One Immediate Change To Your Credit Union Marketing

Cigars laid out in a line

When it is time to create your credit union’s next marketing campaign or write messaging and you’ve got zero ideas or no inspiration, take some tips from Teddy Roosevelt and make a paper cigar.

Hear me out. Teddy Roosevelt was a man of improvisation. He knew his paper cigars. This allowed him to explain the process of making them in the fewest possible words: Do what you can, with what you have, where you are.

Look outside of credit unions at this example: Every HVAC company knows the answer to the off season is to convince consumers of the importance of routine maintenance. But that’s kind of like trying to convince people to shop early for Christmas. Everyone knows they should, but few people actually do it. As a result of annual procrastination, we wait in long lines, choose from a picked-over selection and pay higher prices because we delayed our shopping – one day at a time – until December 23 (or 24 in my case) and then flew into a blind panic.

Air conditioning maintenance is like that. We delay it until the unit breaks down.

When your goal is to sell a product or service, and you’re the only one feeling the urgency, it’s time to make your paper cigar. 

Before you do, you need to know one thing: don’t rely on logic.

Logic speaks to the mind of the customer, much like telling them to service their air conditioner, shop early for Christmas or save for a rainy day. It will go unheard. You’ve got to win the heart. That takes more than logic. It requires wit and charm.

How can you educate while entertaining? With social media and video able to be produced so inexpensively you can create compelling content by doing what you can, with what you have, where you are, like we encouraged Mint Valley FCU to do. Mint Valley’s brand message encouraged people to get unstuck from the ‘box’ that big banks try to squeeze them into. The CEO and staff literally were blowing up boxes on social media to make a point. With zero cost for production and some social media expertise, new members were signing up and talking about being sick of being stuck in a box.

If you’ve been trying to meet the goals of your credit union but falling short, it’s time for a change. When you’re frustrated and overwhelmed, your strategy needs a reset. For more than 12 years, we’ve partnered with hundreds of credit unions to help them avoid costly marketing mistakes and realize unprecedented growth using a unique time-tested action plan.

Fill out the form below and let’s connect and work ahead on your 2021 credit union strategic marketing plan.

Learn more about our unique time-tested process for Outsourced Marketing by filling out the form.

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Dexter Ochoa

Development Assistant

When it comes to blending logical thinking and creative problem solving, Dexter’s abilities are undeniable! Beginning his career as a Web Developer, he’s no stranger to the wide world of Marketing and Advertising. Calling Biñan City in the Philippines home, Dexter has a burning desire to visit the Alpine peaks and valleys of Switzerland. While that journey may be far off, he is still no stranger to international travel. While visiting Japan, he was able to enjoy his favorite delicacy: Sushi and Sashimi. He also learned unexpected facts about Japanese Yen, specifically that it has special markings for the blind to know its value!

Living life by his motto to “Do good even if the world is unfair,” Dexter would also advise his younger self, “It’s hard, but you’re doing good!” Whether he’s enjoying a cup of coffee in the morning or the occasional Pale Pilsen in the evening, Dexter is eager to work with the talented professionals of YMC, and we’re just as eager to add his talent to the team as well! His marketing words of wisdom? “Be creative, and just do what you want!”

Andrew Wyche


Hailing from the NC state capital (that’s Raleigh if you didn’t know), Andrew is YMC’s Copywriter extraordinaire. That’s why he knows that “The verb form of ‘reconnaissance’ is ‘reconnoiter.’ The former is, strictly speaking, a noun.” Seriously, he knows his words and he’ll use those words to get bold and weird (in a good way) with his copy. Fuelled by a love for pasta, shellfish, a good single malt, or a meal consisting of all three, Andrew navigates life with a motto engraved in his heart: “Choose kindness. Always.” It is this guiding principle that has led him to explore the realm of marketing, driven by a desire to connect with people in meaningful ways. As he continues to chase his dreams, one bucket list item stands out above the rest – a pilgrimage to Scotland. With his heart set on adventure and his pen poised for creativity, Andrew’s journey is far from over.

Alex VanHaasteren

Senior Web Developer

Alex is YMC’s Senior Web Developer and, as the title suggests, she is an absolute pro! While she initially started in graphic design – working long and hard to expertly bring concepts to life – she also felt drawn to technology and applying her natural ability to problem solve. Web Development proved the perfect blend of her creative passion and technical savvy.

When Alex is out with friends – including her YMC colleagues – she’s up for Greek cuisine or some good pulled pork BBQ washed down with Diet Coke. Or an Old Fashioned, if the occasion demands. Someday, she hopes to go to Africa on a safari. Hopefully she’ll see a giraffe in the wild, because – as she’s pointed out – its neck is too short to reach the ground!

When she isn’t jamming out to T-Swift, she’s happy to impart some marketing words of wisdom, “Aim to create something unforgettable.” For day-to-day inspiration, she would remind you of two fundamental truths: You decide your happiness, and Ice cream is its own food group—not just a dessert.

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