Facebook for Your Credit Union

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Is Facebook Declining? Find out what new usage statistics mean for your credit union.

There’s a saying that goes “It seems too good to be true.” For years, Facebook has been a leading force in social media tech. However, recent research from eMarketer has everyone wondering, “What’s happening with Facebook?”. Results from the study show that the time people spend on Facebook is trending downward by 3 minutes per day on average. However, we don’t think that Facebook is going anywhere anytime soon. Here are some reasons we believe Facebook’s time spent is decreasing and what it means for your credit union.

In light of all of the fake news polluting Facebook, the social platform decided that it was time to crack down on clickbait articles and trying to eliminate fake news. Because of this, Facebook was aiming to increase the quality of time spent on the app which as a result, decreased the time spent in the app. However, Facebook and other social apps are constantly changing and updating their algorithms to increase engagement. So while there is a downturn in time spent on the app, we will have to monitor to see if this trend continues.

Another reason time spent on the app would decrease is Facebook’s sister social platform, Instagram, is rising in popularity. While Facebook is consistently making upgrades to its own platform, Instagram is continuing to update as well. These updates, like the disappearing DMs, are just one example of Instagram mirroring more of their competing social platform, Snapchat. With these advancements and new features, it makes sense that people are spending more time on Instagram to check out the newest improvements.

While time spent on the app is a concern, this data doesn’t necessarily take into account all the Facebook fasts we’ve been seeing lately. People that are conscious of how much time they’re spending on the app have announced they are taking time off. Others, who are more adamant about monitoring their usage will sometimes deactivate their account altogether. There could be many reasons why Facebook’s time spent on the app could be decreasing. However, it’s not necessarily always the amount of time spent but the experience the user receives while on the app.

What does this mean for your credit union? There’s no one size fits all social media strategy. Just because people aren’t spending as much time on the Facebook app doesn’t mean this isn’t worth including in your marketing plan. Being aware of the trends will help you create and implement the best marketing plan for your credit union. Using Facebook or any other social platform could make sense depending on your audience. What’s important is taking into account your members. Make sure that you’re creating a great member experience on Facebook, or whatever platform you choose, while they’re online. Because when you know how your members like to spend their time online, you can create a better experience for them which will create results for your credit union. There’s a quote from Jim Doyle that I believe sums it all up; “Service your customer even when the services change.”

Want to take your credit union’s social media marketing to the next level but don’t know where to start? We can help. Want to go beyond just posting and checking off a box? We can help with that too.

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Reh Harvey

Vice President of Digital Strategy

Reh Harvey, our Vice President of Digital Strategy, leads with diligence and fervor. Having previously been a member of Team YMC, he is excited to return to such an amazing culture and even more amazing people (his words)! Through his experience in the marketing world, he’s found the key to success is to stay on the cutting edge and to always keep evolving.
 
Although originally drawn to marketing for its lack of math, Reh now finds himself doing more math than he would’ve bargained for. But his self discipline and positive attitude make it easy for him to laugh and take it in stride. Hoping to one day visit Japan and enjoy some premium Sushi, Reh lives life by his creed: Be a good human. Do good work. And above all, just keep going.

Hailey Madej

Graphic Designer

As YMC’s in-house Graphic Designer, Hailey possesses an eye for detail and a drive to innovate. It’s no surprise though since being creative runs in the family! Inspired from an early age by her mom’s work as a Graphic Designer, Hailey is a seasoned expert whose talents bring vitality and accessibility to every project. As a UX/UI designer, she expertly blends the intuitive and the creative for all to enjoy.
 
In addition to the occasional freelance project, Hailey also lends her abilities to supporting art initiatives within her community, such as the Belleville Mural Project. Her favorite aspect of joining the YMC team is the friendly, uplifting culture and breadth of design tasks. When it comes to marketing, she believes in pushing boundaries and maybe breaking some rules to capture her audience’s attention. Her advice to those just starting out? “Always seek quality over quantity.”

Dexter Ochoa

Development Assistant

When it comes to blending logical thinking and creative problem solving, Dexter’s abilities are undeniable! Beginning his career as a Web Developer, he’s no stranger to the wide world of Marketing and Advertising. Calling Biñan City in the Philippines home, Dexter has a burning desire to visit the Alpine peaks and valleys of Switzerland. While that journey may be far off, he is still no stranger to international travel. While visiting Japan, he was able to enjoy his favorite delicacy: Sushi and Sashimi. He also learned unexpected facts about Japanese Yen, specifically that it has special markings for the blind to know its value!

Living life by his motto to “Do good even if the world is unfair,” Dexter would also advise his younger self, “It’s hard, but you’re doing good!” Whether he’s enjoying a cup of coffee in the morning or the occasional Pale Pilsen in the evening, Dexter is eager to work with the talented professionals of YMC, and we’re just as eager to add his talent to the team as well! His marketing words of wisdom? “Be creative, and just do what you want!”

Andrew Wyche

Copywriter

Hailing from the NC state capital (that’s Raleigh if you didn’t know), Andrew is YMC’s Copywriter extraordinaire. That’s why he knows that “The verb form of ‘reconnaissance’ is ‘reconnoiter.’ The former is, strictly speaking, a noun.” Seriously, he knows his words and he’ll use those words to get bold and weird (in a good way) with his copy. Fuelled by a love for pasta, shellfish, a good single malt, or a meal consisting of all three, Andrew navigates life with a motto engraved in his heart: “Choose kindness. Always.” It is this guiding principle that has led him to explore the realm of marketing, driven by a desire to connect with people in meaningful ways. As he continues to chase his dreams, one bucket list item stands out above the rest – a pilgrimage to Scotland. With his heart set on adventure and his pen poised for creativity, Andrew’s journey is far from over.

Alex VanHaasteren

Senior Web Developer

Alex is YMC’s Senior Web Developer and, as the title suggests, she is an absolute pro! While she initially started in graphic design – working long and hard to expertly bring concepts to life – she also felt drawn to technology and applying her natural ability to problem solve. Web Development proved the perfect blend of her creative passion and technical savvy.

When Alex is out with friends – including her YMC colleagues – she’s up for Greek cuisine or some good pulled pork BBQ washed down with Diet Coke. Or an Old Fashioned, if the occasion demands. Someday, she hopes to go to Africa on a safari. Hopefully she’ll see a giraffe in the wild, because – as she’s pointed out – its neck is too short to reach the ground!

When she isn’t jamming out to T-Swift, she’s happy to impart some marketing words of wisdom, “Aim to create something unforgettable.” For day-to-day inspiration, she would remind you of two fundamental truths: You decide your happiness, and Ice cream is its own food group—not just a dessert.

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