You are what you can’t let go of

brown paper with a tear revealing an all caps why

Ask any new client of YMC, and they’ll compare us to a four-year-old. ‘Why?’ is our favorite question to ask of new clients when we’re evaluating what they’ve been doing. Often there’s a very good reason. But, more often than not, there’s a blank stare and the typical response of: “That’s just the way we’ve […]

The Power of a Single Decision

sign post pointing in multiple locations

Double-digit loan growth and membership growth—that’s what one credit union achieved thanks to one bold strategic decision. Do you feel stuck? Are you spinning your wheels trying to grow loans and membership but not seeing any results from your efforts? “No matter what we tried, it just wasn’t working,” said a frustrated CEO recently. His outlook improved […]

3 Fatal Credit Union Marketing Mistakes

hand and arm scooping chocolate ice cream in an ice cream parlor

“We’re spending money, but there’s nothing to show for it.” If you’ve said that about your credit union marketing, you’re not alone. You may have increased your budget. You may have tried something new. I even know of one large credit union that eliminated its entire marketing budget and didn’t see any change in its numbers. […]

Credit Union Branding in a Down Market

redwood tree that has fallen in the forest

Is now the right time to rebrand your credit union? Would it be an act of desperation or good busines strategy? The credit union branding team at Your Marketing Co. has some answers.

How to Get BIG Results from Your Strategic Planning Session

drill drilling into a piece of wood

Effective strategic planning events are one of the main differentiators between underperforming credit unions and healthy, growing credit unions. However, making an event effective requires more than simply showing up and putting some dreams on paper. Before diving into the best practices that growth-minded credit unions follow, let’s make two things clear. First, this is the most […]

Goals can be the death of your credit union

brightly lit ice hockey goal

Let’s be clear: It’s not the goals that will kill your credit union. It’s how you think about those goals that could kill your credit union. Which of the following is the more effective self-talk? A: My loan goal this month is $700,000. B: It is my responsibility to lend $700,000 this month to members […]

How much does a new member cost?

beige hooded coat with a price tag hanging from the neck

How much does it cost your credit union to add a new member? That’s a question that could generate much debate. Ask three different experts, and you’ll get three different answers. It’s kind of like asking, “how much does a house cost?” It depends on the house. For starters here are some typical industry standard […]

The Fallacious Brand Philosophy

Light heart photography in the dark

I don’t pretend to be as eloquent a writer as the late George Carlin, but as someone who is in the credit union branding space, I’m certainly mindful of his “Advertising Lullaby.” If you’ve never heard it, it is incredibly witty bit about advertising speak – just note it gets a bit raunchy in the […]

1 must-implement strategy for 2021

a dart in the bullseye space on a dart board

The decorations have been packed away. The leftovers are gone. All that is left of Christmas 2020 are the memories… and the credit card statements rolling into mailboxes one by one. According to a pre-holiday survey by CreditCards.com more than half of cardholders who already carry credit card debt (57%) said they would add to […]