5 Marketing Mistakes You MUST Stop Making in 2019

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It may be a little late to publish this article—you know, since we’re already in 2019—but trust me, what I’m sharing with you falls in the “better late than never” category. I considered waiting until later this year and sharing this list for 2020, but if I did that, you might have gone another year continuing to make some of the most common success-killing mistakes. You don’t want that, do you? I didn’t think so. The following five directives came from a much larger list that one of my mentors sent to his team, a list designed to help them avoid previous mistakes and find more success in the new year.

Now, before we go any further, I should probably mention that I left the cussing in for full effect, to make the dramatic point about just how important these tips really are. So, without any further ado, here are five ways to make this year (and every year to come) better than the last:

  1. Do the f***ing work. Don’t be lazy.
  2. Be productive early. Don’t f*** around all day.
  3. Stop doing the same f***ing thing and hoping sh!t will change.
  4. Don’t f***ing waste energy on sh!t you can’t control.
  5. Stop being a f***ing people pleaser. It’s sad.

While you can apply all of these to your marketing efforts this year, pay special attention to that last one. Stop being a people pleaser! In my experience, I’ve found that way too many credit unions try to make everyone happy by playing it safe with their marketing. Does that approach sound familiar? Do you portray a bland, vanilla version of yourself in the marketplace because you want to be loved by everybody? Are you worried you might make someone angry? Afraid somebody might disagree with something you say? If so, knock it off!

Sure, playing it safe increases the likelihood that nobody will disagree with you. But believe it or not, it also makes you harder to love, which makes it more challenging to build a passionate tribe of members who can be your biggest fans and most vocal advocates. People want to be part of something special, something that matters. If you’re going to create a credit union culture that inspires people, you have to risk being misunderstood by those who are content with the status quo.

Don’t be afraid to tell people what you think! That doesn’t mean you have to endorse political candidates or start conversations about religion. But whatever you do, find a way to take a stand for something. You may turn some people off, but you will sure as hell turn some people on—and those are the people who will become the passionate, loyal members who will be the lifeblood of your credit union. They’ll provide the most joy, create the most energy, and produce the most share of wallet. Best of all, you’ll be so focused on meeting their needs that you won’t have to worry about trying to please them. That part will take care of itself.

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Reh Harvey

Vice President of Digital Strategy

Reh Harvey, our Vice President of Digital Strategy, leads with diligence and fervor. Having previously been a member of Team YMC, he is excited to return to such an amazing culture and even more amazing people (his words)! Through his experience in the marketing world, he’s found the key to success is to stay on the cutting edge and to always keep evolving.
 
Although originally drawn to marketing for its lack of math, Reh now finds himself doing more math than he would’ve bargained for. But his self discipline and positive attitude make it easy for him to laugh and take it in stride. Hoping to one day visit Japan and enjoy some premium Sushi, Reh lives life by his creed: Be a good human. Do good work. And above all, just keep going.

Hailey Madej

Graphic Designer

As YMC’s in-house Graphic Designer, Hailey possesses an eye for detail and a drive to innovate. It’s no surprise though since being creative runs in the family! Inspired from an early age by her mom’s work as a Graphic Designer, Hailey is a seasoned expert whose talents bring vitality and accessibility to every project. As a UX/UI designer, she expertly blends the intuitive and the creative for all to enjoy.
 
In addition to the occasional freelance project, Hailey also lends her abilities to supporting art initiatives within her community, such as the Belleville Mural Project. Her favorite aspect of joining the YMC team is the friendly, uplifting culture and breadth of design tasks. When it comes to marketing, she believes in pushing boundaries and maybe breaking some rules to capture her audience’s attention. Her advice to those just starting out? “Always seek quality over quantity.”

Dexter Ochoa

Development Assistant

When it comes to blending logical thinking and creative problem solving, Dexter’s abilities are undeniable! Beginning his career as a Web Developer, he’s no stranger to the wide world of Marketing and Advertising. Calling Biñan City in the Philippines home, Dexter has a burning desire to visit the Alpine peaks and valleys of Switzerland. While that journey may be far off, he is still no stranger to international travel. While visiting Japan, he was able to enjoy his favorite delicacy: Sushi and Sashimi. He also learned unexpected facts about Japanese Yen, specifically that it has special markings for the blind to know its value!

Living life by his motto to “Do good even if the world is unfair,” Dexter would also advise his younger self, “It’s hard, but you’re doing good!” Whether he’s enjoying a cup of coffee in the morning or the occasional Pale Pilsen in the evening, Dexter is eager to work with the talented professionals of YMC, and we’re just as eager to add his talent to the team as well! His marketing words of wisdom? “Be creative, and just do what you want!”

Andrew Wyche

Copywriter

Hailing from the NC state capital (that’s Raleigh if you didn’t know), Andrew is YMC’s Copywriter extraordinaire. That’s why he knows that “The verb form of ‘reconnaissance’ is ‘reconnoiter.’ The former is, strictly speaking, a noun.” Seriously, he knows his words and he’ll use those words to get bold and weird (in a good way) with his copy. Fuelled by a love for pasta, shellfish, a good single malt, or a meal consisting of all three, Andrew navigates life with a motto engraved in his heart: “Choose kindness. Always.” It is this guiding principle that has led him to explore the realm of marketing, driven by a desire to connect with people in meaningful ways. As he continues to chase his dreams, one bucket list item stands out above the rest – a pilgrimage to Scotland. With his heart set on adventure and his pen poised for creativity, Andrew’s journey is far from over.

Alex VanHaasteren

Senior Web Developer

Alex is YMC’s Senior Web Developer and, as the title suggests, she is an absolute pro! While she initially started in graphic design – working long and hard to expertly bring concepts to life – she also felt drawn to technology and applying her natural ability to problem solve. Web Development proved the perfect blend of her creative passion and technical savvy.

When Alex is out with friends – including her YMC colleagues – she’s up for Greek cuisine or some good pulled pork BBQ washed down with Diet Coke. Or an Old Fashioned, if the occasion demands. Someday, she hopes to go to Africa on a safari. Hopefully she’ll see a giraffe in the wild, because – as she’s pointed out – its neck is too short to reach the ground!

When she isn’t jamming out to T-Swift, she’s happy to impart some marketing words of wisdom, “Aim to create something unforgettable.” For day-to-day inspiration, she would remind you of two fundamental truths: You decide your happiness, and Ice cream is its own food group—not just a dessert.

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