Mastering Social Media Analytics: Unleashing the Power of Above-Average Data


I recently had the pleasure of presenting some pretty impressive numbers to the marketing strategist team about our client credit union social media marketing. A few things that stood out in my discovery. If you take a look at the slide below you will see that YMC’s client credit union social media results are leaps and bounds above the national average for the financial industry. Why? When it comes to the YMC digital strategy we focus on two key things: relationships and personalization.

Strong client relationships are a partnership built on trust and collaboration. Fostering strong client relationships is at the core of our approach. We understand that effective social media analytics is not just about crunching numbers; it’s about understanding your business goals and working closely with you to achieve them. YMC values open communication, actively listening to your needs and collaborating with you every step of the way. This level of partnership builds trust and ensures that the social media analytical insights provided to your credit union align perfectly with your unique requirements, leading to meaningful results and long-term success.

When it comes to brand personalization, it’s all about connecting with your audience on a deeper level. In today’s crowded digital landscape, personalization is the key to capturing and retaining your audience’s attention. YMC recognizes this importance and leverages our social media analytics capabilities to help you personalize your credit union’s brand messaging and engagement strategies. We employ numerous persona tools to help us dig deep and get to know who your current members are and who you want to focus on adding to your audiences. By understanding your audience’s preferences, behaviors and sentiments, we enable you to create highly targeted and relevant content that resonates with your followers. This personalized approach strengthens your brand’s connection with its audience, driving higher engagement, loyalty and, ultimately, business growth.

If that’s not enough, let’s talk about maximizing your ROI because we have to make every effort count. YMC’s digital strategy helps you optimize your marketing efforts for maximum impact. By tracking KPIs, or key performance indicators, and evaluating campaign effectiveness, we help you fine-tune your strategies, target the right audience segments, and ensure every piece of content delivers measurable results. It’s like having a secret formula that turns your marketing efforts into gold.

By partnering with YMC and embracing the power of above-average social media analytics, you’re setting your credit union up for success in the ever-evolving world of social media and digital strategy. With superior data collection, actionable insights, customizable reporting, competitive analysis and ROI optimization, you can navigate the digital landscape with confidence and clarity. So, gear up and unlock the full potential of your online presence with YMC by your side. It’s time to master this digital universe and embark on a journey toward social media greatness.

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Reh Harvey

Vice President of Digital Strategy

Reh Harvey, our Vice President of Digital Strategy, leads with diligence and fervor. Having previously been a member of Team YMC, he is excited to return to such an amazing culture and even more amazing people (his words)! Through his experience in the marketing world, he’s found the key to success is to stay on the cutting edge and to always keep evolving.
Although originally drawn to marketing for its lack of math, Reh now finds himself doing more math than he would’ve bargained for. But his self discipline and positive attitude make it easy for him to laugh and take it in stride. Hoping to one day visit Japan and enjoy some premium Sushi, Reh lives life by his creed: Be a good human. Do good work. And above all, just keep going.

Hailey Madej

Graphic Designer

As YMC’s in-house Graphic Designer, Hailey possesses an eye for detail and a drive to innovate. It’s no surprise though since being creative runs in the family! Inspired from an early age by her mom’s work as a Graphic Designer, Hailey is a seasoned expert whose talents bring vitality and accessibility to every project. As a UX/UI designer, she expertly blends the intuitive and the creative for all to enjoy.
In addition to the occasional freelance project, Hailey also lends her abilities to supporting art initiatives within her community, such as the Belleville Mural Project. Her favorite aspect of joining the YMC team is the friendly, uplifting culture and breadth of design tasks. When it comes to marketing, she believes in pushing boundaries and maybe breaking some rules to capture her audience’s attention. Her advice to those just starting out? “Always seek quality over quantity.”

Dexter Ochoa

Development Assistant

When it comes to blending logical thinking and creative problem solving, Dexter’s abilities are undeniable! Beginning his career as a Web Developer, he’s no stranger to the wide world of Marketing and Advertising. Calling Biñan City in the Philippines home, Dexter has a burning desire to visit the Alpine peaks and valleys of Switzerland. While that journey may be far off, he is still no stranger to international travel. While visiting Japan, he was able to enjoy his favorite delicacy: Sushi and Sashimi. He also learned unexpected facts about Japanese Yen, specifically that it has special markings for the blind to know its value!

Living life by his motto to “Do good even if the world is unfair,” Dexter would also advise his younger self, “It’s hard, but you’re doing good!” Whether he’s enjoying a cup of coffee in the morning or the occasional Pale Pilsen in the evening, Dexter is eager to work with the talented professionals of YMC, and we’re just as eager to add his talent to the team as well! His marketing words of wisdom? “Be creative, and just do what you want!”

Andrew Wyche


Hailing from the NC state capital (that’s Raleigh if you didn’t know), Andrew is YMC’s Copywriter extraordinaire. That’s why he knows that “The verb form of ‘reconnaissance’ is ‘reconnoiter.’ The former is, strictly speaking, a noun.” Seriously, he knows his words and he’ll use those words to get bold and weird (in a good way) with his copy. Fuelled by a love for pasta, shellfish, a good single malt, or a meal consisting of all three, Andrew navigates life with a motto engraved in his heart: “Choose kindness. Always.” It is this guiding principle that has led him to explore the realm of marketing, driven by a desire to connect with people in meaningful ways. As he continues to chase his dreams, one bucket list item stands out above the rest – a pilgrimage to Scotland. With his heart set on adventure and his pen poised for creativity, Andrew’s journey is far from over.

Alex VanHaasteren

Senior Web Developer

Alex is YMC’s Senior Web Developer and, as the title suggests, she is an absolute pro! While she initially started in graphic design – working long and hard to expertly bring concepts to life – she also felt drawn to technology and applying her natural ability to problem solve. Web Development proved the perfect blend of her creative passion and technical savvy.

When Alex is out with friends – including her YMC colleagues – she’s up for Greek cuisine or some good pulled pork BBQ washed down with Diet Coke. Or an Old Fashioned, if the occasion demands. Someday, she hopes to go to Africa on a safari. Hopefully she’ll see a giraffe in the wild, because – as she’s pointed out – its neck is too short to reach the ground!

When she isn’t jamming out to T-Swift, she’s happy to impart some marketing words of wisdom, “Aim to create something unforgettable.” For day-to-day inspiration, she would remind you of two fundamental truths: You decide your happiness, and Ice cream is its own food group—not just a dessert.

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