Putting Your Best Foot Forward: Optimizing Email in 2023


Email marketing is still one of the most effective ways to reach your target audience when it comes to effective credit union marketing. In fact, according to a study by HubSpot, email marketing has an average ROI of $38 for every $1 spent.

But in order to be successful, you need to keep up with the latest trends.

One of the biggest trends is personalization. Members are increasingly expecting personalized experiences from their credit union, and email is no exception. Credit unions can use personalization to tailor their emails to each individual recipient, which can lead to higher open rates, click-through rates, and conversions.

For example, a credit union could personalize their emails by using the recipient’s name, or by including information about their account history. They could also use segmentation to target their emails to different groups of customers, such as new customers, existing customers, or customers who have shown an interest in certain products or services.

Another important trend is automation. Automation can help credit unions save time and money on their email marketing campaigns. There are a number of email marketing automation tools available that can help credit unions send targeted emails based on subscriber behavior, segment their lists, and track results.

For example, a credit union could use automation to send a welcome email to new members, or to send a reminder email to members who have an upcoming bill due or have shown interest in a specific product offered on their site.

Finally, mobile is still king. More and more people are using their smartphones to access email, so it’s important for credit unions to make sure their emails are optimized for mobile devices. This includes using responsive design, keeping emails short and to the point, and using high-quality images.

By following these trends, credit unions can ensure that their email marketing campaigns are effective and reach their target audience.

Here are some additional tips for credit unions to improve their email marketing campaigns and stay on trend all at the same time:

  • Subject Line Testing: Getting your members to open your email is the first step in getting them to take their next step with you so make sure that your subject lines are engaging, short and concise.  A/B testing your email subject line is also a great way to figure out what will grab your members or potential members attention. 
  • Use Video: When you use video in your emails, you can capture your subscribers’ attention and keep them engaged.  There are a number of ways to use video in your emails, such as embedding videos, creating GIFs, or using animated images.
  • Integrate Drip Campaigns: These campaigns involve sending a series of emails over time, each with a specific goal. For example, you could send a drip campaign to welcome new subscribers, or to educate leads about your products or services.
  • Social Media Integration: When you integrate your social media accounts with your email marketing platform, you can share your emails on social media, track social media mentions, and even add social media buttons to your emails.
  • Measure the RIGHT things: Open rate is not the only email metric, make sure that you are also tracking your Click-through rate, conversion rate, bounce rate and list growth rate

Email marketing can be a powerful tool for credit unions to reach their members and achieve their business goals when implementing their credit union marketing plans.

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Reh Harvey

Vice President of Digital Strategy

Reh Harvey, our Vice President of Digital Strategy, leads with diligence and fervor. Having previously been a member of Team YMC, he is excited to return to such an amazing culture and even more amazing people (his words)! Through his experience in the marketing world, he’s found the key to success is to stay on the cutting edge and to always keep evolving.
Although originally drawn to marketing for its lack of math, Reh now finds himself doing more math than he would’ve bargained for. But his self discipline and positive attitude make it easy for him to laugh and take it in stride. Hoping to one day visit Japan and enjoy some premium Sushi, Reh lives life by his creed: Be a good human. Do good work. And above all, just keep going.

Hailey Madej

Graphic Designer

As YMC’s in-house Graphic Designer, Hailey possesses an eye for detail and a drive to innovate. It’s no surprise though since being creative runs in the family! Inspired from an early age by her mom’s work as a Graphic Designer, Hailey is a seasoned expert whose talents bring vitality and accessibility to every project. As a UX/UI designer, she expertly blends the intuitive and the creative for all to enjoy.
In addition to the occasional freelance project, Hailey also lends her abilities to supporting art initiatives within her community, such as the Belleville Mural Project. Her favorite aspect of joining the YMC team is the friendly, uplifting culture and breadth of design tasks. When it comes to marketing, she believes in pushing boundaries and maybe breaking some rules to capture her audience’s attention. Her advice to those just starting out? “Always seek quality over quantity.”

Dexter Ochoa

Development Assistant

When it comes to blending logical thinking and creative problem solving, Dexter’s abilities are undeniable! Beginning his career as a Web Developer, he’s no stranger to the wide world of Marketing and Advertising. Calling Biñan City in the Philippines home, Dexter has a burning desire to visit the Alpine peaks and valleys of Switzerland. While that journey may be far off, he is still no stranger to international travel. While visiting Japan, he was able to enjoy his favorite delicacy: Sushi and Sashimi. He also learned unexpected facts about Japanese Yen, specifically that it has special markings for the blind to know its value!

Living life by his motto to “Do good even if the world is unfair,” Dexter would also advise his younger self, “It’s hard, but you’re doing good!” Whether he’s enjoying a cup of coffee in the morning or the occasional Pale Pilsen in the evening, Dexter is eager to work with the talented professionals of YMC, and we’re just as eager to add his talent to the team as well! His marketing words of wisdom? “Be creative, and just do what you want!”

Andrew Wyche


Hailing from the NC state capital (that’s Raleigh if you didn’t know), Andrew is YMC’s Copywriter extraordinaire. That’s why he knows that “The verb form of ‘reconnaissance’ is ‘reconnoiter.’ The former is, strictly speaking, a noun.” Seriously, he knows his words and he’ll use those words to get bold and weird (in a good way) with his copy. Fuelled by a love for pasta, shellfish, a good single malt, or a meal consisting of all three, Andrew navigates life with a motto engraved in his heart: “Choose kindness. Always.” It is this guiding principle that has led him to explore the realm of marketing, driven by a desire to connect with people in meaningful ways. As he continues to chase his dreams, one bucket list item stands out above the rest – a pilgrimage to Scotland. With his heart set on adventure and his pen poised for creativity, Andrew’s journey is far from over.

Alex VanHaasteren

Senior Web Developer

Alex is YMC’s Senior Web Developer and, as the title suggests, she is an absolute pro! While she initially started in graphic design – working long and hard to expertly bring concepts to life – she also felt drawn to technology and applying her natural ability to problem solve. Web Development proved the perfect blend of her creative passion and technical savvy.

When Alex is out with friends – including her YMC colleagues – she’s up for Greek cuisine or some good pulled pork BBQ washed down with Diet Coke. Or an Old Fashioned, if the occasion demands. Someday, she hopes to go to Africa on a safari. Hopefully she’ll see a giraffe in the wild, because – as she’s pointed out – its neck is too short to reach the ground!

When she isn’t jamming out to T-Swift, she’s happy to impart some marketing words of wisdom, “Aim to create something unforgettable.” For day-to-day inspiration, she would remind you of two fundamental truths: You decide your happiness, and Ice cream is its own food group—not just a dessert.

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