Make Storyselling Part of Your Credit Union Marketing Plans

grey hands holding a teal book

A prospective member enters to apply for a loan or even open a share certificate. To do so, you must help open a membership for them. When asked if they would like to open a checking account or move their direct deposit to the credit union, the new member responds with a very quick, “NO.” […]

Your Credit Union Marketing Can’t Be Everything To Everybody

teal man hugging yellow man

“You can’t be everything to everybody, but you can be everything to somebody.” – Trent Shelton A while back, flipping through Facebook Reels (those short videos that are seemingly provided at random) I stopped to listen to what appeared to be a band’s street busking performance. They were performing Cab Calloway’s 1931 recording, “Minnie the […]

Finding Success For Your Credit Union Marketing Strategy Without Sales Calls

teal person and yellow person talking at a table

Messaging via Slack on how to gain and maintain engagement from both our teams and members, one account manager typed, “The credit unions that do well and hit their goals are having regular staff meetings and discussing their monthly and annual goals. The ones who do very well understand that their products can make a difference in […]

3 Lessons For Credit Union Marketing From A World-Class Fisherman

orange fish on a line with teal water drops

“The fishing was good; it was the catching that was bad!” – A.K. Best On a recent beach trip, I saw charter fishing boats move almost in unison from one spot to another. It was obvious why they were doing this. With their high-tech gadgets and vantage points, they were following a school of fish […]

Get Real With Your Credit Union Marketing

gray background with yellow person and teal book

With an ever-changing industry, national banks and fintechs leading digital transformation, large credit unions merging in a seemingly endless supply of boutique credit unions, and financial uncertainty abound at every turn, you may wonder, what is the best way to weather the storm and even grow through this inflation and unrest? The truth is this […]

Soap Operas and Credit Union Marketing

Two bars on soap sitting next to one another on surface

“Difficult roads often lead to beautiful destinations. The best is yet to come.” ― Zig Ziglar We’re facing economic insecurity on a local and national level—there’s no denying it. With the recent GDP decline of 9.5% (-32.9% annualized), you may find yourself looking at the bottom line. You may even be thinking about how your credit union […]

3 ways to help your members (and prevent delinquency) before they know they need it

Mature financial planner sitting at his desk in an office working online with a laptop and going over documents

“There is no greater loan than a sympathetic ear.” – Frank Tyger With many credit unions closing their lobbies and opting for drive-thru transactions and electronic servicing to practice safe social distancing, remember that this is a great opportunity to deepen relationships and increase member loyalty through proactive advising and empathy.  Many members are facing […]

Challenge Yourself

See no evil concept. Portrait of young scared woman covering eyes with hands while standing against gray studio background. Confused girl close eyes with palms ignoring something

A few years back during a Tim Barry concert, Tim dropped a piece of knowledge on the crowd between songs. He explained that he used to ride cargo trains (illegally) and that time period of his life is an influence for many of his songs. He continued, “I don’t know why I rode trains. I […]

Is Your Credit Union Holding Itself Accountable?

Black businesswoman addressing colleagues at a board meeting

“Where there is no accountability, there will also be no responsibility.” ― Sunday Adelaja Like any great sports team, a credit union team is only as strong as their least engaged teammate. The best teams in history have not had that one, singular all-star player but a collection of teammates who held each other accountable […]