Credit Union Marketers’ Survival Guide to Coronavirus Fallout

As we move into the first global, disease-driven recession in modern times, the credit unions that survive will be those who reinvent their businesses for an uncertain future. History is being made in 2020; it has not been an easy year, especially for those in marketing and business development. Most major global markets are facing […]

10 Questions to Ask Before Your Next Credit Union Strategic Planning Session

lightbulb sunset

What is the most important thing to do before problem solving? Gain perspective.  The only way to gain perspective is to ask a lot of questions. It’s one of the rules we emphasize with boards and leadership teams prior to facilitating strategic planning sessions for credit unions. Before throwing ideas out, you must gain perspective on your […]

One immediate change you should make to your credit union marketing right now

cigars laid out in a line

When it is time to create your credit union’s next marketing campaign or write messaging and you’ve got zero ideas or no inspiration, take some tips from Teddy Roosevelt and make a paper cigar. Hear me out. Teddy Roosevelt was a man of improvisation. He knew his paper cigars. This allowed him to explain the […]

Boost your Credit Union’s Marketing Message

fountain pen on paper

Do this 1 thing to boost your credit union’s marketing message Be concise. That’s it. Blog done. No, really: Could you persuade someone to join your credit union in 50 words or less? The average human attention span is just seconds. That’s how long you have to grab their attention. How about 35 words or […]

Success for your credit union depends on this one mindset

guard dog licking barb wire fence

Junkyard dogs worry about accomplishment. Show dogs worry about appearances. This year there are only two types of credit unions: junkyard dogs and show dogs. The difference? The junkyard dogs of the credit union community are those misfits and mavericks, renegades and rebels, innovators and improvisors who believe that traditional wisdom is more tradition than […]

Pivot Your Credit Union’s Strategy

Railway crossroads. Choosing right way, making decision concept.

“You need to pivot!” If you have your coronavirus bingo card, you could check that word off a dozen times, along with “the new normal,” “social distancing” and dozens of other buzzwords that have become popular in strategic planning for credit unions over the last few months. But let’s focus on just this one: pivot. […]

Reboot Don’t Redo

strategic reboot don't redo reboot your plans - Plan B against plan A. A man holds a burning sticker in his hand as a symbol of the fact that the plan has failed and something has gone wrong.

Reboot Don’t Redo Your Credit Union’s Strategic Plan in Response to Coronavirus “How do you know if you’re making the right move?” That was the question Yvon Chouinard was asked several years ago at a conference. His response: “It’s a lot of gut instinct. If you study something to death, if you wait for the […]

Just (Don’t) Say No During COVID Disruptions

yes you can, motivational inspirational message concept written on the sand of beach

NO! It’s one of the first words we learn as children. And for most of us, it’s a word we regularly use as we grow older. In professional settings, “No” has the power to shut down strategic conversations with unfortunate effectiveness. Whether responding to a new idea that challenges the status quo or a suggestion […]

How To Start an Office War While Working Remotely

Pensive young modern woman working remotely from home

Give me an example of drama in your workplace, and I bet there’s a 90% chance we can trace that issue back to poor communication—or lack of communication entirely. Last week, I was meeting with a leader who shared an issue she was having with one of her team members. Summarizing her experience, this leader […]

What Can You Learn From Purell?

Women's hands using wash hand sanitizer gel pump dispenser.

How a Hand Sanitizer Shortage Can Impact Your Credit Union In news that probably comes as no surprise to anyone, there appears to be a national shortage of Purell®. The Philadelphia Inquirer recently reported that the popular hand sanitizer has been flying off the shelves at stores and pharmacies across the country. To date, the […]