What’s With All the ‘Why’ Talk?

Start With Why book with a camera lens on it

You and 55 million others have seen Simon Sinek’s TED Talk, “How great leaders inspire action.” It’s an inspiring, captivating and straightforward 18-minute speech that links many successes of those who started with the question, “Why?” It’s a smart framework for how organizations can be built.  “People don’t buy what you do. They buy why […]

You Absolutely Should Do Your Own Branding

frames in an art gallery

Is your credit union at a crossroads? Do you wonder if your organization needs to enhance its brand or even change its name? This is a must-read for any financial institution that seeks to be more memorable.

How Culture Relates to Marketing

diverse group working in an office setting

Can your credit union have an awesome marketing plan and a rocky culture? Can your organization have a profound culture but a boring marketing plan? Let’s talk branding.

Brand is Culture, Culture is Brand

eggs in egg cups on white background

Which is more important: Your credit union staff or its members? This may sound like the quintessential “chicken or egg” question, and you may be right. As astrophysicist and planetary scientist Neil deGrasse Tyson has an answer to this metaphoric adjective (it’s the egg), so do we for this important branding question. It’s your staff. […]

Credit Union Branding in a Down Market

redwood tree that has fallen in the forest

Is now the right time to rebrand your credit union? Would it be an act of desperation or good busines strategy? The credit union branding team at Your Marketing Co. has some answers.

The Fallacious Brand Philosophy

Light heart photography in the dark

I don’t pretend to be as eloquent a writer as the late George Carlin, but as someone who is in the credit union branding space, I’m certainly mindful of his “Advertising Lullaby.” If you’ve never heard it, it is incredibly witty bit about advertising speak – just note it gets a bit raunchy in the […]

Do We Need Small Credit Unions Anymore?

small town USA old buildings with a sepia tone main street

The world has changed drastically for small credit unions. Get straightforward advice on how to lead change – plus a free download that will help reshape what is possible with your team.

The 5 Must-Haves for Your 2021 Marketing Plan

typewriter with 2021

The 5 Must-Haves for Your 2021 Marketing Plan I was helping one of our credit unions map out their strategic marketing goals today, and a pesky earworm entered my brain. You know… a catchy tune you just can’t shake out of your head. There’s a great, big, beautiful tomorrowShining at the end of every dayThere’s […]

Brand Repositioning in Uncertain Times

compass on a paper with stock prices

Brand Repositioning in the Midst of a Record Economic Drop  Would you characterize your credit union’s response as “survival mode” to the worst drop on record for the U.S. economy? All hands on deck! Behaviors change, systems are abandoned, and your branding and marketing strategy is now in limbo. The unfortunate truth is many credit […]