What Can You Learn From Purell?

Women's hands using wash hand sanitizer gel pump dispenser.

How a Hand Sanitizer Shortage Can Impact Your Credit Union In news that probably comes as no surprise to anyone, there appears to be a national shortage of Purell®. The Philadelphia Inquirer recently reported that the popular hand sanitizer has been flying off the shelves at stores and pharmacies across the country. To date, the […]

Don’t Let 2020 Be a Year Your Credit Union Regrets

A glass bowl of popcorn and remote control in the background the TV works. Evening cozy watching a movie or TV series at home.

Even though we’re less than halfway through the first quarter of 2020, it’s a good time to start thinking about the opportunities that will present themselves to you throughout the rest of the year. But wait! How can you prepare for opportunities you know nothing about? Pause on that question. We’ll come back to it. […]

Should Credit Unions Take the Easy Way Out?

Boeing 737-800 landing to Haneda International Airport in Tokyo, Japan.

In many organizations, credit unions included, marketing is viewed as the primary driver of success or failure. Loans are down? Must be marketing. Bad reviews online? Blame marketing. Goals aren’t being met? You guessed it—marketing. Now, while marketing certainly plays a role, an organization’s success always relies on a variety of factors. Sure, marketing must […]

Social Media Manager

a group of girls at a table playing a game and laughing

Key areas of responsibility include Maintaining full working knowledge of 10-12 individual brands and leading others in the execution for marketing thereof. Maintaining a familiarity with 20-30 more brands and executing them in marketing design. Providing engaging social media copy that is out of the box and error-free in a timely manner. Does this sound […]

Santa Learned to Cross-sell

santa hat on a deck by a pool

Santa Learned to Cross-sell (and Your Frontline Can Too) Did you get a chance to see your local Santa Claus this year? If so, how did he seem? Was he excited to mingle with kids and kids-at-heart, or was he bored out of his mind? Was his “Ho ho ho!” heartfelt, or did his festive […]

What is the Worst Mistake Your Credit Union Can Make?

Woman working out on exercise bike at the gym

When it comes to your credit union’s marketing, what’s one of the worst things that can happen? Creating an ad that you think is awesome—only to find your masterpiece at the center of a social media uproar due to its perceived offensiveness. That scenario may sound far-fetched, but I’m willing to bet that most of […]

What Are You Scared Of?

Young nervous woman looking at smartphone and biting her fingernails at home.

“We’ll do more to avoid pain than to gain pleasure.” Whether we’re talking about our personal experiences or professional endeavors, this insightful quote from Tony Robbins rings true. Think about your life at home and at work. We have goals. We have dreams. We also have fears. And all too often, our fears keep us […]

Here’s One Thing You Can Do Right Now to Succeed in 2020

Bubble gum stuck to the bottom of a shoe

What have you done this year? Was it different from what you did last year? Was it more of the same? Most importantly, did it help you achieve the results you wanted? If not, what are you going to change next year to make sure you don’t repeat that lack of success? Maybe you’ve spent […]

Want to Grow Your Credit Union Membership? Do This First.

hands shaking

I recently facilitated a two-day planning session for a credit union, and before the meeting began, the CEO shared his primary goal with me. “If we don’t accomplish anything else in 2020,” he said, “we need to grow membership.” With this goal in mind, he was eager to discuss strategies that would bring in new […]

Solving a Problem? Here’s the one question you MUST ask first!

communication

Answers come fast. When times are tough or something bad happens, it seems like there’s always a line of people waiting to offer advice. Everyone has an idea. Everybody has an opinion. But do any of them truly understand what the problem is? Probably not. After facilitating strategic planning sessions for financial institutions over the […]