Memorable Credit Union Marketing Campaigns Come With Calculated Risk – Take It!

“Risk is the clue that our dreams are both real and great.” – Craig D Lounsbrough When you think of life insurance commercials, what comes to mind first? Think about the most recent commercial you’ve seen and have that image in your mind. What did you see? What was spoken? For many, the answer to […]

Get Real With Your Credit Union Marketing

With an ever-changing industry, national banks and fintechs leading digital transformation, large credit unions merging in a seemingly endless supply of boutique credit unions, and financial uncertainty abound at every turn, you may wonder, what is the best way to weather the storm and even grow through this inflation and unrest? The truth is this […]

Soap Operas and Credit Union Marketing

“Difficult roads often lead to beautiful destinations. The best is yet to come.” ― Zig Ziglar We’re facing economic insecurity on a local and national level—there’s no denying it. With the recent GDP decline of 9.5% (-32.9% annualized), you may find yourself looking at the bottom line. You may even be thinking about how your credit union […]

3 ways to help your members (and prevent delinquency) before they know they need it

“There is no greater loan than a sympathetic ear.” – Frank Tyger With many credit unions closing their lobbies and opting for drive-thru transactions and electronic servicing to practice safe social distancing, remember that this is a great opportunity to deepen relationships and increase member loyalty through proactive advising and empathy.  Many members are facing […]

Challenge Yourself

A few years back during a Tim Barry concert, Tim dropped a piece of knowledge on the crowd between songs. He explained that he used to ride cargo trains (illegally) and that time period of his life is an influence for many of his songs. He continued, “I don’t know why I rode trains. I […]

Is Your Credit Union Holding Itself Accountable?

“Where there is no accountability, there will also be no responsibility.” ― Sunday Adelaja Like any great sports team, a credit union team is only as strong as their least engaged teammate. The best teams in history have not had that one, singular all-star player but a collection of teammates who held each other accountable […]