Strategic Branding

If your credit union is ready to build or rebuild your brand within your community, demonstrate better understanding of who you serve and why, deepen community engagement, think and act creatively to reach your strategic goals, you are ready for the YMC experience.
yellow cartoon person with a speech bubble and question mark

Your credit union’s brand is its lifeline to relevance. What does yours say? Is it tattoo worthy? YMC has crafted a unique, time-tested series of questions to get at the crux of your credit union’s true brand, including:

What your credit union can expect when you engage the YMC team as your credit union branding partner:

the word brand offering a ring to a yellow person

Let’s begin the hard work needed on your credit union branding today!

Get Started!
Let's Get Started!
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Alex VanHaasteren

Senior Web Developer

Alex is YMC’s Senior Web Developer and, as the title suggests, she is an absolute pro! While she initially started in graphic design – working long and hard to expertly bring concepts to life – she also felt drawn to technology and applying her natural ability to problem solve. Web Development proved the perfect blend of her creative passion and technical savvy.

When Alex is out with friends – including her YMC colleagues – she’s up for Greek cuisine or some good pulled pork BBQ washed down with Diet Coke. Or an Old Fashioned, if the occasion demands. Someday, she hopes to go to Africa on a safari. Hopefully she’ll see a giraffe in the wild, because – as she’s pointed out – its neck is too short to reach the ground!

When she isn’t jamming out to T-Swift, she’s happy to impart some marketing words of wisdom, “Aim to create something unforgettable.” For day-to-day inspiration, she would remind you of two fundamental truths: You decide your happiness, and Ice cream is its own food group—not just a dessert.

Download Teal Paper!
Download Teal Paper!
Download Teal Paper!
Download Teal Paper!
Download Teal Paper!
Download Teal Paper!
Download Teal Paper!