What your credit union can expect from YMC’s Mission & Vision engagement.
At the heart of employee engagement is a clear mission and vision that informs strategy, how it’s communicated and executed. Historically, credit union mission and vision statements are bland — left to gather dust over the year following the strategic planning meeting. To survive and thrive, credit unions must become more intentional about refining and defining their culture with a specific mission and vision to attract and retain passionate employees, engage fresh talent for boards of directors and draw in new members. Invest time in crafting a meaningful mission and vision statement that speaks to them.
Three Critical Reasons Your Credit Union Needs A Mission and Vision Statement
Communicate your credit union brand purpose to volunteers, management, employees and members
Provide a North Star for your credit union’s strategy development
Develop strategically aligned, measurable goals and objectives by which to gauge the success of your credit union’s strategy
A One-Day Session with YMC will Help Your Credit Union:
- Gain clarity around member needs through empathy mapping
- Leverage this newly gained perspective to craft a working statement for internal and external stakeholders to understand your credit union’s “why”
- High-levels of quality communication increasing productivity at every level
- Understand the difference between mission and vision, and how they collectively guide the credit union’s culture and strategy
- Craft a mission and vision statement your credit union is passionate about
- A plan to implement the new mission and vision with YMC guidance to reposition your credit union brand
