Recognition – CSuite


“The only thing standing between you and outrageous success is continuous progress.” — Dan Waldschmidt, business strategist

Often during our marketing calls, a credit union leader will stress the importance of boosting team engagement. Be it for better performance, numbers, or more cohesion on the team they always seem the ask the same question – “What can we do to get our teams to improve?”. Well, I have the answer and honestly, it’s not hard. It just takes consistency, intention, and meaning.

As a credit union leader, you know that engaged employees are key to a successful organization. Engaged employees are committed to their work, more productive, and provide better member service. According to a Gallup study, highly engaged teams achieve a 21% increase in profitability compared to teams with low engagement levels.

So, what is the single most effective way to increase team engagement in your credit union? The answer is clear: focus on employee recognition.

Employee recognition is a powerful tool for increasing engagement because it shows employees that their contributions are valued and appreciated. Recognition can take many forms, from simple thank-you notes to formal awards ceremonies. The important thing is to make recognition a regular part of your credit union’s culture.

Here are some tips for implementing an effective recognition program:

  1. Make recognition timely and specific. Don’t wait until the annual performance review to recognize your employees’ accomplishments. Instead, provide immediate feedback when someone does something well, and be specific about what they did right.
  2. Make recognition public. Share success stories with the entire credit union, whether it’s through a newsletter, a staff meeting, or a social media post. This not only reinforces the behavior you want to see but also encourages others to strive for similar success.
  3. Make recognition meaningful. It’s not just about giving out trophies or gift cards. Recognition should be tied to your credit union’s values and goals, so employees understand how their work contributes to the overall success of the organization.
  4. Make it personal. Your team members want to be celebrated but this is not a one-size-fits-all process. Ask them and find out how you can recognize them in the most meaningful way. Gifts or tokens of accomplishment, words of congratulations shared amongst the team, or taking that teammate out to lunch are all different, personalized options for recognition. Find the one that means the most to them.

By focusing on employee recognition, you can create a more engaged and productive team. According to a survey by Globoforce, companies with a strong recognition culture have a 31% lower voluntary turnover rate. Additionally, 85% of employees who receive recognition say they feel satisfied with their job.

Implementing an effective recognition program doesn’t have to be complicated or expensive. The key is to make it a consistent and meaningful part of your credit union’s culture. As a leader, it’s your responsibility to create an environment where employees feel valued and motivated to do their best work. By investing in employee recognition, you’ll see the returns in the form of a more engaged, productive, and loyal team. Not sure what recognition might look like for your team? Reach out to your Relationship Development Leader to discuss your strategy and how we can implement a winning strategy for your team.

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Reh Harvey

Vice President of Digital Strategy

Reh Harvey, our Vice President of Digital Strategy, leads with diligence and fervor. Having previously been a member of Team YMC, he is excited to return to such an amazing culture and even more amazing people (his words)! Through his experience in the marketing world, he’s found the key to success is to stay on the cutting edge and to always keep evolving.
Although originally drawn to marketing for its lack of math, Reh now finds himself doing more math than he would’ve bargained for. But his self discipline and positive attitude make it easy for him to laugh and take it in stride. Hoping to one day visit Japan and enjoy some premium Sushi, Reh lives life by his creed: Be a good human. Do good work. And above all, just keep going.

Hailey Madej

Graphic Designer

As YMC’s in-house Graphic Designer, Hailey possesses an eye for detail and a drive to innovate. It’s no surprise though since being creative runs in the family! Inspired from an early age by her mom’s work as a Graphic Designer, Hailey is a seasoned expert whose talents bring vitality and accessibility to every project. As a UX/UI designer, she expertly blends the intuitive and the creative for all to enjoy.
In addition to the occasional freelance project, Hailey also lends her abilities to supporting art initiatives within her community, such as the Belleville Mural Project. Her favorite aspect of joining the YMC team is the friendly, uplifting culture and breadth of design tasks. When it comes to marketing, she believes in pushing boundaries and maybe breaking some rules to capture her audience’s attention. Her advice to those just starting out? “Always seek quality over quantity.”

Dexter Ochoa

Development Assistant

When it comes to blending logical thinking and creative problem solving, Dexter’s abilities are undeniable! Beginning his career as a Web Developer, he’s no stranger to the wide world of Marketing and Advertising. Calling Biñan City in the Philippines home, Dexter has a burning desire to visit the Alpine peaks and valleys of Switzerland. While that journey may be far off, he is still no stranger to international travel. While visiting Japan, he was able to enjoy his favorite delicacy: Sushi and Sashimi. He also learned unexpected facts about Japanese Yen, specifically that it has special markings for the blind to know its value!

Whether he’s enjoying a cup of coffee in the morning or the occasional Pale Pilsen in the evening, Dexter is eager to work with the talented professionals of YMC, and we’re just as eager to add his talent to the team as well! His marketing words of wisdom? “Be creative, and just do what you want!”

Andrew Wyche


Hailing from the NC state capital (that’s Raleigh if you didn’t know), Andrew is YMC’s Copywriter extraordinaire. That’s why he knows that “The verb form of ‘reconnaissance’ is ‘reconnoiter.’ The former is, strictly speaking, a noun.” Seriously, he knows his words and he’ll use those words to get bold and weird (in a good way) with his copy. Fuelled by a love for pasta, shellfish, a good single malt, or a meal consisting of all three, Andrew navigates life with a motto engraved in his heart: “Choose kindness. Always.” It is this guiding principle that has led him to explore the realm of marketing, driven by a desire to connect with people in meaningful ways. As he continues to chase his dreams, one bucket list item stands out above the rest – a pilgrimage to Scotland. With his heart set on adventure and his pen poised for creativity, Andrew’s journey is far from over.

Alex VanHaasteren

Senior Web Developer

Alex is YMC’s Senior Web Developer and, as the title suggests, she is an absolute pro! While she initially started in graphic design – working long and hard to expertly bring concepts to life – she also felt drawn to technology and applying her natural ability to problem solve. Web Development proved the perfect blend of her creative passion and technical savvy.

When Alex is out with friends – including her YMC colleagues – she’s up for Greek cuisine or some good pulled pork BBQ washed down with Diet Coke. Or an Old Fashioned, if the occasion demands. Someday, she hopes to go to Africa on a safari. Hopefully she’ll see a giraffe in the wild, because – as she’s pointed out – its neck is too short to reach the ground!

When she isn’t jamming out to T-Swift, she’s happy to impart some marketing words of wisdom, “Aim to create something unforgettable.” For day-to-day inspiration, she would remind you of two fundamental truths: You decide your happiness, and Ice cream is its own food group—not just a dessert.

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