Credit Union Marketers’ Survival Guide to Coronavirus Fallout

As we move into the first global, disease-driven recession in modern times, the credit unions that survive will be those who reinvent their businesses for an uncertain future. History is being made in 2020; it has not been an easy year, especially for those in marketing and business development. Most major global markets are facing […]

The 5 Must-Haves for Your 2021 Marketing Plan

typewriter with 2021

The 5 Must-Haves for Your 2021 Marketing Plan I was helping one of our credit unions map out their strategic marketing goals today, and a pesky earworm entered my brain. You know… a catchy tune you just can’t shake out of your head. There’s a great, big, beautiful tomorrowShining at the end of every dayThere’s […]

One immediate change you should make to your credit union marketing right now

cigars laid out in a line

When it is time to create your credit union’s next marketing campaign or write messaging and you’ve got zero ideas or no inspiration, take some tips from Teddy Roosevelt and make a paper cigar. Hear me out. Teddy Roosevelt was a man of improvisation. He knew his paper cigars. This allowed him to explain the […]

Boost your Credit Union’s Marketing Message

fountain pen on paper

Do this 1 thing to boost your credit union’s marketing message Be concise. That’s it. Blog done. No, really: Could you persuade someone to join your credit union in 50 words or less? The average human attention span is just seconds. That’s how long you have to grab their attention. How about 35 words or […]

Hispanic Acculturation & Its Impact on Products & Services Consumption

group of friends sitting on the ledge of a mountain

The difference is vast between acculturated and unacculturated Hispanics, and the impact it plays when it comes to decision making is crucial while choosing a primary financial institution. Maintaining their Latin culture is very important to Hispanics who move to other countries. Latinos do more than just assimilate into the American culture; they acculturate to […]

Brand Repositioning in Uncertain Times

compass on a paper with stock prices

Brand Repositioning in the Midst of a Record Economic Drop  Would you characterize your credit union’s response as “survival mode” to the worst drop on record for the U.S. economy? All hands on deck! Behaviors change, systems are abandoned, and your branding and marketing strategy is now in limbo. The unfortunate truth is many credit […]

Credit Unions’ Powerful Role in Latino Financial Education

students learning in a classroom

In Latin American countries, the concept of financial education is not taught in schools nor by financial institutions. If you were to scroll through the website of a Latin American Bank it will probably take you some time to find a link to an educational portal or blog. It’s rare to find financial literacy programs, […]

Success for your credit union depends on this one mindset

guard dog licking barb wire fence

Junkyard dogs worry about accomplishment. Show dogs worry about appearances. This year there are only two types of credit unions: junkyard dogs and show dogs. The difference? The junkyard dogs of the credit union community are those misfits and mavericks, renegades and rebels, innovators and improvisors who believe that traditional wisdom is more tradition than […]

The Secret for Small Undesirable Credit Unions

Several pushpins on a road-map of a tourist

We all know many small and mid-sized credit unions find it hard to stay ahead of the curve when it comes to facilitating tech. So, when it comes to talking branding and marketing strategy, quite often those discussions are often lost or buried under a mountain of other priorities. Scratch that. I doubt you actually […]

Pivot Your Credit Union’s Strategy

Railway crossroads. Choosing right way, making decision concept.

“You need to pivot!” If you have your coronavirus bingo card, you could check that word off a dozen times, along with “the new normal,” “social distancing” and dozens of other buzzwords that have become popular in strategic planning for credit unions over the last few months. But let’s focus on just this one: pivot. […]