Abandon Ship? Why Frequency is Your Brand’s Lifeboat
When a credit union leader says they want to do a short run on a campaign, my initial response is, “Are we swimming or treading water?” Unfortunately, too many credit unions are only looking to dip their toe in the water. Let me explain. As someone who lives in the Carolinas, I’m very aware that […]
Help Your Team Get More Stuff Done
Is your team brimming with excitement, engagement, and fervor for their roles? Distractions, interruptions, and inefficient workflows can hinder even the most exceptional credit union teams. Surprisingly, we’re quick to turn to perks and incentives to keep people motivated rather than practical steps to improve productivity. Why is that? We encounter statistics, such as those […]
Personal Growth for Credit Union Professionals
Reflecting on the Year That Was As the year draws to a close, there’s a natural urge to shift our focus to the future. Before you do… what story did this past year tell? How have your chapters unfolded? Let’s not overlook the art of personal reflection. It can illuminate your path forward and pave […]
The Pandemic of Nice is Not Working Out
I’ve had a recurring theme in conversations with credit union leaders this year. “Bo, I just don’t know if all my staff is on board. I don’t know if they are a good fit to take us to the next level, where we’re going.” OUCH! That is a touchy conversation. But the fact that these […]
The Art of Persuasion in Credit Union Sales Success
Year-End Sales Push: Persuasion TipsAs we stand on the cusp of the busiest time of the year, with year-end credit union goals looming large, it’s crucial to recognize that the art of persuasion can be a game-changer, not only for you, but for your entire team. Sales, at its core, is not just about products […]
Boost Your Leadership Skills This Fall: 5 Strategies for Success
In Autumn’s cloak of colors, like a pirate in disguise, It sneaks upon us, robbing focus from our eyes. We chart our course for New Year’s goals, so clear, But fall’s distractions hijack, causing us to veer. The fall season is typically reserved by credit unions to set clear objectives and strategies for the New […]
Relationships
Here’s an interesting question. What is one of the longest, if not the longest, relationships a person will experience in their life? Here’s a hint – it’s not a marriage. In fact, it may not even be friendship. It’s a person’s relationship with their bank, and primarily, their checking account. It’s true! Just think of […]
