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Why Should People Give a Damn About Your Brand

Speaker: Bo McDonald

60 minutes
It’s a dog eat dog world, and competition is fierce. Low rates and “good service” aren’t a growth plan, and neither is a Facebook page and mobile app. Get a fascinating look at historical marketing strategies that drove growth, and learn how those strategies can be applied today. We’ll also take a peek inside some competitors in the financial services industry you never knew existed and how they are generating hundreds of thousands of new “members” and hundreds of millions of dollars in loans every month.

Key Takeaways

  • Understand the importance of being relevant to target demographics.
  • Generate ideas on how your brand can stand out from the competition with small budgets and out of the box ideas.
  • Competitive analysis of major competitors you’ve never considered (Fintech startups, online lending clubs, etc.)

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