What do you need most from your credit union marketing team?
Do you need pretty things, or do you need to meet your goals? In essence, do you need thinkers or doers? Do you need strategy or execution? Or do you need both? You need strategic thinking to pair with your leadership team, to understand your goals, and to know the tools needed to reach them. […]
Throat Punch! What’s Yours?
“What is the throat punch?” That is the first question I always ask my team as we’re working on a creative brief for a client. First, you’re likely wondering, “What in the world is a throat punch?” A throat punch is the opening line of your message that instantly grabs the attention of whoever you […]
Why your credit union marketing strategy is failing – or is It?
Oh, the frustration! An increased budget. An innovative strategy. Hopeful execution. And then… nothing. Sometimes, it results in denial, and other times, it results in doubling down on the failing strategy, hoping a little more elbow grease will make an impact. I see this often with credit union leaders who reach out about their marketing. It’s […]
Our Credit Unions Aced 2023
Loan demand was strong last year. Deposits were elusive. But that’s not news to you. That was the overall story for most credit unions in 2023. For more than 10 years, we have collected and compiled quarterly call report data from our clients to look for trends and anticipate strategic shifts needed to remain competitive. […]
Does your credit union have the right marketing budget?
One of the most common questions I get is, ‘how much should we spend on marketing?’ If I had the magic answer to that, my bum would be sitting on the sand of a Cayman beach and not a care in the world. A magic number doesn’t exist, however, here are four factors to remember […]
Strategy or execution: What’s more important to your credit union’s success?
Research has shown that only about 8% of leaders excel at both strategy and execution. So, with limited resources at your credit union, which is more important to your success? Of course, the answer is: BOTH! But how? Credit union strategic planning sessions that ask these two questions “What are we great at?” and “What […]
2024: A year to be optimistic about credit union marketing
Economic concerns, violence around the world and an uncertain election – that’s how we’re starting 2024. Despite all of that marketers are being optimistic heading into 2024 than years past, according to WARC’s “The Voice of the Marketer 2024” report. So optimistic that the overall global marketing investment is projected to increase 8.2% in 2024 to […]
From Benny Goodman to Credit Union Leaders: Breaking the Noise Barrier and Embracing the Future
“I guess people used to think my music was noise.” Toward the end of his career the “King of Swing” Benny Goodman was due to record at a studio. Just down the hall a punk rock band was recording. Benny’s manager arrived at the studio first and heard the other band playing and kindly asked […]
Selfish Credit Unions Kill Opportunities
When credit union leaders and board members resist change in favor of the comfort of the familiar past, all in the name of love of the credit union, I ask one question: “What is your credit union story from when you first joined?” I tend to hear emotional and moving stories about the many firsts […]
The Pandemic of Nice is Not Working Out
I’ve had a recurring theme in conversations with credit union leaders this year. “Bo, I just don’t know if all my staff is on board. I don’t know if they are a good fit to take us to the next level, where we’re going.” OUCH! That is a touchy conversation. But the fact that these […]