Credit Union Leaders: Why Even Bother With Your Credit Union Strategic Plan At This Point?

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gray person with teal strat and yellow plan

Here we are midway through January, and our resolutions are already busted. Why even bother getting back on track, right?

WRONG.

We can’t be the leaders our credit unions and our members need us to be if we quit so easily. Your progress may not be what you’d pictured, but it is progress. The words of the great writer Samuel Johnson remind us why it’s important to brush ourselves off and start over:

“When I look back on resolutions of improvement and amendment which have year after year been made and broken, either by negligence, forgetfulness, vicious idleness, casual interruption, or morbid infirmity; when I find that so much of my life has been stolen unprofitably away and that I can descry by retrospection scarcely a few single days properly and vigorously employed, why do I yet try to resolve again? I try because reformation is necessary, and despair is criminal.”

You made a goal to set aside more time to work on your credit union’s strategic plan, accomplish that one daunting task, or maybe even set some basic personal goals. And already, this soon into the year, life got in the way. We get busy. We get tired. We get sick. We have a bad day. We slip and then completely abandon our goals and resolutions.

We all have a bad day and get discouraged. But giving up? That is what Johnson calls “criminal” and Marcus Aurelius calls “disgraceful… for the soul to give up while the body is still going strong.”

Feeling like giving up? I can help you get back on track. Shoot me an email at bo@yourmarketingco.com.

Don't Give Up!

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Dexter Ochoa

Development Assistant

When it comes to blending logical thinking and creative problem solving, Dexter’s abilities are undeniable! Beginning his career as a Web Developer, he’s no stranger to the wide world of Marketing and Advertising. Calling Biñan City in the Philippines home, Dexter has a burning desire to visit the Alpine peaks and valleys of Switzerland. While that journey may be far off, he is still no stranger to international travel. While visiting Japan, he was able to enjoy his favorite delicacy: Sushi and Sashimi. He also learned unexpected facts about Japanese Yen, specifically that it has special markings for the blind to know its value!

Living life by his motto to “Do good even if the world is unfair,” Dexter would also advise his younger self, “It’s hard, but you’re doing good!” Whether he’s enjoying a cup of coffee in the morning or the occasional Pale Pilsen in the evening, Dexter is eager to work with the talented professionals of YMC, and we’re just as eager to add his talent to the team as well! His marketing words of wisdom? “Be creative, and just do what you want!”

Andrew Wyche

Copywriter

Hailing from the NC state capital (that’s Raleigh if you didn’t know), Andrew is YMC’s Copywriter extraordinaire. That’s why he knows that “The verb form of ‘reconnaissance’ is ‘reconnoiter.’ The former is, strictly speaking, a noun.” Seriously, he knows his words and he’ll use those words to get bold and weird (in a good way) with his copy. Fuelled by a love for pasta, shellfish, a good single malt, or a meal consisting of all three, Andrew navigates life with a motto engraved in his heart: “Choose kindness. Always.” It is this guiding principle that has led him to explore the realm of marketing, driven by a desire to connect with people in meaningful ways. As he continues to chase his dreams, one bucket list item stands out above the rest – a pilgrimage to Scotland. With his heart set on adventure and his pen poised for creativity, Andrew’s journey is far from over.

Alex VanHaasteren

Senior Web Developer

Alex is YMC’s Senior Web Developer and, as the title suggests, she is an absolute pro! While she initially started in graphic design – working long and hard to expertly bring concepts to life – she also felt drawn to technology and applying her natural ability to problem solve. Web Development proved the perfect blend of her creative passion and technical savvy.

When Alex is out with friends – including her YMC colleagues – she’s up for Greek cuisine or some good pulled pork BBQ washed down with Diet Coke. Or an Old Fashioned, if the occasion demands. Someday, she hopes to go to Africa on a safari. Hopefully she’ll see a giraffe in the wild, because – as she’s pointed out – its neck is too short to reach the ground!

When she isn’t jamming out to T-Swift, she’s happy to impart some marketing words of wisdom, “Aim to create something unforgettable.” For day-to-day inspiration, she would remind you of two fundamental truths: You decide your happiness, and Ice cream is its own food group—not just a dessert.

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