulled pork BBQ washed down with Diet Coke. Or an Old Fashioned, if the occasion demands. Someday, she hopes to go to Africa on a safari. Hopefully she’ll see a giraffe in the wild, because – as she’s pointed out – its neck is too short to reach the ground!

When she isn’t jamming out to T-Swift, she’s happy to impart some marketing words of wisdom, “Aim to create something unforgettable.” For day-to-day inspiration, she would remind you of two fundamental truths: You decide your happiness, and Ice cream is its own food group—not just a dessert.

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