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No longer is social media a “nice-to-have” platform but a vital one for credit unions. But let’s face it: capturing attention amid thousands of social posts and competing brands requires strategy, creativity, and relevance. Credit…
The first rule of successful credit union marketing that you must remember is: You are inside of your credit union, looking out. Potential members are outside of your credit union, looking in. Your inside-looking-out perspective…
One question I like to ask in strategic planning sessions is this: “If your credit union went away today, would your members truly miss you and mourn the loss of their credit union because it…
Authenticity is often hailed as the holy grail. Every conversation about building a successful brand strategy begins with the mantra: “Authenticity is key.” But in our quest to be “authentic,” are we actually hurting our…
Ego Is the Enemy is not just a book by marketing expert Ryan Holiday – it’s a truth that applies to almost any organization. For nearly 20 years, I’ve facilitated many credit union strategic planning…
Is your credit union’s website outdated? Learn the 10 best practices to modernize your site, enhance user experience, improve SEO, and drive member engagement.
Vicinity Credit Union, formerly known as United Credit Union, is excited to announce its official rebranding and the launch of its new, state-of-the-art website. Founded in 1930 within the halls of a Chicago high school…
If you want your credit union to stand out this Christmas season, it’s not about offering the biggest discount or plastering holiday cheer everywhere. And like a shattered glass ornament, I’m going to start by…
In the world of marketing, diving straight into creating strategies and campaigns without fully understanding the financials of the credit union is like setting sail without a map. For any marketing initiative to succeed, you…