Strategic Outsourced Marketing

The YMC team’s strongest desire is to earn our clients’ trust through collaboration, hard work and results.
leadership team looking at a computer jennifer bo corey frank

Meet Team YMC

After partnering with hundreds of credit unions, YMC has crafted unique, time-tested credit union marketing strategies that bring clarity to your vision for your credit union and breaks down barriers to growth. Working with YMC helps your credit union accomplish your strategic goals and helps you educate, engage, and retain the next generation of credit union members.

What Your Credit Union Can Expect From YMC:

You can expect tough questions and new ideas outside your comfort zone, but not for the sake of change.

Why

Let’s face it. You don’t need our help to sustain mediocrity. You’re here because something is lacking in what you’re doing right now. You’re not getting the results you really want and you need to fix that.

How

How do we create credit union marketing strategies with bold new ideas? We say and do what others won’t, because tough conversations aren’t fun.

That's how you achieve what seems Impossible .

That's how you get the results you want .

Guiding, Supporting, Encouraging.

We're going to hold you accountable to the success we know you're capable of even when others say, "It can't be done."

If You're Still With Us, A Few Things You Should Know:

We only engage with a limited number of credit unions due to the depth and commitment of our relationships. We also provide market exclusivity to each of our clients.

We don’t just make things pretty. Our value isn’t the amount of collateral we can produce in a given time period. Our value to your credit union is being able to deliver the results you want based on the many years of perspective and strategy we bring to the table.

We don’t work with jerks. If you aren’t passionate about your mission, don’t value your team, and don’t show grace when something happens, YMC won’t be a good fit for you. We are a for-profit business, but we have the heart of the credit union movement within us. We believe in treating our employees fairly and not selling our clients on empty promises. We expect the same from you.

We do not charge by the hour. We charge a monthly retainer for our services that is aligned with the value of the knowledge we provide. Because we believe that no credit union should be left behind, we do offer special pricing for credit unions under $100million in assets.

When you outsource your credit union marketing to us, YMC:

teal person and yellow person talking at a table

If your credit union is ready to get to know your members even better, think and act creatively, and reach your strategic goals, you are ready for the YMC hero experience!

Get Started!
Let's Get Started!

Reh Harvey

Vice President of Digital Strategy

Reh Harvey, our Vice President of Digital Strategy, leads with diligence and fervor. Having previously been a member of Team YMC, he is excited to return to such an amazing culture and even more amazing people (his words)! Through his experience in the marketing world, he’s found the key to success is to stay on the cutting edge and to always keep evolving.
 
Although originally drawn to marketing for its lack of math, Reh now finds himself doing more math than he would’ve bargained for. But his self discipline and positive attitude make it easy for him to laugh and take it in stride. Hoping to one day visit Japan and enjoy some premium Sushi, Reh lives life by his creed: Be a good human. Do good work. And above all, just keep going.

Hailey Madej

Graphic Designer

As YMC’s in-house Graphic Designer, Hailey possesses an eye for detail and a drive to innovate. It’s no surprise though since being creative runs in the family! Inspired from an early age by her mom’s work as a Graphic Designer, Hailey is a seasoned expert whose talents bring vitality and accessibility to every project. As a UX/UI designer, she expertly blends the intuitive and the creative for all to enjoy.
 
In addition to the occasional freelance project, Hailey also lends her abilities to supporting art initiatives within her community, such as the Belleville Mural Project. Her favorite aspect of joining the YMC team is the friendly, uplifting culture and breadth of design tasks. When it comes to marketing, she believes in pushing boundaries and maybe breaking some rules to capture her audience’s attention. Her advice to those just starting out? “Always seek quality over quantity.”

Dexter Ochoa

Development Assistant

When it comes to blending logical thinking and creative problem solving, Dexter’s abilities are undeniable! Beginning his career as a Web Developer, he’s no stranger to the wide world of Marketing and Advertising. Calling Biñan City in the Philippines home, Dexter has a burning desire to visit the Alpine peaks and valleys of Switzerland. While that journey may be far off, he is still no stranger to international travel. While visiting Japan, he was able to enjoy his favorite delicacy: Sushi and Sashimi. He also learned unexpected facts about Japanese Yen, specifically that it has special markings for the blind to know its value!

Living life by his motto to “Do good even if the world is unfair,” Dexter would also advise his younger self, “It’s hard, but you’re doing good!” Whether he’s enjoying a cup of coffee in the morning or the occasional Pale Pilsen in the evening, Dexter is eager to work with the talented professionals of YMC, and we’re just as eager to add his talent to the team as well! His marketing words of wisdom? “Be creative, and just do what you want!”

Andrew Wyche

Copywriter

Hailing from the NC state capital (that’s Raleigh if you didn’t know), Andrew is YMC’s Copywriter extraordinaire. That’s why he knows that “The verb form of ‘reconnaissance’ is ‘reconnoiter.’ The former is, strictly speaking, a noun.” Seriously, he knows his words and he’ll use those words to get bold and weird (in a good way) with his copy. Fuelled by a love for pasta, shellfish, a good single malt, or a meal consisting of all three, Andrew navigates life with a motto engraved in his heart: “Choose kindness. Always.” It is this guiding principle that has led him to explore the realm of marketing, driven by a desire to connect with people in meaningful ways. As he continues to chase his dreams, one bucket list item stands out above the rest – a pilgrimage to Scotland. With his heart set on adventure and his pen poised for creativity, Andrew’s journey is far from over.

Alex VanHaasteren

Senior Web Developer

Alex is YMC’s Senior Web Developer and, as the title suggests, she is an absolute pro! While she initially started in graphic design – working long and hard to expertly bring concepts to life – she also felt drawn to technology and applying her natural ability to problem solve. Web Development proved the perfect blend of her creative passion and technical savvy.

When Alex is out with friends – including her YMC colleagues – she’s up for Greek cuisine or some good pulled pork BBQ washed down with Diet Coke. Or an Old Fashioned, if the occasion demands. Someday, she hopes to go to Africa on a safari. Hopefully she’ll see a giraffe in the wild, because – as she’s pointed out – its neck is too short to reach the ground!

When she isn’t jamming out to T-Swift, she’s happy to impart some marketing words of wisdom, “Aim to create something unforgettable.” For day-to-day inspiration, she would remind you of two fundamental truths: You decide your happiness, and Ice cream is its own food group—not just a dessert.

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