Lengthy pitches often fail because buyers can’t discern the important points amid unnecessary details. Effective sales outreach must be concise, leaving no room for wasted words. When it comes to your credit union’s sales outreach through emails and phone calls: Short + Sweet = Successful. 

Understanding Smart Brevity

Smart Brevity involves conveying your message clearly and concisely, ensuring that every word counts. In sales, this means delivering your pitch in a way that grabs attention, highlights key points, and prompts action.

Clear and concise communication is crucial to engaging buyers. Lengthy sales pitches can overwhelm and disengage potential customers. By focusing on brevity, you make it easier for consumers and members to understand and act on your message.

Crafting a Brief and Impactful Sales Email

Start with a Strong Subject Line 

The subject line is the first thing the recipient sees. Make it compelling and relevant to grab attention immediately. Keep it under 50 characters to ensure it’s fully visible on most devices.

Get to the Point—Quick

Your opening line should immediately convey the purpose of the email. Avoid lengthy introductions and get straight to the main message. Use no more than 3-4 sentences per paragraph.

Use Bullet Points for Clarity 

Break down key points into bullet points. This makes your email easier to read and allows recipients to quickly grasp the important information. Limit emails to 150-200 words.

Call to Action

End your email with a clear and direct call to action. Specify what you want the recipient to do next, whether it’s scheduling a call, responding to the email, or visiting a website.

Concise and Persuasive Phone Pitches 

Preparation is Key 

Before the call, prepare a concise outline of your pitch. This helps you stay focused, keep on track, and ensures you cover the essential points without rambling. 

Opening with Impact 

Start with a powerful opening statement that grabs the listener’s attention. Make sure it’s relevant and addresses a key pain point or benefit. Keep it under 20 seconds. 

Highlighting Key Benefits

Focus on the most important benefits and features of your product or service. Stick to three key benefits. Avoid getting bogged down in details. Highlight how your offering can solve a problem or improve the member’s situation.

Listen and Respond Briefly

Prepare concise responses to common objections. Note Well: Active listening is crucial. Pay attention to the buyer’s responses and questions. Keep your answers brief and to the point, ensuring you address their concerns without going off on tangents.

Closing Strong 

Wrap up the conversation with a strong closing statement that reinforces the call to action. Be clear about the next steps and express your appreciation for their time.

Mastering Smart Brevity in sales can significantly enhance your effectiveness, ensuring your messages are clear, compelling, and above all actionable. Remember, in credit union sales, every word counts. Keep it short, sweet, and successful.

Boost Your Sales Game! 

Enhance your skills to build trust, show value, and create lasting relationships. Use our worksheet to reflect on your interactions, identify strengths, and spot improvement areas.
Past Sales Situation Analysis: Reflect, Improve, Excel in Sales