Goals can be the death of your credit union

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Brightly lit ice hockey goal

Let’s be clear: It’s not the goals that will kill your credit union. It’s how you think about those goals that could kill your credit union.

Which of the following is the more effective self-talk?

A: My loan goal this month is $700,000.

B: It is my responsibility to lend $700,000 this month to members who need it. And I have decided to do it.

Goals don’t change behavior; decisions change behavior. The answer is B. Your goals must lead to decisions to change. Goals are often left unmet because of the fear that change brings with it.

Support groups like Alcoholics Anonymous and others are in the business of long-term behavior change. It’s interesting that they do not teach their members to focus on the goal of not drinking. They teach them to make a decision not to drink… one day at a time.

Goals have attraction. Decisions have accountability and consequences.

We’re in month two of 2021. It’s time to reflect back on your strategic plan. Look at your goals. What decisions do you need to make to successfully reach those goals? What are the consequences (including cost!) of not making a decision?

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Alex VanHaasteren

Senior Web Developer

Alex is YMC’s Senior Web Developer and, as the title suggests, she is an absolute pro! While she initially started in graphic design – working long and hard to expertly bring concepts to life – she also felt drawn to technology and applying her natural ability to problem solve. Web Development proved the perfect blend of her creative passion and technical savvy.

When Alex is out with friends – including her YMC colleagues – she’s up for Greek cuisine or some good pulled pork BBQ washed down with Diet Coke. Or an Old Fashioned, if the occasion demands. Someday, she hopes to go to Africa on a safari. Hopefully she’ll see a giraffe in the wild, because – as she’s pointed out – its neck is too short to reach the ground!

When she isn’t jamming out to T-Swift, she’s happy to impart some marketing words of wisdom, “Aim to create something unforgettable.” For day-to-day inspiration, she would remind you of two fundamental truths: You decide your happiness, and Ice cream is its own food group—not just a dessert.

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