Can Credit Unions Really Save Money By Doing This?

teal piggy bank with yellow coins

Picture this. You’re on a road trip in a beautiful convertible on a warm sunny summer afternoon. Your favorite jams are on the radio. You’re halfway to your destination with another few hours to go. That’s when it hits you. You start doing the math in your head and you realize you need to slow down on your spending or you’re not going to make it through all of your road trips with enough money!

You work through some ideas in your head to try and save a few bucks and you determine that shutting the engine off and just coasting for a bit will save some money. Seems reasonable, until it’s not.

That mistake is going to cost you more than if you had kept the car running. At some point, you’ll stop coasting and need to turn the car back on, and the fuel you are going to burn to regain speed is a lot more than you would have burned to maintain your speed.

“Hey Bo, I ain’t taking no road trip, and I have no idea what this has to do with my credit union.”

Turning off the car and coasting to save money is a common marketing mistake I see many credit unions make. If you use the road trip as an example, and you’re wondering how far you can indeed coast on your credit union marketing plan, there are four factors in answering that question.

  1. Speed
  2. Mass
  3. Friction
  4. Gravity

Anyone can coast downhill (booming economy); no one can coast uphill (poor economy).

A strategic credit union marketing plan is the fuel that energizes your credit union. Notice I used the word strategic… setting up a table with a fancy tablecloth and giving away treats isn’t strategic.

  1. The speed of credit union growth is determined by how heavily and strategically you have been marketing.
  2. Mass is determined by how long and how consistently you have been marketing that heavily and strategically.
  3. Friction is the inefficiencies created for your front-line staff at the credit union to consistently delight your members (and potential members.)
  4. Gravity is the resistance generated by your competitors. How strong or weak are they?

Any time I have seen a credit union (or any business) pause its marketing for a period of time, it ends in frustration. Remember the statement above: A strategic credit union marketing plan is your fuel.

It costs a lot of time (and additional marketing budget) to regain all that was lost during the time you attempted to coast. A former client who retired some years ago used to say, “You can’t cut your way to growth.”

Those words stuck with me, and her credit union’s growth proved that making sound investments with the resources you have will be full of rewards compared to those who cut and cut some more when things start going south, forcing them to cut some more. And more. And more.

When you’re done with stalling, let’s talk!

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Reh Harvey

Vice President of Digital Strategy

Reh Harvey, our Vice President of Digital Strategy, leads with diligence and fervor. Having previously been a member of Team YMC, he is excited to return to such an amazing culture and even more amazing people (his words)! Through his experience in the marketing world, he’s found the key to success is to stay on the cutting edge and to always keep evolving.
Although originally drawn to marketing for its lack of math, Reh now finds himself doing more math than he would’ve bargained for. But his self discipline and positive attitude make it easy for him to laugh and take it in stride. Hoping to one day visit Japan and enjoy some premium Sushi, Reh lives life by his creed: Be a good human. Do good work. And above all, just keep going.

Hailey Madej

Graphic Designer

As YMC’s in-house Graphic Designer, Hailey possesses an eye for detail and a drive to innovate. It’s no surprise though since being creative runs in the family! Inspired from an early age by her mom’s work as a Graphic Designer, Hailey is a seasoned expert whose talents bring vitality and accessibility to every project. As a UX/UI designer, she expertly blends the intuitive and the creative for all to enjoy.
In addition to the occasional freelance project, Hailey also lends her abilities to supporting art initiatives within her community, such as the Belleville Mural Project. Her favorite aspect of joining the YMC team is the friendly, uplifting culture and breadth of design tasks. When it comes to marketing, she believes in pushing boundaries and maybe breaking some rules to capture her audience’s attention. Her advice to those just starting out? “Always seek quality over quantity.”

Dexter Ochoa

Development Assistant

When it comes to blending logical thinking and creative problem solving, Dexter’s abilities are undeniable! Beginning his career as a Web Developer, he’s no stranger to the wide world of Marketing and Advertising. Calling Biñan City in the Philippines home, Dexter has a burning desire to visit the Alpine peaks and valleys of Switzerland. While that journey may be far off, he is still no stranger to international travel. While visiting Japan, he was able to enjoy his favorite delicacy: Sushi and Sashimi. He also learned unexpected facts about Japanese Yen, specifically that it has special markings for the blind to know its value!

Living life by his motto to “Do good even if the world is unfair,” Dexter would also advise his younger self, “It’s hard, but you’re doing good!” Whether he’s enjoying a cup of coffee in the morning or the occasional Pale Pilsen in the evening, Dexter is eager to work with the talented professionals of YMC, and we’re just as eager to add his talent to the team as well! His marketing words of wisdom? “Be creative, and just do what you want!”

Andrew Wyche


Hailing from the NC state capital (that’s Raleigh if you didn’t know), Andrew is YMC’s Copywriter extraordinaire. That’s why he knows that “The verb form of ‘reconnaissance’ is ‘reconnoiter.’ The former is, strictly speaking, a noun.” Seriously, he knows his words and he’ll use those words to get bold and weird (in a good way) with his copy. Fuelled by a love for pasta, shellfish, a good single malt, or a meal consisting of all three, Andrew navigates life with a motto engraved in his heart: “Choose kindness. Always.” It is this guiding principle that has led him to explore the realm of marketing, driven by a desire to connect with people in meaningful ways. As he continues to chase his dreams, one bucket list item stands out above the rest – a pilgrimage to Scotland. With his heart set on adventure and his pen poised for creativity, Andrew’s journey is far from over.

Alex VanHaasteren

Senior Web Developer

Alex is YMC’s Senior Web Developer and, as the title suggests, she is an absolute pro! While she initially started in graphic design – working long and hard to expertly bring concepts to life – she also felt drawn to technology and applying her natural ability to problem solve. Web Development proved the perfect blend of her creative passion and technical savvy.

When Alex is out with friends – including her YMC colleagues – she’s up for Greek cuisine or some good pulled pork BBQ washed down with Diet Coke. Or an Old Fashioned, if the occasion demands. Someday, she hopes to go to Africa on a safari. Hopefully she’ll see a giraffe in the wild, because – as she’s pointed out – its neck is too short to reach the ground!

When she isn’t jamming out to T-Swift, she’s happy to impart some marketing words of wisdom, “Aim to create something unforgettable.” For day-to-day inspiration, she would remind you of two fundamental truths: You decide your happiness, and Ice cream is its own food group—not just a dessert.

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