strategic
branding
If your credit union is ready to build – or rebuild – its brand, demonstrate better understanding of who and why you serve, deepen your community engagement, think and act creatively to reach strategic goals, then YMC is ready to help.
ymc is ready to help.
what does your branD
say?
Your credit union’s brand is its lifeline to relevance — what does yours say? YMC has crafted a unique, time-tested series of questions to get to the crux of your credit union’s true brand.
Together, we’ll find the answers to questions like...
why does your
Credit union exist?
what are the core principles that guide your credit union?
How does your Credit
union define success?
how is your Credit union perceived by the community?
your branding partner.
When you engage the YMC team as your credit union’s branding partner, here’s what you can expect:
An initial Discovery/insight phase to learn more about
the true essence and mission of your credit union.
The development of a formal brand document outlining your
credit union brand’s key points and distinguishing traits.
Discussions about the merits of reinventing your
current brand or crafting a new identity and name.
Creative exploration of alternative naming concepts.
Organization name and Logo Development.
Style Guide and Collateral Design.
New Website Development Options.
A targeted Brand Launch Strategy.
start planning now.
Branding is hard and takes work, so the sooner we get to work,
the better. Fill out a contact form below, and let’s talk.