Listen to Sell: Mastering the Art of Active Listening

Full Transcript

Today’s topic is pivotal for your credit union’s success. As we step into a New Year, let’s infuse our sales journey with a mindset that sets us apart.

Let’s start by replacing the word “selling” with the word “understanding.” Dive deep into your members’ world. Know their needs, feel their pain points, and anticipate their buying behaviors. Knowledge is powerful, and it fuels meaningful connections.

Now, let’s talk about a game-changer – actively listen and build genuine relationships. Toss out the pitch; it’s all about the person. Listen intently, not just to respond but to understand. Build relationships based on trust. Remember, people buy from people they trust.

Speaking of trust, become a trusted advisor who consistently delivers value. What we are talking about here is a partnership. Be the advisor they turn to for insights, solutions, and support. Your reputation as a trusted advisor is your biggest asset.

In closing, elevate your mindset. Approach each interaction with intention. You’re not just selling a loan product or a checking account; you’re shaping relationships that last. 

Here’s to a year of breakthroughs and victories. And remember… Ideas spark change; actions ignite it.

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Alex VanHaasteren

Senior Web Developer

Alex is YMC’s Senior Web Developer and, as the title suggests, she is an absolute pro! While she initially started in graphic design – working long and hard to expertly bring concepts to life – she also felt drawn to technology and applying her natural ability to problem solve. Web Development proved the perfect blend of her creative passion and technical savvy.

When Alex is out with friends – including her YMC colleagues – she’s up for Greek cuisine or some good pulled pork BBQ washed down with Diet Coke. Or an Old Fashioned, if the occasion demands. Someday, she hopes to go to Africa on a safari. Hopefully she’ll see a giraffe in the wild, because – as she’s pointed out – its neck is too short to reach the ground!

When she isn’t jamming out to T-Swift, she’s happy to impart some marketing words of wisdom, “Aim to create something unforgettable.” For day-to-day inspiration, she would remind you of two fundamental truths: You decide your happiness, and Ice cream is its own food group—not just a dessert.

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