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Your website is your digital branch—a hub where members and potential members engage with your services. In 2025, user experience (UX) and user interface (UI) optimization aren’t just “nice-to-haves”; they’re non-negotiables. Here’s how your credit…
As the year winds down, credit unions have the perfect opportunity to reflect on their marketing efforts and set the foundation for a strong year ahead. The financial industry is constantly evolving and staying competitive…
Credit unions face a common challenge: a messaging gap. Many focus on bottom-of-the-funnel tactics. They jump on every new trend, whether it’s digital, social, or PPC (pay-per-click), and promote rates, services, and financial benefits. As…
No longer is social media a “nice-to-have” platform but a vital one for credit unions. But let’s face it: capturing attention amid thousands of social posts and competing brands requires strategy, creativity, and relevance. Credit…
The first rule of successful credit union marketing that you must remember is: You are inside of your credit union, looking out. Potential members are outside of your credit union, looking in. Your inside-looking-out perspective…
One question I like to ask in strategic planning sessions is this: “If your credit union went away today, would your members truly miss you and mourn the loss of their credit union because it…
Authenticity is often hailed as the holy grail. Every conversation about building a successful brand strategy begins with the mantra: “Authenticity is key.” But in our quest to be “authentic,” are we actually hurting our…
Ego Is the Enemy is not just a book by marketing expert Ryan Holiday – it’s a truth that applies to almost any organization. For nearly 20 years, I’ve facilitated many credit union strategic planning…
Is your credit union’s website outdated? Learn the 10 best practices to modernize your site, enhance user experience, improve SEO, and drive member engagement.