How Hispanic Marketing Boosts Membership, Team Confidence and Success!

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Spanish dictionary showing the word for education

Credit unions can benefit immensely by serving Hispanic markets. A recent study by the NCUA showed more than 30 million Hispanics who are members of credit unions of a total 60.5 million living in the U.S., according to the Department of Health and Human Services. This burgeoning demographic makes up just 26% of total credit union members, which represents great opportunities for your credit union.

So, what can your credit union do to boost its success?

For credit union marketing to earn the trust of the Hispanic community, keep in mind the myth that Hispanics, particularly Latinos, are similar in their views and experiences politically, socioeconomically and in numerous other ways: This is not the case. Latinos are incredibly diverse, from South to Central America. Our foods, music, sports, culture, and idioms vary from country to country, and it’s important to understand each of our intricacies to help meet our financial needs.

Aside from understanding the diversity of Hispanic culture, Hispanic marketing experts can help your credit union confidently build a strategic plan to help your credit union effectively engage with Hispanic people in your field of membership, implementing productive campaigns through the proper marketing channels.

Not only your credit union will succeed by reaping the benefits from a specialized team dedicated to your credit union’s Hispanic outreach efforts, but your team’s confidence will flourish with the proper tools and marketing to support them, providing opportunities for financially centered conversations with Hispanic members. Of the many details to highlight in their native language, the most important is to help them understand that their money is safe and secure with your credit union, even if your institution is not as big as other big banks or renowned financial institutions.

Outsourcing your credit union marketing to an expert Hispanic marketing team like Your Marketing Co. is a great way to lessen the burden on your credit union’s marketing team while also attracting new members. As your credit union grows, so will your team’s confidence. Here are some great reasons why your credit union should outsource Hispanic marketing to us:

  • Experienced in working across diverse markets
  • Succeeding with multicultural campaigns across multiple credit unions
  • Providing your credit union’s marketing with best practices for multicultural marketing
  • Increasing your credit union’s engagement with Hispanic members and potential members
  • Leveraging English-dominant members of the Hispanic community who speak English as a Second Language by advertising in Spanish and English
  • Saving tons of time and alleviating stress on your credit union’s marketing team

Sound like a good idea to you? Let’s Talk!

Let's Get Started!

Dexter Ochoa

Development Assistant

When it comes to blending logical thinking and creative problem solving, Dexter’s abilities are undeniable! Beginning his career as a Web Developer, he’s no stranger to the wide world of Marketing and Advertising. Calling Biñan City in the Philippines home, Dexter has a burning desire to visit the Alpine peaks and valleys of Switzerland. While that journey may be far off, he is still no stranger to international travel. While visiting Japan, he was able to enjoy his favorite delicacy: Sushi and Sashimi. He also learned unexpected facts about Japanese Yen, specifically that it has special markings for the blind to know its value!

Living life by his motto to “Do good even if the world is unfair,” Dexter would also advise his younger self, “It’s hard, but you’re doing good!” Whether he’s enjoying a cup of coffee in the morning or the occasional Pale Pilsen in the evening, Dexter is eager to work with the talented professionals of YMC, and we’re just as eager to add his talent to the team as well! His marketing words of wisdom? “Be creative, and just do what you want!”

Andrew Wyche

Copywriter

Hailing from the NC state capital (that’s Raleigh if you didn’t know), Andrew is YMC’s Copywriter extraordinaire. That’s why he knows that “The verb form of ‘reconnaissance’ is ‘reconnoiter.’ The former is, strictly speaking, a noun.” Seriously, he knows his words and he’ll use those words to get bold and weird (in a good way) with his copy. Fuelled by a love for pasta, shellfish, a good single malt, or a meal consisting of all three, Andrew navigates life with a motto engraved in his heart: “Choose kindness. Always.” It is this guiding principle that has led him to explore the realm of marketing, driven by a desire to connect with people in meaningful ways. As he continues to chase his dreams, one bucket list item stands out above the rest – a pilgrimage to Scotland. With his heart set on adventure and his pen poised for creativity, Andrew’s journey is far from over.

Alex VanHaasteren

Senior Web Developer

Alex is YMC’s Senior Web Developer and, as the title suggests, she is an absolute pro! While she initially started in graphic design – working long and hard to expertly bring concepts to life – she also felt drawn to technology and applying her natural ability to problem solve. Web Development proved the perfect blend of her creative passion and technical savvy.

When Alex is out with friends – including her YMC colleagues – she’s up for Greek cuisine or some good pulled pork BBQ washed down with Diet Coke. Or an Old Fashioned, if the occasion demands. Someday, she hopes to go to Africa on a safari. Hopefully she’ll see a giraffe in the wild, because – as she’s pointed out – its neck is too short to reach the ground!

When she isn’t jamming out to T-Swift, she’s happy to impart some marketing words of wisdom, “Aim to create something unforgettable.” For day-to-day inspiration, she would remind you of two fundamental truths: You decide your happiness, and Ice cream is its own food group—not just a dessert.

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