3 Rules Before Hiring a Branding Agency
Not all branding agencies are created equally. In fact, there a few lousy ones. Thinking of a credit union rebrand? This is a must read before you hire a branding agency.
3 Pillars for Successful Marketing in 2022
How you frame what you do matters. For credit unions to solve people’s problems and provide real solutions, it helps to know what people are ready to hear and believe. To make an impact, however, it helps to know how to spread an idea. As we wind down one year and prepare for the next, […]
A Little Birdie Told You to Outsource Branding
As things transitioned back toward normalcy during this pandemic, one credit union exec I spoke to expected branch traffic to recover. Well… it hasn’t. Nor do I expect it ever will. This dependency on an old way of doing things has hindered the credit union’s growth. If nothing else, the pandemic has accelerated what was […]
5 Key Habits for Credit Union Marketing Teams
There’s an old proverb that goes, “The person who chases two rabbits catches neither.” Have you ever felt this way when it comes to credit union marketing? From your marketing mix to your marketing message to the dollars you spend, it’s easy to fall down a rabbit hole. What brings focus to these crucial channels […]
Whats With All the ‘Why’ Talk?
You and 55 million others have seen Simon Sinek’s TED Talk, “How great leaders inspire action.” It’s an inspiring, captivating and straightforward 18-minute speech that links many successes of those who started with the question, “Why?” It’s a smart framework for how organizations can be built. “People don’t buy what you do. They buy why […]
You Absolutely Should Do Your Own Branding
Is your credit union at a crossroads? Do you wonder if your organization needs to enhance its brand or even change its name? This is a must-read for any financial institution that seeks to be more memorable.
How Culture Relates to Marketing
Can your credit union have an awesome marketing plan and a rocky culture? Can your organization have a profound culture but a boring marketing plan? Let’s talk branding.
Brand is Culture, Culture is Brand
Which is more important: Your credit union staff or its members? This may sound like the quintessential “chicken or egg” question, and you may be right. As astrophysicist and planetary scientist Neil deGrasse Tyson has an answer to this metaphoric adjective (it’s the egg), so do we for this important branding question. It’s your staff. […]
Credit Union Branding in a Down Market
Is now the right time to rebrand your credit union? Would it be an act of desperation or good busines strategy? The credit union branding team at Your Marketing Co. has some answers.
Are Credit Union’s Sustainable in Today’s Economy?
When it comes to brand strategy or brand naming for credit unions, there is a right and wrong mindset on how to build trust and connection.