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Loan demand was strong last year. Deposits were elusive. But that’s not news to you. That was the overall story for most credit unions in 2023. For more than 10 years, we have collected and…
3 Credit Union Sales Tactics for 2024It’s fair to say that the key to credit union sales is empowering the member. When they feel in control, they are more likely to close deals – open memberships,…
One of the most common questions I get is, ‘how much should we spend on marketing?’ If I had the magic answer to that, my bum would be sitting on the sand of a Cayman…
Research has shown that only about 8% of leaders excel at both strategy and execution. So, with limited resources at your credit union, which is more important to your success? Of course, the answer is:…
Economic concerns, violence around the world and an uncertain election – that’s how we’re starting 2024. Despite all of that marketers are being optimistic heading into 2024 than years past, according to WARC’s “The Voice of…
There is a delicate dance of expressing gratitude this time of year. There is a stronger desire to show employees appreciation through festive cheer, gift-giving, and sugary bliss in the breakroom. But how can you…
“I guess people used to think my music was noise.” Toward the end of his career the “King of Swing” Benny Goodman was due to record at a studio. Just down the hall a punk…
When credit union leaders and board members resist change in favor of the comfort of the familiar past, all in the name of love of the credit union, I ask one question: “What is your…
Digital Must-Dos: 3 End of Year Essential Digital Marketing Tasks for Your Credit Union Digital Must-Dos: 3 End of Year Essential Digital Marketing Tasks for Your Credit Union As the year draws to a close,…