Is now the right time to rebrand your credit union? Would it be an act of desperation or good busines strategy? The credit union branding team at Your Marketing Co. has some answers.
When it comes to brand strategy or brand naming for credit unions, there is a right and wrong mindset on how to build trust and connection.
I don’t pretend to be as eloquent a writer as the late George Carlin, but as someone who is in the credit union branding space, I’m certainly mindful of his “Advertising Lullaby.” If you’ve never heard it, it is incredibly witty bit about advertising speak – just note it gets a bit raunchy in the […]
The world has changed drastically for small credit unions. Get straightforward advice on how to lead change – plus a free download that will help reshape what is possible with your team.
The 5 Must-Haves for Your 2021 Marketing Plan I was helping one of our credit unions map out their strategic marketing goals today, and a pesky earworm entered my brain. You know… a catchy tune you just can’t shake out of your head. There’s a great, big, beautiful tomorrowShining at the end of every dayThere’s […]
Brand Repositioning in the Midst of a Record Economic Drop Would you characterize your credit union’s response as “survival mode” to the worst drop on record for the U.S. economy? All hands on deck! Behaviors change, systems are abandoned, and your branding and marketing strategy is now in limbo. The unfortunate truth is many credit […]
We all know many small and mid-sized credit unions find it hard to stay ahead of the curve when it comes to facilitating tech. So, when it comes to talking branding and marketing strategy, quite often those discussions are often lost or buried under a mountain of other priorities. Scratch that. I doubt you actually […]
Just as TV viewership is going up – 46% among teens – I’ve been tempted to tune out. This short YouTube video comically explains the glut of COVID-19 message out there. Another clever video captures the uncertainty of what we can do to fight the virus. I don’t intend to bemoan the “we’re all in […]
Credit unions have been conditioned to identify their captive audience and market to their ideal member. You’ve probably gone through some sort of exercise to build a consumer profile that classifies your member’s basic demographics to what influences her buying decisions. Perhaps you’ve given your ideal member a name, such as “Carol.” The belief is […]
Count the Number of ‘Fs’ Your Credit Union Makes There’s evidence to suggest a cooling economy. Economists point to GDP growth that is limping at a slow pace. Even the Credit Union National Association is predicting “slower economic growth, more uncertainty and more consumer caution will slow credit union growth.” In CUNA’s third quarter report, […]