What’s With All the ‘Why’ Talk?

Start With Why book with a camera lens on it

You and 55 million others have seen Simon Sinek’s TED Talk, “How great leaders inspire action.” It’s an inspiring, captivating and straightforward 18-minute speech that links many successes of those who started with the question, “Why?” It’s a smart framework for how organizations can be built.  “People don’t buy what you do. They buy why […]

You are what you can’t let go of

brown paper with a tear revealing an all caps why

Ask any new client of YMC, and they’ll compare us to a four-year-old. ‘Why?’ is our favorite question to ask of new clients when we’re evaluating what they’ve been doing. Often there’s a very good reason. But, more often than not, there’s a blank stare and the typical response of: “That’s just the way we’ve […]

You Absolutely Should Do Your Own Branding

frames in an art gallery

Is your credit union at a crossroads? Do you wonder if your organization needs to enhance its brand or even change its name? This is a must-read for any financial institution that seeks to be more memorable.

The 1 Credit Union Marketing Mistake You’re Making

blue pencil erasing a mistake

I can rattle off a half dozen marketing mistakes credit unions make, but I want to focus on the one major mistake that I see time and time again. It’s the mistake that stems from our good nature and desire to be the good guys but often ends up doing more harm than good to […]

How Culture Relates to Marketing

diverse group working in an office setting

Can your credit union have an awesome marketing plan and a rocky culture? Can your organization have a profound culture but a boring marketing plan? Let’s talk branding.

Brand is Culture, Culture is Brand

eggs in egg cups on white background

Which is more important: Your credit union staff or its members? This may sound like the quintessential “chicken or egg” question, and you may be right. As astrophysicist and planetary scientist Neil deGrasse Tyson has an answer to this metaphoric adjective (it’s the egg), so do we for this important branding question. It’s your staff. […]

3 Fatal Credit Union Marketing Mistakes

hand and arm scooping chocolate ice cream in an ice cream parlor

“We’re spending money, but there’s nothing to show for it.” If you’ve said that about your credit union marketing, you’re not alone. You may have increased your budget. You may have tried something new. I even know of one large credit union that eliminated its entire marketing budget and didn’t see any change in its numbers. […]

Credit Union Branding in a Down Market

redwood tree that has fallen in the forest

Is now the right time to rebrand your credit union? Would it be an act of desperation or good busines strategy? The credit union branding team at Your Marketing Co. has some answers.

How much does a new member cost?

beige hooded coat with a price tag hanging from the neck

How much does it cost your credit union to add a new member? That’s a question that could generate much debate. Ask three different experts, and you’ll get three different answers. It’s kind of like asking, “how much does a house cost?” It depends on the house. For starters here are some typical industry standard […]