Check out our latest blogs below for the latest news credit union marketing, strategy, branding, and more.
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Selfish Credit Unions Kill Opportunities

When credit union leaders and board members resist change in favor of the comfort of the familiar past, all in the name of love of the credit union, I ask one question:  “What is your…

December 5, 2023
Personal Growth for Credit Union Professionals

Reflecting on the Year That Was As the year draws to a close, there’s a natural urge to shift our focus to the future. Before you do… what story did this past year tell? How…

November 14, 2023
The Pandemic of Nice is Not Working Out

I’ve had a recurring theme in conversations with credit union leaders this year. “Bo, I just don’t know if all my staff is on board. I don’t know if they are a good fit to…

November 7, 2023
Curing what Ails Medical Debt

What credit unions have known all along federal regulation may now agree: For too many years, medical debt and collections have weighed heavy on consumers and members credit scores. Due to the rising price of…

October 16, 2023
The Art of Persuasion in Credit Union Sales Success

Year-End Sales Push: Persuasion TipsAs we stand on the cusp of the busiest time of the year, with year-end credit union goals looming large, it’s crucial to recognize that the art of persuasion can be…

October 10, 2023
The Magic Formula to Credit Union Marketing

I love interacting with people who make me think. Recently, a fellow credit union marketing person, who remembered my background as a radio broadcaster, and I were conversing, and he said something like this to…

September 19, 2023
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