A Credit Union Marketing Gauntlet Thrown
“Call me Ishmael.” It’s perhaps one of the most famous opening lines in literature. (Bonus points if you can name the book!) It immediately invokes intrigue. “Is your name not Ishmael?”“Why are you unwilling to tell us your real name?”“And why did you choose the name ‘Ishmael.’”“Are you hiding from someone?”“And if so, why?” It’s […]
Can Credit Unions Really Save Money By Doing This?
Picture this. You’re on a road trip in a beautiful convertible on a warm sunny summer afternoon. Your favorite jams are on the radio. You’re halfway to your destination with another few hours to go. That’s when it hits you. You start doing the math in your head and you realize you need to slow […]
Q1 Credit Union Strategic Plan Reminders: 3 Things To Stay On Track
It’s a new quarter, and it’s a new year, but maybe you’re off to a rough start with accomplishing those tasks in your credit union strategic plan for 2023. Fires have popped up, and the urgent is taking priority over the important. Here are three things you should do right now to make sure you […]
Top 3 Credit Union Marketing Priorities
Re-define marketing. I’ve written and spoken about redefining credit union marketing on this blog and with my team a lot over the last six months. As a company turning 15 years old this year and still enjoying high levels of success, it would be easy to keep on keeping on and riding this wave of […]
Credit Union Leaders: Why Even Bother With Your Credit Union Strategic Plan At This Point?
Here we are midway through January, and our resolutions are already busted. Why even bother getting back on track, right? WRONG. We can’t be the leaders our credit unions and our members need us to be if we quit so easily. Your progress may not be what you’d pictured, but it is progress. The words […]
What Do You Need To Say “HELL NO” To In The New Year?
There are times in your career you have to say “YES” to an awful lot to get where you need or want to be. If you’re fairly new in your career or coming into a new organization, you’re going to say “YES” a whole lot more than you’re going to say no while you build […]
Stop For Joy
A personal note from Bo as we wrap up 2022: Joy is a feeling of great pleasure and happiness. What brings you great pleasure and happiness? That answer is different for each of us, and it likely will evolve over time. Where do we find our joy? How do we keep it? In the study […]
How Fast Will We See Results From Our Credit Union Marketing Plan? Part II
Last week’s blog featured one of the most common questions we’re asked when a credit union engages us in a strategic marketing relationship: How long until this stuff starts working? I realize, you probably need more perspective surrounding those questions regarding the speed of effectiveness of your credit union marketing plan. Many factors can impact […]
How Fast Will My Credit Union Marketing Start To Work?
I’m often asked by credit unions that are looking to work with our team this very question: “How long before I see my credit union marketing start to work?” It’s either an innocent question that is on their generic “must ask the marketing people” list, or it’s a red flag. Good marketing isn’t an easy […]
Why Your Credit Union Strategy Is Failing
You had the best of intentions. You worked hard all day and had great conversations. You identified the strategies and tactics for the next year. But here you are, once again with a credit union strategy that didn’t accomplish much over the last year. The laundry list of excuses is long, some are real, and […]