Why Your Credit Union Strategy Is Failing

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You had the best of intentions. You worked hard all day and had great conversations. You identified the strategies and tactics for the next year. But here you are, once again with a credit union strategy that didn’t accomplish much over the last year. The laundry list of excuses is long, some are real, and some are just plain excuses.

You are what your choices make you, nothing more and nothing less.

Every moment of the day you’re presented with choices. Turn your phone off for an hour and dive into strategy or let the urgent take the place of the important when that notification hits your screen (or beating that latest level of Candy Crush or checking in on your ex’s Facebook page to creep.) You can hit that snooze button and take an extra 15 minutes of sleep or choose to rise early and have some focused time before the day gets crazy. You can call it a day early and get a good night’s sleep or binge the latest Netflix episodes. You control the choices you make.

I was having dinner with a friend the other evening and we talked about this very thing. “I’ve gone through strategic planning every other year, but I don’t do it anymore because we can’t execute on anything.” As the leader of that company, it starts and stops with him, and he gets distracted by the urgent instead of prioritizing the important.

Ancient philosopher Epictetus said to live a good life, you must make good choices. Are the choices you’re making leading to a good life and a successful credit union? You (and your credit union) are the sum of every small choice stacked upon small choice. Your success is defined by your choices, and your choices are defined by your discipline.

As you review your credit union strategy over the next few months, be disciplined. Make one small choice that will allow you to focus on the important strategic initiatives you defined as a priority, instead of the urgent fires that await. I understand it’s simple and true in theory, but it can be incredibly difficult in practice. I’ve been there, but you can kill the crazy cycle in your life and your organization by making small, disciplined decisions that add up.

Make The Right Decisions

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Alex VanHaasteren

Senior Web Developer

Alex is YMC’s Senior Web Developer and, as the title suggests, she is an absolute pro! While she initially started in graphic design – working long and hard to expertly bring concepts to life – she also felt drawn to technology and applying her natural ability to problem solve. Web Development proved the perfect blend of her creative passion and technical savvy.

When Alex is out with friends – including her YMC colleagues – she’s up for Greek cuisine or some good pulled pork BBQ washed down with Diet Coke. Or an Old Fashioned, if the occasion demands. Someday, she hopes to go to Africa on a safari. Hopefully she’ll see a giraffe in the wild, because – as she’s pointed out – its neck is too short to reach the ground!

When she isn’t jamming out to T-Swift, she’s happy to impart some marketing words of wisdom, “Aim to create something unforgettable.” For day-to-day inspiration, she would remind you of two fundamental truths: You decide your happiness, and Ice cream is its own food group—not just a dessert.

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