privacy policy
It is Your Marketing Co.'s policy to respect your privacy regarding any information we may collect while operating our website and delivering our services. Please review our privacy policy outlined below at your convenience.
Effective Date: August 1, 2026 Last Updated: August 1, 2026
Your Privacy Is Critically Important To Us
Your Marketing Co. is a marketing agency headquartered in Easley, South Carolina, serving credit unions nationwide. This Privacy Policy applies to https://yourmarketing.co (hereinafter referred to as "us," "we," "our," "YMC," or the "Website"). We respect your privacy and are committed to protecting the personal information you may provide to us.
This Privacy Policy explains what information we collect, how we use it, who we share it with, and what rights you have over it. It applies to information we collect through the Website and to information we collect through other business interactions — including inquiries, proposals, events, speaking engagements, and marketing communications.
This Policy does not cover information we process on behalf of our clients. When a credit union or other client engages us to deliver marketing services, we may handle information belonging to that client and its members. In those engagements we act as a service provider under a written agreement, and that information is governed by our client's privacy notice. See "Information We Handle For Our Clients" below.
Website Visitors
Like most website operators, Your Marketing Co. collects non-personally-identifying information of the sort that web browsers and servers typically make available, such as browser type, language preference, referring site, operating system, device type, and the date and time of each visitor request.
Our purpose in collecting this information is to better understand how visitors use our website so we can improve it. From time to time, we may release non-personally-identifying information in the aggregate — for example, by publishing a report on trends in website usage.
We also collect potentially personally-identifying information such as Internet Protocol (IP) addresses and unique cookie identifiers assigned to your browser. We disclose this information only under the circumstances described in this Policy.
Gathering of Personally-Identifying Information
Certain visitors choose to interact with Your Marketing Co. in ways that require us to gather personally-identifying information. The amount and type of information we gather depends on the nature of the interaction. Examples include:
- Blog and newsletter subscriptions — name and email address
- Contact and proposal requests — name, business email, phone number, credit union or company name, job title, and the content of your message
- Event, webinar, and speaking registrations — registration details and attendance records
- Client engagements — contract, billing, and remittance information. Payment card details are handled by our payment processors; we do not store full card numbers.
- Job applications — résumé, cover letter, work history, and references
- Downloads and gated content — the contact details you submit to access a resource
We may also receive business contact information from public sources, industry directories, conference organizers, referral partners, and business data providers.
We do not intentionally collect sensitive personal information — such as government identifiers, precise geolocation, health information, or financial account credentials — from website visitors.
How We Use Your Information
We use the information we collect to:
- Operate, maintain, and improve our Website
- Respond to inquiries, proposal requests, and support questions
- Prepare, negotiate, and perform client engagements
- Send our blog, newsletter, industry insights, and event invitations where permitted
- Host and administer webinars, workshops, and speaking engagements
- Measure and optimize our own marketing and advertising performance
- Process payments and maintain accounting records
- Evaluate job applications
- Detect and prevent fraud, abuse, and security incidents
- Comply with legal obligations and enforce our agreements
Cookies and Similar Technologies
A cookie is a string of information that a website stores on a visitor's device and that the visitor's browser provides back to the website on each return visit. Your Marketing Co. uses cookies, pixels, tags, and similar technologies to identify and track visitors, understand how our site is used, remember your preferences, and deliver relevant advertising.
We use the following categories:
| Category | Purpose | Can you disable it? |
|---|---|---|
| Strictly necessary | Security, load balancing, form submission, core site functionality | No — required for the site to work |
| Analytics and performance | Understanding how visitors use the site | Yes |
| Functional | Remembering your preferences and settings | Yes |
| Advertising and targeting | Measuring campaigns and delivering relevant ads, including on third-party platforms | Yes |
You can manage non-essential cookies through our cookie preference tool [insert link to consent banner / preference center] or through your browser settings. Bear in mind that certain features of our Website may not function properly without cookies.
Global Privacy Control and Universal Opt-Out Signals
We honor the Global Privacy Control (GPC) and other recognized universal opt-out preference signals. When we detect such a signal from your browser or device, we treat it as a request to opt out of the sale of personal information, sharing for cross-context behavioral advertising, and targeted advertising, as applicable to your jurisdiction.
Because these signals are browser- and device-specific, you will need to enable them on each browser and device you use.
Do Not Track
Because no common industry standard for "Do Not Track" browser signals has been finalized, our Website does not currently respond to DNT headers. We do respond to Global Privacy Control as described above.
Advertising and Remarketing
Your Marketing Co. uses Google Ads and other advertising platforms for remarketing — advertising on third-party websites to people who have previously visited our site. This means we may advertise to previous visitors who did not complete an action on our site, such as submitting a contact form. These ads may appear on Google search results pages or on sites within the Google Display Network.
Third-party vendors, including Google, use cookies to serve ads based on a person's past visits to our Website. Any data we collect is used in accordance with this Privacy Policy and, where applicable, Google's privacy policy.
You can set preferences for how Google advertises to you through the Google Ad Settings page, opt out of interest-based advertising through your cookie settings, or install a browser opt-out plugin.
"Sale," "Sharing," and Targeted Advertising
Certain U.S. state privacy laws define "sale" and "sharing" broadly enough to include the use of advertising and analytics technologies that transmit identifiers to third parties. Under those definitions, our use of remarketing and advertising technologies may constitute a sale or sharing for cross-context behavioral advertising, and targeted advertising, with respect to internet activity and device identifiers.
We do not sell personal information for money.
You may opt out at any time by:
- Using our cookie preference tool [insert link]
- Enabling Global Privacy Control in your browser
- Emailing digital@yourmarketingco.com with the subject line "Opt Out"
We do not knowingly sell or share the personal information of anyone under 16 years of age.
Aggregated Statistics
Your Marketing Co. may collect statistics about the behavior of visitors to our Website. We may display this information publicly or provide it to others; we do not disclose your personally-identifying information as part of it.
Who We Share Information With
We disclose personal information to the following categories of recipients:
- Service providers — website hosting and CMS (HubSpot), email delivery, CRM and marketing automation, analytics, cloud storage, payment processing, event platforms, and professional advisors. These parties are contractually restricted to processing information for our documented purposes.
- Advertising and analytics partners — for campaign measurement and delivery, as described above.
- Clients and partners — where you have engaged with a co-hosted event, co-branded content, or joint offering.
- Corporate transactions — in connection with a merger, acquisition, financing, or sale of assets, subject to appropriate confidentiality protections.
- Legal and safety — to comply with law, respond to lawful requests from public authorities, enforce our terms, or protect the rights, property, or safety of Your Marketing Co., our clients, or others.
Information We Handle For Our Clients
Most of our clients are credit unions. In delivering marketing services, we may be given access to information subject to the Gramm-Leach-Bliley Act (GLBA) and the FTC Safeguards Rule, including nonpublic personal information about our clients' members.
When we handle that information:
- We act solely on our client's documented instructions, under a written services agreement
- We do not use that information for our own marketing purposes
- We do not sell or share it
- We maintain safeguards appropriate to its sensitivity
- We return or securely dispose of it at the conclusion of the engagement, unless retention is legally required
If you are a member of one of our client credit unions and have questions about your information, please contact your credit union directly. We will refer such requests to the responsible client and support them in responding.
Data Retention
We retain personal information only as long as necessary for the purposes described in this Policy, and thereafter as required for legal, tax, accounting, or dispute-resolution purposes.
| Category | Retention Period |
|---|---|
| Website analytics and cookie data | Up to 26 months, or the period set in the relevant platform |
| Blog, newsletter, and marketing subscribers | Until you unsubscribe, plus a permanent suppression record so we can honor your opt-out |
| Prospect and inquiry records | Up to 3 years after last meaningful contact |
| Client contracts and billing records | 7 years after the engagement ends, consistent with tax and audit requirements |
| Job applicant materials | Up to 2 years after application, unless you ask us to delete sooner |
Security
The security of your personal information is important to us. However, no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.
We maintain administrative, technical, and physical safeguards including access controls, encryption in transit, multi-factor authentication on internal systems, vendor due diligence, and employee training.
Data Breach Notification
Your Marketing Co. is headquartered in South Carolina and conducts business in the state. In the event of a breach of the security of our systems involving personal identifying information, we will notify affected individuals in the most expedient time possible and without unreasonable delay, consistent with the requirements of S.C. Code § 39-1-90 and any other applicable state breach notification law, and consistent with the legitimate needs of law enforcement and our efforts to determine the scope of the incident and restore system integrity.
Where we maintain personal identifying information that we do not own — including information belonging to our credit union clients and their members — we will notify the owner or licensee of that information immediately upon discovering a breach, so that the owner can meet its own notification obligations.
Your Privacy Rights
Depending on where you live, you may have the right to:
- Know / Access — confirm whether we process your personal information and obtain a copy
- Correct — request correction of inaccurate personal information
- Delete — request deletion of personal information we have collected about you
- Portability — receive a copy in a portable, readily usable format
- Opt out — of the sale of personal information, sharing for cross-context behavioral advertising, and targeted advertising
- Limit — restrict the use and disclosure of sensitive personal information
- Non-discrimination — not receive discriminatory treatment for exercising your rights
How to Submit a Request
Email digital@yourmarketingco.com with the subject line "Privacy Request," or write to us at the mailing address below. Please describe the right you wish to exercise and give us enough information to locate your records.
We will acknowledge your request and respond within the timeframe required by applicable law — generally 45 days, extendable by an additional 45 days where reasonably necessary, with notice to you.
Verification. To protect your information, we will take reasonable steps to verify your identity before acting on a request. We may decline to act on requests we cannot reasonably verify.
Authorized agents. You may designate an authorized agent to submit a request on your behalf. We may require written proof of the agent's authority and may ask you to verify your identity directly.
Appeals. If we decline your request, you may appeal by replying to our response or emailing digital@yourmarketingco.com with the subject line "Privacy Appeal." If your appeal is denied, you may contact your state attorney general to submit a complaint.
California Residents
In the preceding 12 months, we have collected the following categories of personal information as defined in the California Consumer Privacy Act:
| Category | Collected | Source | Business Purpose | Disclosed To |
|---|---|---|---|---|
| Identifiers (name, email, IP address, cookie IDs) | Yes | You; automatic collection; third-party data providers | Communications, marketing, service delivery, security | Service providers; advertising partners |
| Customer records (contact and billing information) | Yes | You | Contract performance, billing | Service providers; payment processors |
| Commercial information (services purchased or considered) | Yes | You; our systems | Account management, analytics | Service providers |
| Internet or network activity | Yes | Automatic collection | Site improvement, analytics, advertising | Service providers; analytics and advertising partners |
| Geolocation (approximate, IP-derived) | Yes | Automatic collection | Security, localization, analytics | Service providers |
| Professional or employment information | Yes | You; public sources | Recruiting, business outreach | Service providers |
| Inferences (preferences and interests) | Yes | Derived from the above | Marketing personalization | Service providers; advertising partners |
| Sensitive personal information | Not intentionally collected | — | — | — |
Shine the Light. California residents may request information about disclosures of personal information to third parties for those parties' direct marketing purposes. Email digital@yourmarketingco.com.
Automated decision-making. We do not use automated decision-making technology to make decisions producing legal or similarly significant effects concerning you. We use marketing automation tools to segment audiences and personalize content; these do not make consequential decisions about individuals.
Nevada Residents
Nevada residents may submit a verified request directing us not to sell certain covered information. Email digital@yourmarketingco.com.
EEA, UK, and Switzerland
If you are located in the EEA, UK, or Switzerland, you also have the right to object to processing based on legitimate interests, to request restriction of processing, and to lodge a complaint with your local supervisory authority.
Where those laws apply, we rely on the following legal bases: contract (to perform our agreements), legitimate interests (to operate and promote our business and secure our systems), consent (for certain marketing and non-essential cookies, withdrawable at any time), and legal obligation.
We are headquartered in Easley, South Carolina, United States. If you contact us or use our Website from outside the U.S., your information will be transferred to and processed in the United States, where privacy laws may differ from those in your jurisdiction.
Marketing Communications
We send commercial email consistent with the CAN-SPAM Act. Every marketing email includes an unsubscribe link, and we honor opt-out requests promptly. You may also opt out by emailing digital@yourmarketingco.com.
If you provide a mobile number and consent to text messages, message and data rates may apply. Reply STOP to opt out and HELP for assistance.
Even after you opt out of marketing, we may still send transactional or relationship messages — invoices, contract notices, and service updates.
Artificial Intelligence and Automated Tools
We use AI-assisted tools in our marketing work for drafting, research, analysis, and content production. Our practices:
- We do not input client confidential information or member nonpublic personal information into public or consumer AI tools
- We use enterprise tools with contractual commitments against training on our inputs
- Human review applies to all client-facing deliverables
- We do not use AI systems to make decisions with legal or similarly significant effects about individuals
Children's Privacy
Our Website and services are directed to businesses and professionals, not to children. We do not knowingly collect personal information from children under 13, and we do not knowingly sell or share the personal information of anyone under 16. If you believe a child has provided us with personal information, contact digital@yourmarketingco.com and we will delete it.
Links To External Sites
Our Website may contain links to external sites that are not operated by us. If you click a third-party link, you will be directed to that third party's site. We strongly advise you to review the privacy policy and terms of every website you visit.
We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites, products, or services. Interactions on third-party social platforms are governed by those platforms' own policies.
Privacy Policy Changes
Your Marketing Co. may change this Privacy Policy from time to time. When we do, we will revise the "Last Updated" date at the top of this page. If we make material changes, we will provide additional notice — for example, by posting a notice on our homepage or emailing subscribers.
We encourage visitors to check this page periodically. Your continued use of this site after a change constitutes acknowledgment of the revised Policy.
Contact Information
If you have questions about this Privacy Policy or wish to exercise your rights, contact us:
Email: digital@yourmarketingco.com Phone: 864.908.9291 Mail: Your Marketing Co., 404 S. 5th Street, Easley, SC 29640
©2026 Your Marketing Co.