Marketing for Queen Bees & Wannabees

Speaker: Bo McDonald, Frank Allgood, Marne Franklin

This is a one-day workshop focused on helping community financial institutions succeed at finding value propositions, identifying ideal members, and how to reach and retain those ideal members. Attendees will also learn how to do marketing and website audits, and participate in individual and group exercises. Best practices discussions will show concrete strategies and tactics that can be implemented right away. Plus, you’ll learn why you want to be a Queen Bee, and not a Wannabee.

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