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When credit union leaders and board members resist change in favor of the comfort of the familiar past, all in the name of love of the credit union, I ask one question: “What is your…
Digital Must-Dos: 3 End of Year Essential Digital Marketing Tasks for Your Credit Union Digital Must-Dos: 3 End of Year Essential Digital Marketing Tasks for Your Credit Union As the year draws to a close,…
Reflecting on the Year That Was As the year draws to a close, there’s a natural urge to shift our focus to the future. Before you do… what story did this past year tell? How…
I’ve had a recurring theme in conversations with credit union leaders this year. “Bo, I just don’t know if all my staff is on board. I don’t know if they are a good fit to…
In today’s digital age, credit unions face stiff competition in attracting and retaining members. The key to thriving in this environment is harnessing the potential of Artificial Intelligence (AI) and digital marketing strategies. By combining…
What credit unions have known all along federal regulation may now agree: For too many years, medical debt and collections have weighed heavy on consumers and members credit scores. Due to the rising price of…
Year-End Sales Push: Persuasion TipsAs we stand on the cusp of the busiest time of the year, with year-end credit union goals looming large, it’s crucial to recognize that the art of persuasion can be…
In Autumn’s cloak of colors, like a pirate in disguise, It sneaks upon us, robbing focus from our eyes. We chart our course for New Year’s goals, so clear, But fall’s distractions hijack, causing us…
I love interacting with people who make me think. Recently, a fellow credit union marketing person, who remembered my background as a radio broadcaster, and I were conversing, and he said something like this to…
