Maintaining diversity and inclusion in the workplace

Diverse hands placed on a yellow background

“Diversity and inclusion” is a phrase we have been hearing for a while but in the past few years, it’s become an essential part of organizations around the world. We hear diversity and inclusion everywhere from hiring processes, webinars, seminars, workshops to small projects such as community outreaches and more but just how important is it to have an inclusive and diverse environment in your credit union? Maintaining diversity and inclusion in a financial institution such as a credit union is extremely important not only because of the policies and regulations that prohibit a lender from making decisions based on gender, religion, race, age, ethnicity, sexual orientation, education, and/or other attributes but because it takes away from properly connecting and relating to members to build strong long-lasting relationships with them. The lack of diversity and inclusion also makes a credit union’s internal culture weak and feel stuck in old ways. This is why it is important to keep our board members and leadership team accountable for making sure our credit unions continue evolving and become diverse, inclusive, and have tools to keep with these changing times.

There are two main reasons why it’s important to maintain diversity and inclusion in the workplace to reach Hispanics:

The first reason has to do with a credit union’s internal culture, the way it’s defined is by everyday decisions, the leadership team, board members and their priorities, focus, and what they allow other staff members do. Diversity and inclusion are necessary to shape the internal culture of an organization and search beyond our own needs and priorities when reaching the communities we serve. When it comes to making important decisions on what new products, services, or new campaigns to launch and implement is important to hear different perspectives, where age, cultural background, race, and others play a big role. Hearing from a board member that moved from a Latin American country and understands the struggles and the hardships of moving to a different country, learn a new language, and learn a new financial system will help the credit union redirect itself and take into consideration other solutions for Hispanic members.

The second reason why it is critical to maintain diversity and inclusion in the workplace is that this is key to understand and better serve the members of our Hispanic communities. It allows credit unions to continue implementing solutions and resources that will help members reach their financial goals. The United States has become an extremely diverse country, more so in the past few decades, and the need to open the field of memberships to larger groups and include Individual Taxpayer Identification Number (ITIN) lending to its solutions has become apparent.

If a Latino member comes into your branch and does not feel welcome, embraced, or related to, they will eventually have a hard time trusting the staff and the financial solutions that are been provided.

Would a Hispanic member feel welcome coming into your branch, searching your credit union’s website, interacting with the call center, or simply applying for a loan?

If the answer is no, feel free to reach out to us and we can help you in the process to make your credit union a second home for the Hispanic community.

Ready to take the next steps? Complete the form below and we'll be in touch. You’ll receive a free downloadable e-book full of valuable information about serving the Hispanic market.

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Dexter Ochoa

Development Assistant

When it comes to blending logical thinking and creative problem solving, Dexter’s abilities are undeniable! Beginning his career as a Web Developer, he’s no stranger to the wide world of Marketing and Advertising. Calling Biñan City in the Philippines home, Dexter has a burning desire to visit the Alpine peaks and valleys of Switzerland. While that journey may be far off, he is still no stranger to international travel. While visiting Japan, he was able to enjoy his favorite delicacy: Sushi and Sashimi. He also learned unexpected facts about Japanese Yen, specifically that it has special markings for the blind to know its value!

Living life by his motto to “Do good even if the world is unfair,” Dexter would also advise his younger self, “It’s hard, but you’re doing good!” Whether he’s enjoying a cup of coffee in the morning or the occasional Pale Pilsen in the evening, Dexter is eager to work with the talented professionals of YMC, and we’re just as eager to add his talent to the team as well! His marketing words of wisdom? “Be creative, and just do what you want!”

Andrew Wyche


Hailing from the NC state capital (that’s Raleigh if you didn’t know), Andrew is YMC’s Copywriter extraordinaire. That’s why he knows that “The verb form of ‘reconnaissance’ is ‘reconnoiter.’ The former is, strictly speaking, a noun.” Seriously, he knows his words and he’ll use those words to get bold and weird (in a good way) with his copy. Fuelled by a love for pasta, shellfish, a good single malt, or a meal consisting of all three, Andrew navigates life with a motto engraved in his heart: “Choose kindness. Always.” It is this guiding principle that has led him to explore the realm of marketing, driven by a desire to connect with people in meaningful ways. As he continues to chase his dreams, one bucket list item stands out above the rest – a pilgrimage to Scotland. With his heart set on adventure and his pen poised for creativity, Andrew’s journey is far from over.

Alex VanHaasteren

Senior Web Developer

Alex is YMC’s Senior Web Developer and, as the title suggests, she is an absolute pro! While she initially started in graphic design – working long and hard to expertly bring concepts to life – she also felt drawn to technology and applying her natural ability to problem solve. Web Development proved the perfect blend of her creative passion and technical savvy.

When Alex is out with friends – including her YMC colleagues – she’s up for Greek cuisine or some good pulled pork BBQ washed down with Diet Coke. Or an Old Fashioned, if the occasion demands. Someday, she hopes to go to Africa on a safari. Hopefully she’ll see a giraffe in the wild, because – as she’s pointed out – its neck is too short to reach the ground!

When she isn’t jamming out to T-Swift, she’s happy to impart some marketing words of wisdom, “Aim to create something unforgettable.” For day-to-day inspiration, she would remind you of two fundamental truths: You decide your happiness, and Ice cream is its own food group—not just a dessert.

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