Here’s One Thing You Can Do Right Now to Succeed in 2020

Bubble gum stuck to the bottom of a shoe

What have you done this year? Was it different from what you did last year? Was it more of the same? Most importantly, did it help you achieve the results you wanted? If not, what are you going to change next year to make sure you don’t repeat that lack of success? Maybe you’ve spent the last few weeks—or the last few months—racking your brain and trying to figure out what needs to change.
Some changes are easy. Others are more challenging. Fortunately, one of the easiest changes is also one of the most effective. You need to get a fresh perspective. I know that sounds simple, but I can tell you from personal experience, it works.
Earlier this year, I realized I was stuck. I had been working with the same coach for more than five years. While he had helped my team and me achieve great things, I realized that we all needed a different point of view. I needed someone who could look at us with new eyes, someone who would ask new questions and encourage us to try different things. With that in mind, I started working with another coach over the summer. Just as I hoped, the creative floodgates opened. New questions and new ideas gave me the fresh perspective I was looking for. It did the same for our team.

If you’re feeling stuck, here are some practical suggestions to help you get out of that rut:

  1. You’ve had the same voices for too long.
    If your sounding board always includes the same voices, voices that are as close to your brand and organization as you are, you’re probably not getting outside of the proverbial box very often. Like I did with my new coach, you need to add a fresh voice to the mix and allow them to ask new questions. Many times, looking at the same things from a different angle can reveal answers that have been in front of you the whole time.
  2. You only have one voice.
    While some credit unions have too many voices, your credit union may not have a sounding board at all. There’s you and the board—and that’s it. If that’s the case, find someone (or a network of people) you can run ideas by, and give them permission to ask you in-depth questions that will get you thinking about things from a new perspective. While this may seem like a minor change, it has the potential to produce major results!

Even at YMC, where everything we do is based on the power of relationships, we like to shake things up from time to time. Sometimes that means collaborating internally so we can get different ideas and opinions from our teammates. Other times, we will shuffle our five client-facing marketing experts and let them work with new clients for a while. These strategic changes keep things from getting stale for us or our clients. When we refuse to settle for “business as usual,” everyone benefits from the fresh perspectives.
What about your credit union? Could a fresh perspective energize your team as it prepares for 2020? Perhaps our team could help you find that perspective. With more than a decade of experience under our belt, we can take a look at the patterns that are shaping your decisions and offer an objective point of view that can make 2020 your best year yet! If you want better results in the coming year, now is the time to implement the changes that will make those results possible. Remember, you repeat what you don’t repair.

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Reh Harvey

Vice President of Digital Strategy

Reh Harvey, our Vice President of Digital Strategy, leads with diligence and fervor. Having previously been a member of Team YMC, he is excited to return to such an amazing culture and even more amazing people (his words)! Through his experience in the marketing world, he’s found the key to success is to stay on the cutting edge and to always keep evolving.
Although originally drawn to marketing for its lack of math, Reh now finds himself doing more math than he would’ve bargained for. But his self discipline and positive attitude make it easy for him to laugh and take it in stride. Hoping to one day visit Japan and enjoy some premium Sushi, Reh lives life by his creed: Be a good human. Do good work. And above all, just keep going.

Hailey Madej

Graphic Designer

As YMC’s in-house Graphic Designer, Hailey possesses an eye for detail and a drive to innovate. It’s no surprise though since being creative runs in the family! Inspired from an early age by her mom’s work as a Graphic Designer, Hailey is a seasoned expert whose talents bring vitality and accessibility to every project. As a UX/UI designer, she expertly blends the intuitive and the creative for all to enjoy.
In addition to the occasional freelance project, Hailey also lends her abilities to supporting art initiatives within her community, such as the Belleville Mural Project. Her favorite aspect of joining the YMC team is the friendly, uplifting culture and breadth of design tasks. When it comes to marketing, she believes in pushing boundaries and maybe breaking some rules to capture her audience’s attention. Her advice to those just starting out? “Always seek quality over quantity.”

Dexter Ochoa

Development Assistant

When it comes to blending logical thinking and creative problem solving, Dexter’s abilities are undeniable! Beginning his career as a Web Developer, he’s no stranger to the wide world of Marketing and Advertising. Calling Biñan City in the Philippines home, Dexter has a burning desire to visit the Alpine peaks and valleys of Switzerland. While that journey may be far off, he is still no stranger to international travel. While visiting Japan, he was able to enjoy his favorite delicacy: Sushi and Sashimi. He also learned unexpected facts about Japanese Yen, specifically that it has special markings for the blind to know its value!

Living life by his motto to “Do good even if the world is unfair,” Dexter would also advise his younger self, “It’s hard, but you’re doing good!” Whether he’s enjoying a cup of coffee in the morning or the occasional Pale Pilsen in the evening, Dexter is eager to work with the talented professionals of YMC, and we’re just as eager to add his talent to the team as well! His marketing words of wisdom? “Be creative, and just do what you want!”

Andrew Wyche


Hailing from the NC state capital (that’s Raleigh if you didn’t know), Andrew is YMC’s Copywriter extraordinaire. That’s why he knows that “The verb form of ‘reconnaissance’ is ‘reconnoiter.’ The former is, strictly speaking, a noun.” Seriously, he knows his words and he’ll use those words to get bold and weird (in a good way) with his copy. Fuelled by a love for pasta, shellfish, a good single malt, or a meal consisting of all three, Andrew navigates life with a motto engraved in his heart: “Choose kindness. Always.” It is this guiding principle that has led him to explore the realm of marketing, driven by a desire to connect with people in meaningful ways. As he continues to chase his dreams, one bucket list item stands out above the rest – a pilgrimage to Scotland. With his heart set on adventure and his pen poised for creativity, Andrew’s journey is far from over.

Alex VanHaasteren

Senior Web Developer

Alex is YMC’s Senior Web Developer and, as the title suggests, she is an absolute pro! While she initially started in graphic design – working long and hard to expertly bring concepts to life – she also felt drawn to technology and applying her natural ability to problem solve. Web Development proved the perfect blend of her creative passion and technical savvy.

When Alex is out with friends – including her YMC colleagues – she’s up for Greek cuisine or some good pulled pork BBQ washed down with Diet Coke. Or an Old Fashioned, if the occasion demands. Someday, she hopes to go to Africa on a safari. Hopefully she’ll see a giraffe in the wild, because – as she’s pointed out – its neck is too short to reach the ground!

When she isn’t jamming out to T-Swift, she’s happy to impart some marketing words of wisdom, “Aim to create something unforgettable.” For day-to-day inspiration, she would remind you of two fundamental truths: You decide your happiness, and Ice cream is its own food group—not just a dessert.

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