The Fallacious Brand Philosophy

Light heart photography in the dark

I don’t pretend to be as eloquent a writer as the late George Carlin, but as someone who is in the credit union branding space, I’m certainly mindful of his “Advertising Lullaby.” If you’ve never heard it, it is incredibly witty bit about advertising speak – just note it gets a bit raunchy in the […]

3 Tips For Marketing Success in 2021

a jungle with a lot of tree roots

There’s nothing more painful than failure, especially when it comes to marketing. All of that time and money gone faster than beans through a cowboy. You allocated enough in your marketing budget. You adjusted your strategy. You had some fun ideas, but still, nothing. What went wrong? Before you stress, here’s some good news. Perhaps […]

Three-Legged Credit Union Marketing Race

business people participating in a three legged race

Commerce, business, the stock market and free trade were all built on our ability to sell things to each other. This is why the credit union marketing function is so incredibly important. Marketing teams work hard to drive leads to your credit union. Day after day, they convince people that your credit union is a […]

Take a Walk on Credit Unions’ Wild Side

close up of gray elephant head

Credit union leaders, like Tiny Tim (millennials and younger, you can google this one), like to tiptoe through the tulips. We say fluffy things and regurgitate the generic credit union talking points, but we fail to talk to people like, well, humans. We must allow ourselves to get real with them. Spewing a marketing message […]

Credit Union Marketers’ Survival Guide to Coronavirus Fallout

As we move into the first global, disease-driven recession in modern times, the credit unions that survive will be those who reinvent their businesses for an uncertain future. History is being made in 2020; it has not been an easy year, especially for those in marketing and business development. Most major global markets are facing […]

The 5 Must-Haves for Your 2021 Marketing Plan

typewriter with 2021

The 5 Must-Haves for Your 2021 Marketing Plan I was helping one of our credit unions map out their strategic marketing goals today, and a pesky earworm entered my brain. You know… a catchy tune you just can’t shake out of your head. There’s a great, big, beautiful tomorrowShining at the end of every dayThere’s […]

One Immediate Change To Your Credit Union Marketing

cigars laid out in a line

When it is time to create your credit union’s next marketing campaign or write messaging and you’ve got zero ideas or no inspiration, take some tips from Teddy Roosevelt and make a paper cigar. Hear me out. Teddy Roosevelt was a man of improvisation. He knew his paper cigars. This allowed him to explain the […]

Brand Repositioning in Uncertain Times

compass on a paper with stock prices

Brand Repositioning in the Midst of a Record Economic Drop  Would you characterize your credit union’s response as “survival mode” to the worst drop on record for the U.S. economy? All hands on deck! Behaviors change, systems are abandoned, and your branding and marketing strategy is now in limbo. The unfortunate truth is many credit […]

The Secret for Small Undesirable Credit Unions

Several pushpins on a road-map of a tourist

We all know many small and mid-sized credit unions find it hard to stay ahead of the curve when it comes to facilitating tech. So, when it comes to talking branding and marketing strategy, quite often those discussions are often lost or buried under a mountain of other priorities. Scratch that. I doubt you actually […]

A Branding Pandemic for Credit Unions

Microphone voice speaker in seminar classroom, lecture hall or conference meeting in educational business event for host, teacher, or coaching mentor

Just as TV viewership is going up – 46% among teens – I’ve been tempted to tune out. This short YouTube video comically explains the glut of COVID-19 message out there. Another clever video captures the uncertainty of what we can do to fight the virus. I don’t intend to bemoan the “we’re all in […]