The Great Delegator

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Group of people sitting at desk with laptops open handing eachother documents

From teams of three to three hundred, delegation takes skill and finesse. Hardened by failure, knowledgeable through experience, and proven with results — masters of management are undeniable assets in the office and true artists of delegation.

Being an effective delegator requires three key components: trust, quality communication, and some flexibility.

Anyone who has visited the YMC office has probably heard the term “task saturation”. It is a battle we are constantly fighting both internally and when helping our clients. To put it simply, task saturation means a long to-do list with little hope of seeing the end. Combine this with the surprise dime-sized daily tasks that eat up too much time, and you’ve got yourself a full schedule and then some.

Delegation requires an initial buy-in of time to teach the team the task(s) at hand. Clearly define your standards and determine your path. Here are a few tips to help you get moving toward a more calm and productive work environment:

  • List out your daily tasks and determine which ones are truly within your scope and what tasks could be moved down the chain.
  • Identify the strengths of your team as a group and as individuals.
  • Make clear the expected outcome.
  • Ensure everyone is on the same page and working toward one goal.
  • Listen to concerns and address them with respect and honest consideration.
  • Do not get comfortable in the backseat. Even though the tasks have been passed along, they are not done. Be diligent but not overbearing while monitoring project progress.

One of the biggest pitfalls of delegation is taking back tasks when they were not done how you would have done it. Be flexible with small differences and take the time to talk through the missing links between expectations and outcome. Investing this time will pay off by streamlining your editing process and opening more time for larger-scale tasks.

Intentional delegation is just one of a larger skillset being developed through our Future Leaders of YMC program. The ultimate goal for our project in 2019 is to create a healthier work-life balance at YMC. In today’s fast-paced one-click-away culture, it can be a real challenge to carve out personal time. We are working to solve that. Stay tuned for more updates on our project and more growth at YMC.

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Dexter Ochoa

Development Assistant

When it comes to blending logical thinking and creative problem solving, Dexter’s abilities are undeniable! Beginning his career as a Web Developer, he’s no stranger to the wide world of Marketing and Advertising. Calling Biñan City in the Philippines home, Dexter has a burning desire to visit the Alpine peaks and valleys of Switzerland. While that journey may be far off, he is still no stranger to international travel. While visiting Japan, he was able to enjoy his favorite delicacy: Sushi and Sashimi. He also learned unexpected facts about Japanese Yen, specifically that it has special markings for the blind to know its value!

Living life by his motto to “Do good even if the world is unfair,” Dexter would also advise his younger self, “It’s hard, but you’re doing good!” Whether he’s enjoying a cup of coffee in the morning or the occasional Pale Pilsen in the evening, Dexter is eager to work with the talented professionals of YMC, and we’re just as eager to add his talent to the team as well! His marketing words of wisdom? “Be creative, and just do what you want!”

Andrew Wyche

Copywriter

Hailing from the NC state capital (that’s Raleigh if you didn’t know), Andrew is YMC’s Copywriter extraordinaire. That’s why he knows that “The verb form of ‘reconnaissance’ is ‘reconnoiter.’ The former is, strictly speaking, a noun.” Seriously, he knows his words and he’ll use those words to get bold and weird (in a good way) with his copy. Fuelled by a love for pasta, shellfish, a good single malt, or a meal consisting of all three, Andrew navigates life with a motto engraved in his heart: “Choose kindness. Always.” It is this guiding principle that has led him to explore the realm of marketing, driven by a desire to connect with people in meaningful ways. As he continues to chase his dreams, one bucket list item stands out above the rest – a pilgrimage to Scotland. With his heart set on adventure and his pen poised for creativity, Andrew’s journey is far from over.

Alex VanHaasteren

Senior Web Developer

Alex is YMC’s Senior Web Developer and, as the title suggests, she is an absolute pro! While she initially started in graphic design – working long and hard to expertly bring concepts to life – she also felt drawn to technology and applying her natural ability to problem solve. Web Development proved the perfect blend of her creative passion and technical savvy.

When Alex is out with friends – including her YMC colleagues – she’s up for Greek cuisine or some good pulled pork BBQ washed down with Diet Coke. Or an Old Fashioned, if the occasion demands. Someday, she hopes to go to Africa on a safari. Hopefully she’ll see a giraffe in the wild, because – as she’s pointed out – its neck is too short to reach the ground!

When she isn’t jamming out to T-Swift, she’s happy to impart some marketing words of wisdom, “Aim to create something unforgettable.” For day-to-day inspiration, she would remind you of two fundamental truths: You decide your happiness, and Ice cream is its own food group—not just a dessert.

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