Here’s an interesting question. What is one of the longest, if not the longest, relationships a person will experience in their life? Here’s a hint – it’s not a marriage. In fact, it may not even be friendship. It’s a person’s relationship with their bank, and primarily, their checking account. It’s true! Just think of […]

Too Good to Be True? Think Again.

Empowered Employees

Want the easiest way to increase sales by up to 21%, lower turnover rates and increase market share by 25%?  If you’re reading this and thinking, ‘This is too good to be true,’ it might just be. There’s no easy button to press and no magic elixir to make this happen. What you need to […]

Recognition – CSuite

“The only thing standing between you and outrageous success is continuous progress.” — Dan Waldschmidt, business strategist Often during our marketing calls, a credit union leader will stress the importance of boosting team engagement. Be it for better performance, numbers, or more cohesion on the team they always seem the ask the same question – “What […]

Make Storyselling Part of Your Credit Union Marketing Plans

grey hands holding a teal book

A prospective member enters to apply for a loan or even open a share certificate. To do so, you must help open a membership for them. When asked if they would like to open a checking account or move their direct deposit to the credit union, the new member responds with a very quick, “NO.” […]

Your Credit Union Marketing Can’t Be Everything To Everybody

teal man hugging yellow man

“You can’t be everything to everybody, but you can be everything to somebody.” – Trent Shelton A while back, flipping through Facebook Reels (those short videos that are seemingly provided at random) I stopped to listen to what appeared to be a band’s street busking performance. They were performing Cab Calloway’s 1931 recording, “Minnie the […]

Finding Success For Your Credit Union Marketing Strategy Without Sales Calls

teal person and yellow person talking at a table

Messaging via Slack on how to gain and maintain engagement from both our teams and members, one account manager typed, “The credit unions that do well and hit their goals are having regular staff meetings and discussing their monthly and annual goals. The ones who do very well understand that their products can make a difference in […]

3 Lessons For Credit Union Marketing From A World-Class Fisherman

orange fish on a line with teal water drops

“The fishing was good; it was the catching that was bad!” – A.K. Best On a recent beach trip, I saw charter fishing boats move almost in unison from one spot to another. It was obvious why they were doing this. With their high-tech gadgets and vantage points, they were following a school of fish […]