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Author: Bo McDonald

What Do You Need To Say “HELL NO” To In The New Year?

teal person with a yellow stop sign that says "no"

There are times in your career you have to say “YES” to an awful lot to get where you need or want to be. If you’re fairly new in your career or coming into a new organization, you’re going to say “YES” a whole lot more than you’re going to say no while you build […]

Stop For Joy

teal person surrounded by yellow rays

A personal note from Bo as we wrap up 2022: Joy is a feeling of great pleasure and happiness. What brings you great pleasure and happiness? That answer is different for each of us, and it likely will evolve over time. Where do we find our joy? How do we keep it? In the study […]

How Fast Will We See Results From Our Credit Union Marketing Plan? Part II

teal person looking at yellow money with gray question mark

Last week’s blog featured one of the most common questions we’re asked when a credit union engages us in a strategic marketing relationship: How long until this stuff starts working? I realize, you probably need more perspective surrounding those questions regarding the speed of effectiveness of your credit union marketing plan. Many factors can impact […]

How Fast Will My Credit Union Marketing Start To Work?

grey arm with a yellow and teal watch

I’m often asked by credit unions that are looking to work with our team this very question: “How long before I see my credit union marketing start to work?” It’s either an innocent question that is on their generic “must ask the marketing people” list, or it’s a red flag. Good marketing isn’t an easy […]

Why Your Credit Union Strategy Is Failing

gray person beside a yellow sign and a teal sign

You had the best of intentions. You worked hard all day and had great conversations. You identified the strategies and tactics for the next year. But here you are, once again with a credit union strategy that didn’t accomplish much over the last year. The laundry list of excuses is long, some are real, and […]

How To Use Fear As A Credit Union Leader

yellow character sweating with gray fear folder

I often share just how badly fear can hold you and your credit union back from its fullest potential. Fear can lead you to pivot from your credit union’s strategic plan, make poor decisions, or worse: no decision at all. What if you could channel your fear to your advantage? A friend of mine recommended […]

Crooked Little Credit Unions Save Themselves from the Sawmill

bent gray tree vs colorful healthy tree illustration

Two trees in the forestOne was crooked, one was straightCrimson bark and emerald needlesGrowing day by dayAnd though they looked so differentThey enjoyed the rain the sameSide by side I recently heard these lyrics on a beautiful fall day on the Harlinsdale Farm in Franklin, Tennessee. It was the Pilgrimage Music Festival, and Molly Tuttle […]

Why Credit Union Marketing Must Be Redefined

marketing with sparkles around it

Life was very different 15 years ago. If we focused on your credit union marketing plan 15 years ago, it was probably pretty simple. It consisted of traditional media like radio, television, outdoor, and maybe even direct mail. You may have been dabbling in starting a Facebook page or launching email marketing campaigns at a […]

A Moment Of Vulnerability: The Difference Between A Business Partner And A Vendor

teal hand and grey hand shaking hands

“You’re fired.” It stings. Your Marketing Co. was recently fired from a credit union marketing client. It’s hard not to take it personally. But every failure is a learning opportunity (which if you learn something is not a failure). We recently decided to perform an exit interview with clients if they decide to leave us, […]

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Reh Harvey

Vice President of Digital Strategy

Reh Harvey, our Vice President of Digital Strategy, leads with diligence and fervor. Having previously been a member of Team YMC, he is excited to return to such an amazing culture and even more amazing people (his words)! Through his experience in the marketing world, he’s found the key to success is to stay on the cutting edge and to always keep evolving.
 
Although originally drawn to marketing for its lack of math, Reh now finds himself doing more math than he would’ve bargained for. But his self discipline and positive attitude make it easy for him to laugh and take it in stride. Hoping to one day visit Japan and enjoy some premium Sushi, Reh lives life by his creed: Be a good human. Do good work. And above all, just keep going.

Hailey Madej

Graphic Designer

As YMC’s in-house Graphic Designer, Hailey possesses an eye for detail and a drive to innovate. It’s no surprise though since being creative runs in the family! Inspired from an early age by her mom’s work as a Graphic Designer, Hailey is a seasoned expert whose talents bring vitality and accessibility to every project. As a UX/UI designer, she expertly blends the intuitive and the creative for all to enjoy.
 
In addition to the occasional freelance project, Hailey also lends her abilities to supporting art initiatives within her community, such as the Belleville Mural Project. Her favorite aspect of joining the YMC team is the friendly, uplifting culture and breadth of design tasks. When it comes to marketing, she believes in pushing boundaries and maybe breaking some rules to capture her audience’s attention. Her advice to those just starting out? “Always seek quality over quantity.”

Dexter Ochoa

Development Assistant

When it comes to blending logical thinking and creative problem solving, Dexter’s abilities are undeniable! Beginning his career as a Web Developer, he’s no stranger to the wide world of Marketing and Advertising. Calling Biñan City in the Philippines home, Dexter has a burning desire to visit the Alpine peaks and valleys of Switzerland. While that journey may be far off, he is still no stranger to international travel. While visiting Japan, he was able to enjoy his favorite delicacy: Sushi and Sashimi. He also learned unexpected facts about Japanese Yen, specifically that it has special markings for the blind to know its value!

Living life by his motto to “Do good even if the world is unfair,” Dexter would also advise his younger self, “It’s hard, but you’re doing good!” Whether he’s enjoying a cup of coffee in the morning or the occasional Pale Pilsen in the evening, Dexter is eager to work with the talented professionals of YMC, and we’re just as eager to add his talent to the team as well! His marketing words of wisdom? “Be creative, and just do what you want!”

Andrew Wyche

Copywriter

Hailing from the NC state capital (that’s Raleigh if you didn’t know), Andrew is YMC’s Copywriter extraordinaire. That’s why he knows that “The verb form of ‘reconnaissance’ is ‘reconnoiter.’ The former is, strictly speaking, a noun.” Seriously, he knows his words and he’ll use those words to get bold and weird (in a good way) with his copy. Fuelled by a love for pasta, shellfish, a good single malt, or a meal consisting of all three, Andrew navigates life with a motto engraved in his heart: “Choose kindness. Always.” It is this guiding principle that has led him to explore the realm of marketing, driven by a desire to connect with people in meaningful ways. As he continues to chase his dreams, one bucket list item stands out above the rest – a pilgrimage to Scotland. With his heart set on adventure and his pen poised for creativity, Andrew’s journey is far from over.

Alex VanHaasteren

Senior Web Developer

Alex is YMC’s Senior Web Developer and, as the title suggests, she is an absolute pro! While she initially started in graphic design – working long and hard to expertly bring concepts to life – she also felt drawn to technology and applying her natural ability to problem solve. Web Development proved the perfect blend of her creative passion and technical savvy.

When Alex is out with friends – including her YMC colleagues – she’s up for Greek cuisine or some good pulled pork BBQ washed down with Diet Coke. Or an Old Fashioned, if the occasion demands. Someday, she hopes to go to Africa on a safari. Hopefully she’ll see a giraffe in the wild, because – as she’s pointed out – its neck is too short to reach the ground!

When she isn’t jamming out to T-Swift, she’s happy to impart some marketing words of wisdom, “Aim to create something unforgettable.” For day-to-day inspiration, she would remind you of two fundamental truths: You decide your happiness, and Ice cream is its own food group—not just a dessert.

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