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Author: Alex VanHaasteren

Credit Unions’ Powerful Role in Latino Financial Education

Students learning in a classroom

In Latin American countries, the concept of financial education is not taught in schools nor by financial institutions. If you were to scroll through the website of a Latin American Bank it will probably take you some time to find a link to an educational portal or blog. It’s rare to find financial literacy programs, […]

Hispanic Marketing in 2020

Two beautiful young tourists with smartphone, map and camera in the old town. Teenagers sitting on stairs, writting..

Why your effort and time trying to reach the Hispanic market is not working Hispanics account for the fastest and largest growing community in the United States according to Snapshot of the U.S. Immigration in 2019 by the National Conference of State Legislatures (NCSL). The Hispanic market has enormous untapped business potential and it represents […]

A Time to Reflect

Start Up Team Of Freelancers In The Office Planning

A Time to Reflect on 2019 The start of the year is a great time to evaluate what we accomplished in the past year and what we hope to achieve in the new year—or in the case of 2020, the new decade. As a participant in the Future Leaders of YMC program (FLY for short), […]

New Ways to Add Value for Your Membership

Shocked young woman posing isolated over pink wall background play games by mobile phone.

I’m kind of an app freak. Well, really, I am a rebate, savings, make some money on the side app freak. I love them. My obsession began a few years ago when I was trying to do a “fun apps to help save you $$” newsletter article. I downloaded, tested them, hated some, loved others. […]

Facebook Business Page Update

Smartphone Showing Facebook Application

It comes as no surprise that Facebook has once again changed its formulas. While the analytics are unmatched by any other platform, Facebook strives to continuously improve the user experience. Always in search of the ultimate experience, this update seemed surprisingly late. In this recent update, Facebook announced quite a change for its business pages. […]

Who Are You Talking To?

Welcome door mat

Are you more George Michael or Lady Gaga? Maybe Rolling Stones or Blake Shelton? These can be fun questions to answer, but at the end of the day, it doesn’t matter who you are most similar to. It matters who your members most relate to.Your language and your imagery define your brand. The persona of […]

5 Cents

Best friends taking selfie at city tour trip - Happy friendship

Put in my…5 cents…? What the what? It used to be 2 cents. When did inflation start affecting sayings? I am certainly more than willing to put in my 2, 5 or even 25 cents – not sure if my opinion is worth that but I’d throw some change in to give my say. Honestly, […]

I Hate Asking for Help

Help spelled out in matches

I hate asking for help.I believe manuals are for dummies.I believe in the sink or swim.I believe in the figure it out.I do not listen to directions well. I listen halfway and then think I got the gist of it.I do not take maps. I think I have a photographic memory. Utah. It’s gorgeous. Mountains […]

What Is a Leader?

Business woman giving presentation

What is a leader? The answer is simple. Everyone is a leader. The real question becomes: how good of a leader are you? I was selected for the Future Leaders of YMC in January. Being a boutique agency, we are fortunate to be nimble and provide opportunities for participants to create and execute their concepts […]

Being Relevant Among The Noise

Clear gummy bears with red one in center

Speaker: Audra Wilder 0-90 minutes Let’s face it. Data is OVERWHELMING! What pieces do you REALLY need to reach your member, your goal, or drive behavior? In this session, we’ll talk about using data and targeting already in your credit union’s environment (core, online and more) to reach your members with specific, relevant messaging that […]

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Dexter Ochoa

Development Assistant

When it comes to blending logical thinking and creative problem solving, Dexter’s abilities are undeniable! Beginning his career as a Web Developer, he’s no stranger to the wide world of Marketing and Advertising. Calling Biñan City in the Philippines home, Dexter has a burning desire to visit the Alpine peaks and valleys of Switzerland. While that journey may be far off, he is still no stranger to international travel. While visiting Japan, he was able to enjoy his favorite delicacy: Sushi and Sashimi. He also learned unexpected facts about Japanese Yen, specifically that it has special markings for the blind to know its value!

Living life by his motto to “Do good even if the world is unfair,” Dexter would also advise his younger self, “It’s hard, but you’re doing good!” Whether he’s enjoying a cup of coffee in the morning or the occasional Pale Pilsen in the evening, Dexter is eager to work with the talented professionals of YMC, and we’re just as eager to add his talent to the team as well! His marketing words of wisdom? “Be creative, and just do what you want!”

Andrew Wyche

Copywriter

Hailing from the NC state capital (that’s Raleigh if you didn’t know), Andrew is YMC’s Copywriter extraordinaire. That’s why he knows that “The verb form of ‘reconnaissance’ is ‘reconnoiter.’ The former is, strictly speaking, a noun.” Seriously, he knows his words and he’ll use those words to get bold and weird (in a good way) with his copy. Fuelled by a love for pasta, shellfish, a good single malt, or a meal consisting of all three, Andrew navigates life with a motto engraved in his heart: “Choose kindness. Always.” It is this guiding principle that has led him to explore the realm of marketing, driven by a desire to connect with people in meaningful ways. As he continues to chase his dreams, one bucket list item stands out above the rest – a pilgrimage to Scotland. With his heart set on adventure and his pen poised for creativity, Andrew’s journey is far from over.

Alex VanHaasteren

Senior Web Developer

Alex is YMC’s Senior Web Developer and, as the title suggests, she is an absolute pro! While she initially started in graphic design – working long and hard to expertly bring concepts to life – she also felt drawn to technology and applying her natural ability to problem solve. Web Development proved the perfect blend of her creative passion and technical savvy.

When Alex is out with friends – including her YMC colleagues – she’s up for Greek cuisine or some good pulled pork BBQ washed down with Diet Coke. Or an Old Fashioned, if the occasion demands. Someday, she hopes to go to Africa on a safari. Hopefully she’ll see a giraffe in the wild, because – as she’s pointed out – its neck is too short to reach the ground!

When she isn’t jamming out to T-Swift, she’s happy to impart some marketing words of wisdom, “Aim to create something unforgettable.” For day-to-day inspiration, she would remind you of two fundamental truths: You decide your happiness, and Ice cream is its own food group—not just a dessert.

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