Hispanic Marketing Pillars

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hispanic friends at a table with computers and coffee

After a very tough year dealing with post-pandemic problems, credit unions are starting to see the silver lining. Credit unions continue to figure out the best way to help members and the surrounding communities.

Now that credit union strategic planning sessions are taking place, it’s a great time to assess what was accomplished in 2021 and explore the opportunities for 2022 and beyond. Serving the Hispanic market in your area can serve as a pillar toward success for your credit union in upcoming years.

The Hispanic market is rapidly growing, and many credit unions across the country have found their niche serving the underserved Hispanic people in their communities. Big banks such as Bank of America, Wells Fargo, Capital One, and others have begun to create marketing materials, including radio and TV ads to reach this market; don’t let your chance to get out in front of these monoliths pass your credit union by.

  • From 2008 to 2018, the U.S. labor force growth comprises 81% Hispanic workers with a 47.1% increase of Hispanic homeownership from 2008 to 2019.
  • In Texas, the Hispanic population is predicted to become the majority by 2022, and Houston has the third-largest Hispanic population of any city in the U.S.
  • In 2020 census, the Hispanic/Latino population was 62.1 million, which accounts for a 23% increase since 2010.

These data show the opportunity for growth that serving the Hispanic market can bring to those credit unions that are willing to market to this community right now. Many first-generation and others need an introduction to the U.S. financial services marketplace that is welcoming and provides useful information. It’s also important to remember that serving the Hispanic community requires a deep understanding of their intricacies and their culture. Connecting and partnering with other organizations that serve Hispanic people will help your credit union better understand their diversity and provide financial inclusion.

Ready to take the step to serve the Hispanic people in your credit union’s community? Your Marketing Co. can help with the expertise you require and your members deserve. Contact us today to learn more about how YMC’s experts can help your credit union’s Hispanic marketing efforts!

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Dexter Ochoa

Development Assistant

When it comes to blending logical thinking and creative problem solving, Dexter’s abilities are undeniable! Beginning his career as a Web Developer, he’s no stranger to the wide world of Marketing and Advertising. Calling Biñan City in the Philippines home, Dexter has a burning desire to visit the Alpine peaks and valleys of Switzerland. While that journey may be far off, he is still no stranger to international travel. While visiting Japan, he was able to enjoy his favorite delicacy: Sushi and Sashimi. He also learned unexpected facts about Japanese Yen, specifically that it has special markings for the blind to know its value!

Living life by his motto to “Do good even if the world is unfair,” Dexter would also advise his younger self, “It’s hard, but you’re doing good!” Whether he’s enjoying a cup of coffee in the morning or the occasional Pale Pilsen in the evening, Dexter is eager to work with the talented professionals of YMC, and we’re just as eager to add his talent to the team as well! His marketing words of wisdom? “Be creative, and just do what you want!”

Andrew Wyche

Copywriter

Hailing from the NC state capital (that’s Raleigh if you didn’t know), Andrew is YMC’s Copywriter extraordinaire. That’s why he knows that “The verb form of ‘reconnaissance’ is ‘reconnoiter.’ The former is, strictly speaking, a noun.” Seriously, he knows his words and he’ll use those words to get bold and weird (in a good way) with his copy. Fuelled by a love for pasta, shellfish, a good single malt, or a meal consisting of all three, Andrew navigates life with a motto engraved in his heart: “Choose kindness. Always.” It is this guiding principle that has led him to explore the realm of marketing, driven by a desire to connect with people in meaningful ways. As he continues to chase his dreams, one bucket list item stands out above the rest – a pilgrimage to Scotland. With his heart set on adventure and his pen poised for creativity, Andrew’s journey is far from over.

Alex VanHaasteren

Senior Web Developer

Alex is YMC’s Senior Web Developer and, as the title suggests, she is an absolute pro! While she initially started in graphic design – working long and hard to expertly bring concepts to life – she also felt drawn to technology and applying her natural ability to problem solve. Web Development proved the perfect blend of her creative passion and technical savvy.

When Alex is out with friends – including her YMC colleagues – she’s up for Greek cuisine or some good pulled pork BBQ washed down with Diet Coke. Or an Old Fashioned, if the occasion demands. Someday, she hopes to go to Africa on a safari. Hopefully she’ll see a giraffe in the wild, because – as she’s pointed out – its neck is too short to reach the ground!

When she isn’t jamming out to T-Swift, she’s happy to impart some marketing words of wisdom, “Aim to create something unforgettable.” For day-to-day inspiration, she would remind you of two fundamental truths: You decide your happiness, and Ice cream is its own food group—not just a dessert.

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