If we’re going to define great credit union marketing, we must also define bad credit union marketing.
So, what is “bad” credit union marketing?
“Bad marketing is about you, your company, your product, your service, how many years you have been in business, and what your rate is.”
In short, bad credit union marketing is about your credit union. Great credit union marketing is never about your credit union. Great credit union marketing is about the member.
More specifically, great credit union marketing is:
- Identifying the problem your ideal member is experiencing.
- Relating to the frustration that problem causes.
- Providing a solution that takes away the problem and the frustration.
Great credit union marketing is about the member, and it’s about how your credit union’s products or services can improve the private little world they live in.
My advice: Try something new. Give it time to work, but if it doesn’t work, try something else that is new.
