Soap Operas and Credit Union Marketing

“Difficult roads often lead to beautiful destinations. The best is yet to come.” ― Zig Ziglar We’re facing economic insecurity on a local and national level—there’s no denying it. With the recent GDP decline of 9.5% (-32.9% annualized), you may find yourself looking at the bottom line. You may even be thinking about how your credit union […]

3 ways to help your members (and prevent delinquency) before they know they need it

Mature financial planner sitting at his desk in an office working online with a laptop and going over documents

“There is no greater loan than a sympathetic ear.” – Frank Tyger With many credit unions closing their lobbies and opting for drive-thru transactions and electronic servicing to practice safe social distancing, remember that this is a great opportunity to deepen relationships and increase member loyalty through proactive advising and empathy.  Many members are facing […]

Challenge Yourself

See no evil concept. Portrait of young scared woman covering eyes with hands while standing against gray studio background. Confused girl close eyes with palms ignoring something

A few years back during a Tim Barry concert, Tim dropped a piece of knowledge on the crowd between songs. He explained that he used to ride cargo trains (illegally) and that time period of his life is an influence for many of his songs. He continued, “I don’t know why I rode trains. I […]

Is Your Credit Union Holding Itself Accountable?

Black businesswoman addressing colleagues at a board meeting

“Where there is no accountability, there will also be no responsibility.” ― Sunday Adelaja Like any great sports team, a credit union team is only as strong as their least engaged teammate. The best teams in history have not had that one, singular all-star player but a collection of teammates who held each other accountable […]