Why Your Credit Union Strategy Isn’t Growing Loans (It’s Not Why You Think!)

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Ask a freaking question.

It’s the most important rule I share prior to facilitating a strategic planning session.

If during the planning session someone says, “We need to grow loans,” rather than jumping right to throwing ideas out on how we can grow loans, instead ask first “Why are we not growing loans? What is keeping us from growing loans right now?”

Curiosity may have killed the cat, but it breathes life into a strategic conversation in which proper perspective is gained to understand a problem.

“When we enter a conversation with curiosity, we allow ourselves to see things differently and to be surprised by what we discover.” – Gemma Stone

Now is the time to review the work you have done on your credit union strategy this year. What solutions and strategic action items do you see where you could have gained more perspective prior to coming to that solution? What questions could you have asked to see things differently? You’ll be surprised by what you discover walking through that exercise.

“Curiosity, especially intellectual inquisitiveness, is what separates the truly alive from those who are merely going through the motions.” – Tom Robbins

There are two types of planning sessions: Check the box exercises to satisfy your examiner and those that help push the credit union toward member service and growth. If there’s not a lively discussion with differing points of view or pauses for questions to gain perspective, you’re just going through the motions. Be alive! Be inquisitive! Ask a freaking question!

Gain perspective so you uncover the actual problem, understand it and, in turn, identify the appropriate solution.

Before this year gets any older, take out that strategic plan and ask some questions to gain perspective. Ask your fellow leaders those questions to spark a great conversation and see where it takes you.

“Curiosity has its own reason for existing. One cannot help but be in awe when he contemplates the mysteries of eternity, of life, of the marvelous structure of reality. It is enough if one tries merely to comprehend a little of this mystery every day. Never lose a holy curiosity.” – Albert Einstein

Ask a freaking question!

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Dexter Ochoa

Development Assistant

When it comes to blending logical thinking and creative problem solving, Dexter’s abilities are undeniable! Beginning his career as a Web Developer, he’s no stranger to the wide world of Marketing and Advertising. Calling Biñan City in the Philippines home, Dexter has a burning desire to visit the Alpine peaks and valleys of Switzerland. While that journey may be far off, he is still no stranger to international travel. While visiting Japan, he was able to enjoy his favorite delicacy: Sushi and Sashimi. He also learned unexpected facts about Japanese Yen, specifically that it has special markings for the blind to know its value!

Living life by his motto to “Do good even if the world is unfair,” Dexter would also advise his younger self, “It’s hard, but you’re doing good!” Whether he’s enjoying a cup of coffee in the morning or the occasional Pale Pilsen in the evening, Dexter is eager to work with the talented professionals of YMC, and we’re just as eager to add his talent to the team as well! His marketing words of wisdom? “Be creative, and just do what you want!”

Andrew Wyche

Copywriter

Hailing from the NC state capital (that’s Raleigh if you didn’t know), Andrew is YMC’s Copywriter extraordinaire. That’s why he knows that “The verb form of ‘reconnaissance’ is ‘reconnoiter.’ The former is, strictly speaking, a noun.” Seriously, he knows his words and he’ll use those words to get bold and weird (in a good way) with his copy. Fuelled by a love for pasta, shellfish, a good single malt, or a meal consisting of all three, Andrew navigates life with a motto engraved in his heart: “Choose kindness. Always.” It is this guiding principle that has led him to explore the realm of marketing, driven by a desire to connect with people in meaningful ways. As he continues to chase his dreams, one bucket list item stands out above the rest – a pilgrimage to Scotland. With his heart set on adventure and his pen poised for creativity, Andrew’s journey is far from over.

Alex VanHaasteren

Senior Web Developer

Alex is YMC’s Senior Web Developer and, as the title suggests, she is an absolute pro! While she initially started in graphic design – working long and hard to expertly bring concepts to life – she also felt drawn to technology and applying her natural ability to problem solve. Web Development proved the perfect blend of her creative passion and technical savvy.

When Alex is out with friends – including her YMC colleagues – she’s up for Greek cuisine or some good pulled pork BBQ washed down with Diet Coke. Or an Old Fashioned, if the occasion demands. Someday, she hopes to go to Africa on a safari. Hopefully she’ll see a giraffe in the wild, because – as she’s pointed out – its neck is too short to reach the ground!

When she isn’t jamming out to T-Swift, she’s happy to impart some marketing words of wisdom, “Aim to create something unforgettable.” For day-to-day inspiration, she would remind you of two fundamental truths: You decide your happiness, and Ice cream is its own food group—not just a dessert.

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