Your credit union’s brand is its lifeline to relevance. What does yours say? Is it tattoo worthy? YMC has crafted a unique, time-tested series of questions to get at the crux of your credit union’s true brand, including:
Why does your credit union exist?
What are the core principles guiding your credit union?
How does your credit union define success?
How is your credit union perceived within the community?
What your credit union can expect when you engage the YMC team as your credit union branding partner:
- A ”Discovery/Insight” phase to learn more about the true essence and mission of your credit union.
- The development of a formal brand document outlining the brand’s key points of difference.
- Discussions regarding the merits of a new identity (name).
- Creative exploration of alternative naming concepts.
- Organization name and logo development.
- Style guide and collateral design.
- Development of a new website (with optional static design).
- A targeted brand launch strategy.
In short, YMC engages with our credit union branding clients to understand and portray what their credit union truly stands for, create value by demonstrating your credit union’s value and realize authentic, organic success. We’ll shine your Bat Signal so your members know you’re always there for them.
If your credit union is ready to build or rebuild your brand within your community, demonstrate better understanding of who you serve and why, deepen community engagement, think and act creatively to reach your strategic goals, you are ready for the YMC experience.
Let’s begin the hard work needed on your credit union branding today!
