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Authentic Brands: A Powerful Approach to Increase & Sustain Loyalty

Speaker: Frank Allgood

60 Minutes
Most credit unions speak a good relationship game. Naturally, we want to serve our members. We have the best of intentions, and yet, we find ourselves plagued by faceless commerce – missing out on golden loyalty opportunities.

Key Takeaways

  • Share secrets to turn members into loyal advocates.
  • Teach how to build and tell an authentic brand story.
  • Give voice to the significant rise of employer branding.

 

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