Do This ONE Thing to Get Your Credit Union Marketing Unstuck
“Our credit union is the best deal in town, but we’re not growing members!” “Why are these other credit unions growing, and we’re not?” I cannot stress enough the importance of building your credit union around your ideal member or affinity group. But first, how do you identify the right ideal member? “Millennial with a […]
Save Your Credit Union From Death by 1000 Cuts
It’s been said many times, in many ways: “You can’t cut your way to growth.” Pruning expenses for things that no longer serve you well is a necessity, but when cuts are made to grow the bottom line, you’re looking at the wrong solution. WAIT! Of course, the credit union marketing guy is trying to […]
4 Reasons Your Credit Union Marketing Isn’t Working
Marketing is difficult to do well, but credit unions that want to grow know it’s 100% necessary. You realize things could be (and should be) better and through trial and error admit marketing isn’t in your wheelhouse. You’re a great credit union leader, but either your background isn’t in marketing or you’re just too close […]
By the Numbers: A Credit Union Marketing Agency Helps You Grow Efficiently
Most credit unions consider outsourcing marketing simply as a cost savings on FTEs, but that’s just one piece of the advantage. True, the average salary of a credit union marketing specialist for a boutique credit union (less than $300 million in assets) is between $55,000 and $64,000. And that does not include the cost associated […]
Your Joni Mitchell Obsession Doesn’t Constitute an Ideal Credit Union Marketing Plan
“We cannot see things as they are, for we are compelled by a necessity of nature to see things as we are. We can never get rid of ourselves.” The author of that quote is unknown, but it comes from The Atlas in London dating back to 1831. That quote is the exact reason I have […]
