New Year, New Sales Approach: Fresh Tactics for Credit Union Growth
3 Credit Union Sales Tactics for 2024It’s fair to say that the key to credit union sales is empowering the member. When they feel in control, they are more likely to close deals – open memberships, loans, checking accounts, etc. What has changed, however, is redefining our approach as credit unions. Our pursuit demands new avenues […]
Does your credit union have the right marketing budget?
One of the most common questions I get is, ‘how much should we spend on marketing?’ If I had the magic answer to that, my bum would be sitting on the sand of a Cayman beach and not a care in the world. A magic number doesn’t exist, however, here are four factors to remember […]
Strategy or execution: What’s more important to your credit union’s success?
Research has shown that only about 8% of leaders excel at both strategy and execution. So, with limited resources at your credit union, which is more important to your success? Of course, the answer is: BOTH! But how? Credit union strategic planning sessions that ask these two questions “What are we great at?” and “What […]
2024: A year to be optimistic about credit union marketing
Economic concerns, violence around the world and an uncertain election – that’s how we’re starting 2024. Despite all of that marketers are being optimistic heading into 2024 than years past, according to WARC’s “The Voice of the Marketer 2024” report. So optimistic that the overall global marketing investment is projected to increase 8.2% in 2024 to […]
