Elevate Your Sales Career: Embracing Continuous Personal Growth

Every day in credit union sales, you are opening, closing, or servicing a variety of loans and accounts. You are navigating telephones and emails with a high degree of accuracy and speed – all while knowing that member preferences can shift like the tides.

The journey to success is marked by those who commit to continuous personal growth. As a credit union professional, the path to excellence is paved with a relentless focus on key elements that surpass mere metrics and quotas. It’s one that transcends Key Performance Indicators (KPIs) and centers around the cultivation of Knowledge, Skills, and Abilities (KSAs). 

If you want to grow loans, accounts, and membership, place an emphasis on these key areas:

Focus: The Beacon of Success

The ability to concentrate on priorities amidst distractions is essential for success. When attention is directed toward refining product knowledge, understanding the members’ needs, and perfecting sales techniques, doors begin to swing open.

Passion: Fueling the Fire Within

In credit union sales, a passionate approach transcends mere transactions. It builds lasting relationships and fosters member loyalty. When passion ignites every interaction, it becomes the catalyst for a profound connection that extends beyond the confines of a single transaction.

Hard Work: The Cornerstone of Achievement

Hard work is where raw potential is transformed into polished skill. It distinguishes the ordinary from the extraordinary, setting the stage for achievements that stand the test of time. Embracing a work ethic that exceeds expectations will propel a credit union pro into a league of their own.

Perseverance: Weathering the Storms

We all face challenges, setbacks, and unforeseen obstacles. It’s the resilience to bounce back from lost opportunities, learning from mistakes, and adapting to changing circumstances that will make you better. Perseverance is not merely enduring; it’s about evolving and emerging stronger from every trial. 

Accountability: Owning Your Success

Accountability fosters a culture of continuous improvement by prompting you to reflect on your actions, learn from experiences, and seek ways to enhance performance. When sales professionals embrace accountability, they become the authors of their success stories, each chapter a testament to their commitment to growth.

Remember: KSAs are what gets you to your KPIs by being adaptable, informed, and attuned to the needs of the membership. The pursuit of knowledge and the development of skills are the linchpins to having an illustrious sales career at your credit union.

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Alex VanHaasteren

Senior Web Developer

Alex is YMC’s Senior Web Developer and, as the title suggests, she is an absolute pro! While she initially started in graphic design – working long and hard to expertly bring concepts to life – she also felt drawn to technology and applying her natural ability to problem solve. Web Development proved the perfect blend of her creative passion and technical savvy.

When Alex is out with friends – including her YMC colleagues – she’s up for Greek cuisine or some good pulled pork BBQ washed down with Diet Coke. Or an Old Fashioned, if the occasion demands. Someday, she hopes to go to Africa on a safari. Hopefully she’ll see a giraffe in the wild, because – as she’s pointed out – its neck is too short to reach the ground!

When she isn’t jamming out to T-Swift, she’s happy to impart some marketing words of wisdom, “Aim to create something unforgettable.” For day-to-day inspiration, she would remind you of two fundamental truths: You decide your happiness, and Ice cream is its own food group—not just a dessert.

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