5 Lessons for CEO Growth
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Mind The Gap
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Rock and Roll Marketing
How Hispanic Marketing Boosts Membership, Team Confidence and Success!
Credit unions can benefit immensely by serving Hispanic markets. A recent study by the NCUA showed more than 30 million Hispanics who are members of credit unions of a total 60.5 million living in the U.S., according to the Department of Health and Human Services. This burgeoning demographic makes up just 26% of total credit […]
Big Tech Making Big Changes That Affect Credit Union Advertising Campaigns
Under the gun from lawmakers and lawsuits, Google’s™ web privacy efforts have made it harder for advertisers, publishers, and data brokers to gather personal data without users’ permission. Google™ will no longer be making data profiles based on users’ activity on Google™, and while this is great for individuals who seek privacy, for advertisers it’s a blow […]
Maintaining diversity and inclusion in the workplace
“Diversity and inclusion” is a phrase we have been hearing for a while but in the past few years, it’s become an essential part of organizations around the world. We hear diversity and inclusion everywhere from hiring processes, webinars, seminars, workshops to small projects such as community outreaches and more but just how important is […]
Hispanic Acculturation & Its Impact on Products & Services Consumption
The difference is vast between acculturated and un-acculturated Hispanics, and the impact it plays when it comes to decision making is crucial while choosing a primary financial institution. Maintaining their Latin culture is very important to Hispanics who move to other countries. Latinos do more than just assimilate into the American culture; they acculturate to […]