1 must-implement strategy for 2021

a dart in the bullseye space on a dart board

The decorations have been packed away. The leftovers are gone. All that is left of Christmas 2020 are the memories… and the credit card statements rolling into mailboxes one by one. According to a pre-holiday survey by CreditCards.com more than half of cardholders who already carry credit card debt (57%) said they would add to […]

3 Tips For Marketing Success in 2021

a jungle with a lot of tree roots

There’s nothing more painful than failure, especially when it comes to marketing. All of that time and money gone faster than beans through a cowboy. You allocated enough in your marketing budget. You adjusted your strategy. You had some fun ideas, but still, nothing. What went wrong? Before you stress, here’s some good news. Perhaps […]

Three-Legged Credit Union Marketing Race

business people participating in a three legged race

Commerce, business, the stock market and free trade were all built on our ability to sell things to each other. This is why the credit union marketing function is so incredibly important. Marketing teams work hard to drive leads to your credit union. Day after day, they convince people that your credit union is a […]

Take a Walk on Credit Unions’ Wild Side

close up of gray elephant head

Credit union leaders, like Tiny Tim (millennials and younger, you can google this one), like to tiptoe through the tulips. We say fluffy things and regurgitate the generic credit union talking points, but we fail to talk to people like, well, humans. We must allow ourselves to get real with them. Spewing a marketing message […]

One opportunity you can’t waste

computer with credit card laying on top surrounded by festive presents

An astonishing 44% of Americans plan to apply for a store credit card this holiday season, according to a new report from LendingTree. That’s up from 32% in 2019 and 24% in 2018. However, of those same people surveyed more than half (56% to be exact) say they’ve regretted getting a store credit card in […]

Two Seconds To Sell

hand grasping a stopwatch on a white background

“Why should I join your credit union?” Fair question. You probably have a laundry list of answers. Perhaps you lead with rate and service. Perhaps there is a specific niche you serve better than anyone else. Maybe you have a very unique product. All well and good, but do you know how to communicate your […]

The One Reason Your Credit Union is Not Achieving Results

woman holding a crystal ball

You have a blind spot. Sounds simple, but oh how hard it is for us to recognize our own blind spots. Imagine this: You’re soaring 3,200 feet above your city, flying your small airplane on a beautiful day.Suddenly, a tiny speck appears through your windshield and, like the North Star, it doesn’t move. It escapes […]

Credit Union Marketers’ Survival Guide to Coronavirus Fallout

As we move into the first global, disease-driven recession in modern times, the credit unions that survive will be those who reinvent their businesses for an uncertain future. History is being made in 2020; it has not been an easy year, especially for those in marketing and business development. Most major global markets are facing […]

10 Questions to Ask Before Your Next Credit Union Strategic Planning Session

lightbulb sunset

What is the most important thing to do before problem solving? Gain perspective.  The only way to gain perspective is to ask a lot of questions. It’s one of the rules we emphasize with boards and leadership teams prior to facilitating strategic planning sessions for credit unions. Before throwing ideas out, you must gain perspective on your […]

One Immediate Change To Your Credit Union Marketing

cigars laid out in a line

When it is time to create your credit union’s next marketing campaign or write messaging and you’ve got zero ideas or no inspiration, take some tips from Teddy Roosevelt and make a paper cigar. Hear me out. Teddy Roosevelt was a man of improvisation. He knew his paper cigars. This allowed him to explain the […]