Brand Repositioning in Uncertain Times

compass on a paper with stock prices

Brand Repositioning in the Midst of a Record Economic Drop  Would you characterize your credit union’s response as “survival mode” to the worst drop on record for the U.S. economy? All hands on deck! Behaviors change, systems are abandoned, and your branding and marketing strategy is now in limbo. The unfortunate truth is many credit […]

Credit Unions’ Powerful Role in Latino Financial Education

students learning in a classroom

In Latin American countries, the concept of financial education is not taught in schools nor by financial institutions. If you were to scroll through the website of a Latin American Bank it will probably take you some time to find a link to an educational portal or blog. It’s rare to find financial literacy programs, […]

Success for your credit union depends on this one mindset

guard dog licking barb wire fence

Junkyard dogs worry about accomplishment. Show dogs worry about appearances. This year there are only two types of credit unions: junkyard dogs and show dogs. The difference? The junkyard dogs of the credit union community are those misfits and mavericks, renegades and rebels, innovators and improvisors who believe that traditional wisdom is more tradition than […]

The Secret for Small Undesirable Credit Unions

Several pushpins on a road-map of a tourist

We all know many small and mid-sized credit unions find it hard to stay ahead of the curve when it comes to facilitating tech. So, when it comes to talking branding and marketing strategy, quite often those discussions are often lost or buried under a mountain of other priorities. Scratch that. I doubt you actually […]

Pivot Your Credit Union’s Strategy

Railway crossroads. Choosing right way, making decision concept.

“You need to pivot!” If you have your coronavirus bingo card, you could check that word off a dozen times, along with “the new normal,” “social distancing” and dozens of other buzzwords that have become popular in strategic planning for credit unions over the last few months. But let’s focus on just this one: pivot. […]

Just (Don’t) Say No During COVID Disruptions

yes you can, motivational inspirational message concept written on the sand of beach

NO! It’s one of the first words we learn as children. And for most of us, it’s a word we regularly use as we grow older. In professional settings, “No” has the power to shut down strategic conversations with unfortunate effectiveness. Whether responding to a new idea that challenges the status quo or a suggestion […]

How To Start an Office War While Working Remotely

Pensive young modern woman working remotely from home

Give me an example of drama in your workplace, and I bet there’s a 90% chance we can trace that issue back to poor communication—or lack of communication entirely. Last week, I was meeting with a leader who shared an issue she was having with one of her team members. Summarizing her experience, this leader […]

Stop Chasing Your Ideal Member

Couple chasing each other on beach

Credit unions have been conditioned to identify their captive audience and market to their ideal member. You’ve probably gone through some sort of exercise to build a consumer profile that classifies your member’s basic demographics to what influences her buying decisions. Perhaps you’ve given your ideal member a name, such as “Carol.” The belief is […]

What Can You Learn From Purell?

Women's hands using wash hand sanitizer gel pump dispenser.

How a Hand Sanitizer Shortage Can Impact Your Credit Union In news that probably comes as no surprise to anyone, there appears to be a national shortage of Purell®. The Philadelphia Inquirer recently reported that the popular hand sanitizer has been flying off the shelves at stores and pharmacies across the country. To date, the […]

What Are You Scared Of?

See no evil concept. Portrait of young scared woman covering eyes with hands while standing against gray studio background. Confused girl close eyes with palms ignoring something

A few years back during a Tim Barry concert, Tim dropped a piece of knowledge on the crowd between songs. He explained that he used to ride cargo trains (illegally) and that time period of his life is an influence for many of his songs. He continued, “I don’t know why I rode trains. I […]