3 Fatal Credit Union Marketing Mistakes

hand and arm scooping chocolate ice cream in an ice cream parlor

“We’re spending money, but there’s nothing to show for it.” If you’ve said that about your credit union marketing, you’re not alone. You may have increased your budget. You may have tried something new. I even know of one large credit union that eliminated its entire marketing budget and didn’t see any change in its numbers. […]

Credit Union Branding in a Down Market

redwood tree that has fallen in the forest

Is now the right time to rebrand your credit union? Would it be an act of desperation or good busines strategy? The credit union branding team at Your Marketing Co. has some answers.

How much does a new member cost?

beige hooded coat with a price tag hanging from the neck

How much does it cost your credit union to add a new member? That’s a question that could generate much debate. Ask three different experts, and you’ll get three different answers. It’s kind of like asking, “how much does a house cost?” It depends on the house. For starters here are some typical industry standard […]

The Fallacious Brand Philosophy

Light heart photography in the dark

I don’t pretend to be as eloquent a writer as the late George Carlin, but as someone who is in the credit union branding space, I’m certainly mindful of his “Advertising Lullaby.” If you’ve never heard it, it is incredibly witty bit about advertising speak – just note it gets a bit raunchy in the […]

3 Tips For Marketing Success in 2021

a jungle with a lot of tree roots

There’s nothing more painful than failure, especially when it comes to marketing. All of that time and money gone faster than beans through a cowboy. You allocated enough in your marketing budget. You adjusted your strategy. You had some fun ideas, but still, nothing. What went wrong? Before you stress, here’s some good news. Perhaps […]

Three-Legged Credit Union Marketing Race

business people participating in a three legged race

Commerce, business, the stock market and free trade were all built on our ability to sell things to each other. This is why the credit union marketing function is so incredibly important. Marketing teams work hard to drive leads to your credit union. Day after day, they convince people that your credit union is a […]

Take a Walk on Credit Unions’ Wild Side

close up of gray elephant head

Credit union leaders, like Tiny Tim (millennials and younger, you can google this one), like to tiptoe through the tulips. We say fluffy things and regurgitate the generic credit union talking points, but we fail to talk to people like, well, humans. We must allow ourselves to get real with them. Spewing a marketing message […]

Credit Union Marketers’ Survival Guide to Coronavirus Fallout

As we move into the first global, disease-driven recession in modern times, the credit unions that survive will be those who reinvent their businesses for an uncertain future. History is being made in 2020; it has not been an easy year, especially for those in marketing and business development. Most major global markets are facing […]

The 5 Must-Haves for Your 2021 Marketing Plan

typewriter with 2021

The 5 Must-Haves for Your 2021 Marketing Plan I was helping one of our credit unions map out their strategic marketing goals today, and a pesky earworm entered my brain. You know… a catchy tune you just can’t shake out of your head. There’s a great, big, beautiful tomorrowShining at the end of every dayThere’s […]