Is Your Credit Union Holding Itself Accountable?

Black businesswoman addressing colleagues at a board meeting

“Where there is no accountability, there will also be no responsibility.” ― Sunday Adelaja Like any great sports team, a credit union team is only as strong as their least engaged teammate. The best teams in history have not had that one, singular all-star player but a collection of teammates who held each other accountable […]

The Number of Fs Your Credit Union Makes

graded paper with a F circled and a pencil beside it

Count the Number of ‘Fs’ Your Credit Union Makes There’s evidence to suggest a cooling economy. Economists point to GDP growth that is limping at a slow pace. Even the Credit Union National Association is predicting “slower economic growth, more uncertainty and more consumer caution will slow credit union growth.” In CUNA’s third quarter report, […]

Hispanic Marketing in 2020

Two beautiful young tourists with smartphone, map and camera in the old town. Teenagers sitting on stairs, writting..

Why your effort and time trying to reach the Hispanic market is not working Hispanics account for the fastest and largest growing community in the United States according to Snapshot of the U.S. Immigration in 2019 by the National Conference of State Legislatures (NCSL). The Hispanic market has enormous untapped business potential and it represents […]

A Time to Reflect

Start Up Team Of Freelancers In The Office Planning

A Time to Reflect on 2019 The start of the year is a great time to evaluate what we accomplished in the past year and what we hope to achieve in the new year—or in the case of 2020, the new decade. As a participant in the Future Leaders of YMC program (FLY for short), […]

New Ways to Add Value for Your Membership

Image of a shocked young beautiful woman posing isolated over pink wall background play games by mobile phone.

I’m kind of an app freak. Well, really, I am a rebate, savings, make some money on the side app freak. I love them. My obsession began a few years ago when I was trying to do a “fun apps to help save you $$” newsletter article. I downloaded, tested them, hated some, loved others. […]

Facebook Business Page Update

Canva - Smartphone Showing Facebook Application

It comes as no surprise that Facebook has once again changed its formulas. While the analytics are unmatched by any other platform, Facebook strives to continuously improve the user experience. Always in search of the ultimate experience, this update seemed surprisingly late. In this recent update, Facebook announced quite a change for its business pages. […]

Dare to Create – Next Level Financial Marketing

I’m not a zealot when it comes to video games. There’s only one game that I play on my son’s Xbox, and that’s FIFA 18 (soccer). Most often, I’m playing as the U.S. Women’s National Team. I can’t even find the men’s team on the video game, which partly speaks for my age and partly […]

Facebook for Your Credit Union

There’s a saying that goes “It seems too good to be true.” For years, Facebook has been a leading force in social media tech. However, recent research from eMarketer has everyone wondering, “What’s happening with Facebook?”. Results from the study show that the time people spend on Facebook is trending downward by 3 minutes per […]

Break Free from Fear-Based Strategic Planning

When I encounter resistance during a strategic planning session with a credit union, I know it’s time to pause, regroup, and gain perspective. Resistance rarely happens because the board and leadership team don’t care; it’s surfaces because fear is making them freeze. In most of these sessions, we introduce ideas that are so different from […]

Credit Unions, Banks and 23 Democratic Candidates

At the time of writing, we have 23 Democratic presidential candidates who want to unseat President Donald Trump. Now… name five of them. How’d you do? Did you struggle like most Americans? Of those you did name, let me guess the ones you got right. You got Bernie Sanders and Joe Biden. Those were easy, […]