strategic
branding
mission & vision development
Your mission and vision should be meaningful to your community. Let YMC help you find your purpose.
3 Reasons Vision Statements WORK .
1. Communicate your credit union’s purpose and brand to volunteers, management, employees, and members.
2. Provide a North Star for your credit union’s strategy and overall development.
3. Develop strategically aligned, measurable goals and objectives to gauge the effectiveness of your credit union’s strategy.
What Your Credit union Can expect
At the heart of employee engagement is a clear mission and vision that informs strategy, how it’s communicated, and how it’s executed.
Historically, many credit union mission and vision statements are indistinguishable, tending towards blandness. To survive and thrive, your credit union must become more intentional.
Mission & Vision Development takes the time to craft unique, meaningful mission and vision statements to attract and retain passionate employees, engage fresh talent on your boards, and draw in new members.
Invest in refining and defining your credit union’s culture with a specific mission and clear vision that speaks to them.
1 Day Sessions to get started
Understand the difference between mission and vision and how they collectively guide your credit union’s culture and strategy.
Gain clarity on member needs through empathy mapping.
Leverage this newfound perspective to craft a working statement for internal and external stakeholders that communicates your credit union’s why.
Increase productivity at every level through quality communication.
Develop a plan to implement your new mission and vision with guidance on repositioning your credit union’s brand.
Craft a mission and vision statement your credit union can genuinely be passionate about.
let's get to it.
If your credit union is ready to reduce turnover across the board and engage
everyone at every level, leave your information and schedule a time to learn more.