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Try, try, try again. You’re working your credit union’s strategic plan; you’re spending money marketing, but nothing seems to generate the growth you’re looking for at your credit union. Why? Things don’t happen when you…
Here’s an interesting question. What is one of the longest, if not the longest, relationships a person will experience in their life? Here’s a hint – it’s not a marriage. In fact, it may not…
So, where do you think you should be fishing when it comes to finding new members? Social media. It’s not my opinion. It’s a fact based on a study from GWI that found that 31% of social…
A recent Forbes article titled, “The checking account war is over: The fintechs have won” certainly caught my attention. Of course, once I clicked and saw the author was Ron Shevlin I shouldn’t have been surprised. Shevlin…
Email marketing is still one of the most effective ways to reach your target audience when it comes to effective credit union marketing. In fact, according to a study by HubSpot, email marketing has an…
As we enter the time when we start looking ahead to the next year, your credit union strategic plan might be complete, or you plan to work on it very soon. Regardless, you want it…
Want the easiest way to increase sales by up to 21%, lower turnover rates and increase market share by 25%? If you’re reading this and thinking, ‘This is too good to be true,’ it might…
If the internet quote is true, Confucius once said, “The man who chases two rabbits, catches neither.” The same is true for the credit union that chases too many ideal members. You will catch none of…
“Why can’t my team handle anything without me?” This is a question I hear a lot in my work with credit union leaders and through credit union strategic planning events. It’s a question and frustration…
