The Power of a Single Decision

Share
Share
Share
Sign post pointing in multiple directions

Double-digit loan growth and membership growth—that’s what one credit union achieved thanks to one bold strategic decision.

Do you feel stuck? Are you spinning your wheels trying to grow loans and membership but not seeing any results from your efforts? “No matter what we tried, it just wasn’t working,” said a frustrated CEO recently. His outlook improved dramatically when his credit union decided to stop throwing spaghetti at the wall and get some outside perspective. To get that objective viewpoint, they took a chance and invested in an outside facilitator for their annual strategic planning event. “We’ve never spent that much on a facilitator before, but we had to give it a shot.”

Last summer, this $23 million credit union (now $28 million) called the YMC team to facilitate that strategic planning event, and it’s safe to say their investment has paid off. Not only did their net income grow 64% since their event, but their membership growth and loan growth climbed to 12.4% and 22.33%, respectively.

“We were in our own way,” the CEO shared. “The questions that Bo asked and the ideas he presented allowed us to see our credit union in a way that we had never looked at it before.” The board chair added, “That old saying is true. If you want a different result, you have to do something different.” After the six-month accountability check-in with the YMC team, the chair said, “We were a bit skeptical at first. It was a big investment for our credit union, but it paid off more than we could have imagined.”

So, what exactly did this credit union learn? Despite all of the obstacles in their way and other “experts” telling them small credit unions can’t succeed, they learned that they could. They just had to be willing to try something different. By investing in a strategic planning facilitator that asks new questions and brings a time-tested formula to the table, the credit union’s leadership team gained a fresh perspective and set themselves up for success.

 If you’re stuck and looking for something to kickstart your growth, book your 2021 strategic planning event with Bo and the YMC team. We helped dozens of credit unions experience explosive growth last year, and we can show your credit union how to do the same. Contact us today and learn how we can help you make the decisions that lead to financially healthy members and passionate employees committed to making a difference in their community.

Let's Get Started!

Reh Harvey

Vice President of Digital Strategy

Reh Harvey, our Vice President of Digital Strategy, leads with diligence and fervor. Having previously been a member of Team YMC, he is excited to return to such an amazing culture and even more amazing people (his words)! Through his experience in the marketing world, he’s found the key to success is to stay on the cutting edge and to always keep evolving.
 
Although originally drawn to marketing for its lack of math, Reh now finds himself doing more math than he would’ve bargained for. But his self discipline and positive attitude make it easy for him to laugh and take it in stride. Hoping to one day visit Japan and enjoy some premium Sushi, Reh lives life by his creed: Be a good human. Do good work. And above all, just keep going.

Hailey Madej

Graphic Designer

As YMC’s in-house Graphic Designer, Hailey possesses an eye for detail and a drive to innovate. It’s no surprise though since being creative runs in the family! Inspired from an early age by her mom’s work as a Graphic Designer, Hailey is a seasoned expert whose talents bring vitality and accessibility to every project. As a UX/UI designer, she expertly blends the intuitive and the creative for all to enjoy.
 
In addition to the occasional freelance project, Hailey also lends her abilities to supporting art initiatives within her community, such as the Belleville Mural Project. Her favorite aspect of joining the YMC team is the friendly, uplifting culture and breadth of design tasks. When it comes to marketing, she believes in pushing boundaries and maybe breaking some rules to capture her audience’s attention. Her advice to those just starting out? “Always seek quality over quantity.”

Dexter Ochoa

Development Assistant

When it comes to blending logical thinking and creative problem solving, Dexter’s abilities are undeniable! Beginning his career as a Web Developer, he’s no stranger to the wide world of Marketing and Advertising. Calling Biñan City in the Philippines home, Dexter has a burning desire to visit the Alpine peaks and valleys of Switzerland. While that journey may be far off, he is still no stranger to international travel. While visiting Japan, he was able to enjoy his favorite delicacy: Sushi and Sashimi. He also learned unexpected facts about Japanese Yen, specifically that it has special markings for the blind to know its value!

Whether he’s enjoying a cup of coffee in the morning or the occasional Pale Pilsen in the evening, Dexter is eager to work with the talented professionals of YMC, and we’re just as eager to add his talent to the team as well! His marketing words of wisdom? “Be creative, and just do what you want!”

Andrew Wyche

Copywriter

Hailing from the NC state capital (that’s Raleigh if you didn’t know), Andrew is YMC’s Copywriter extraordinaire. That’s why he knows that “The verb form of ‘reconnaissance’ is ‘reconnoiter.’ The former is, strictly speaking, a noun.” Seriously, he knows his words and he’ll use those words to get bold and weird (in a good way) with his copy. Fuelled by a love for pasta, shellfish, a good single malt, or a meal consisting of all three, Andrew navigates life with a motto engraved in his heart: “Choose kindness. Always.” It is this guiding principle that has led him to explore the realm of marketing, driven by a desire to connect with people in meaningful ways. As he continues to chase his dreams, one bucket list item stands out above the rest – a pilgrimage to Scotland. With his heart set on adventure and his pen poised for creativity, Andrew’s journey is far from over.

Alex VanHaasteren

Senior Web Developer

Alex is YMC’s Senior Web Developer and, as the title suggests, she is an absolute pro! While she initially started in graphic design – working long and hard to expertly bring concepts to life – she also felt drawn to technology and applying her natural ability to problem solve. Web Development proved the perfect blend of her creative passion and technical savvy.

When Alex is out with friends – including her YMC colleagues – she’s up for Greek cuisine or some good pulled pork BBQ washed down with Diet Coke. Or an Old Fashioned, if the occasion demands. Someday, she hopes to go to Africa on a safari. Hopefully she’ll see a giraffe in the wild, because – as she’s pointed out – its neck is too short to reach the ground!

When she isn’t jamming out to T-Swift, she’s happy to impart some marketing words of wisdom, “Aim to create something unforgettable.” For day-to-day inspiration, she would remind you of two fundamental truths: You decide your happiness, and Ice cream is its own food group—not just a dessert.

Download Teal Paper!
Download Teal Paper!
Download Teal Paper!
Download Teal Paper!
Download Teal Paper!
Download Teal Paper!
Download Teal Paper!