You are what you can’t let go of
Ask any new client of YMC, and they’ll compare us to a four-year-old. ‘Why?’ is our favorite question to ask of new clients when we’re evaluating what they’ve been doing. Often there’s a very good reason. But, more often than not, there’s a blank stare and the typical response of: “That’s just the way we’ve […]
The Power of a Single Decision
Double-digit loan growth and membership growth—that’s what one credit union achieved thanks to one bold strategic decision. Do you feel stuck? Are you spinning your wheels trying to grow loans and membership but not seeing any results from your efforts? “No matter what we tried, it just wasn’t working,” said a frustrated CEO recently. His outlook improved […]
3 Fatal Credit Union Marketing Mistakes
“We’re spending money, but there’s nothing to show for it.” If you’ve said that about your credit union marketing, you’re not alone. You may have increased your budget. You may have tried something new. I even know of one large credit union that eliminated its entire marketing budget and didn’t see any change in its numbers. […]
How to get the credit union marketing expertise you need at a fraction of the cost
Most credit unions consider outsourcing marketing simply as a cost savings on FTEs. That’s one way to look at it, but there are more benefits than just cost savings. True, the average salary of a credit union marketing specialist of a credit union of less than $300 million in assets is between $55,000 and $64,000, […]
Credit Union Branding in a Down Market
Is now the right time to rebrand your credit union? Would it be an act of desperation or good busines strategy? The credit union branding team at Your Marketing Co. has some answers.
How to Get BIG Results from Your Strategic Planning Session
Effective strategic planning events are one of the main differentiators between underperforming credit unions and healthy, growing credit unions. However, making an event effective requires more than simply showing up and putting some dreams on paper. Before diving into the best practices that growth-minded credit unions follow, let’s make two things clear. First, this is the most […]
Goals can be the death of your credit union
Let’s be clear: It’s not the goals that will kill your credit union. It’s how you think about those goals that could kill your credit union. Which of the following is the more effective self-talk? A: My loan goal this month is $700,000. B: It is my responsibility to lend $700,000 this month to members […]
How much does a new member cost?
How much does it cost your credit union to add a new member? That’s a question that could generate much debate. Ask three different experts, and you’ll get three different answers. It’s kind of like asking, “how much does a house cost?” It depends on the house. For starters here are some typical industry standard […]
The Fallacious Brand Philosophy
I don’t pretend to be as eloquent a writer as the late George Carlin, but as someone who is in the credit union branding space, I’m certainly mindful of his “Advertising Lullaby.” If you’ve never heard it, it is incredibly witty bit about advertising speak – just note it gets a bit raunchy in the […]
1 must-implement strategy for 2021
The decorations have been packed away. The leftovers are gone. All that is left of Christmas 2020 are the memories… and the credit card statements rolling into mailboxes one by one. According to a pre-holiday survey by CreditCards.com more than half of cardholders who already carry credit card debt (57%) said they would add to […]