The Biggest Goal for 2019

Bookcase of books

We’re Hitting the Books in 2019!

Last year at this time, I was expecting 2018 to be the year that I started reading more. So, I stacked the odds in my favor by ordering several books from Amazon—some for enjoyment, some for growth. How did my ambitious reading plan work out? Well, it’s twelve months later and…I read two of the books on my list. Now, before you start shaking your head, I should point out that I did manage to sneak in a few others purely for enjoyment, so the year wasn’t a total loss.
Knowing that there’s strength in numbers and understanding the power of accountability, I decided to begin 2019 by not only rededicating myself to a reading challenge but taking a few people along with me as well. This year, several of my YMC team members are joining me in the goal of reading one book per month—but not just any books. We will be intentional about our selections and stick to books that help us accomplish the goal of staying green and growing (not ripe and rotting).

With this shared goal in mind, we decided to kick things off in January with It Doesn’t Have to Be Crazy at Work by Jason Fried and David Heinemeier Hansson, founders of Basecamp. I chose that book because it offers valuable insight into a quality we want to develop as a team. Which quality, you ask? Being calm. After strategically pruning our client list down to select clients that understand boundaries, truly want to grow, and appreciate our team’s willingness to roll up our sleeves and work alongside them, it’s time for us to do quality work more consistently by having an air of calm about us in everything we do.
If you’re anything like me, you’re probably thinking “That’s great for Bo and his team, but he doesn’t know what it’s like at my workplace. Calm is a foreign concept!” On one hand, you’re right. I probably don’t know all the specifics of your workplace. But on the other hand, I may be more familiar with your situation than you think. Over the last decade, my team and I have worked with dozens of clients and credit unions across the country. Along the way, we’ve discovered that many of the challenges financial institution leaders face are more common than you realize. We also found that most of the solutions are often closer than they appear—and many of them can be found in books like It Doesn’t Have to Be Crazy at Work.
We’re excited about the books our team will read this year, and we hope you can sense that! If you’d like to follow along with us, we’re happy to make that possible. Every month our team will share our thoughts on the book we’ve read, what we’ve learned, how we’ve applied that knowledge, and the results we anticipate. We will also share some ideas and concepts you can take away and implement as well. Look for our monthly article and video on CUInsight, and join us in our crusade for quality, consistency, and calm in 2019!

Let's Get Started!

Reh Harvey

Vice President of Digital Strategy

Reh Harvey, our Vice President of Digital Strategy, leads with diligence and fervor. Having previously been a member of Team YMC, he is excited to return to such an amazing culture and even more amazing people (his words)! Through his experience in the marketing world, he’s found the key to success is to stay on the cutting edge and to always keep evolving.
Although originally drawn to marketing for its lack of math, Reh now finds himself doing more math than he would’ve bargained for. But his self discipline and positive attitude make it easy for him to laugh and take it in stride. Hoping to one day visit Japan and enjoy some premium Sushi, Reh lives life by his creed: Be a good human. Do good work. And above all, just keep going.

Hailey Madej

Graphic Designer

As YMC’s in-house Graphic Designer, Hailey possesses an eye for detail and a drive to innovate. It’s no surprise though since being creative runs in the family! Inspired from an early age by her mom’s work as a Graphic Designer, Hailey is a seasoned expert whose talents bring vitality and accessibility to every project. As a UX/UI designer, she expertly blends the intuitive and the creative for all to enjoy.
In addition to the occasional freelance project, Hailey also lends her abilities to supporting art initiatives within her community, such as the Belleville Mural Project. Her favorite aspect of joining the YMC team is the friendly, uplifting culture and breadth of design tasks. When it comes to marketing, she believes in pushing boundaries and maybe breaking some rules to capture her audience’s attention. Her advice to those just starting out? “Always seek quality over quantity.”

Dexter Ochoa

Development Assistant

When it comes to blending logical thinking and creative problem solving, Dexter’s abilities are undeniable! Beginning his career as a Web Developer, he’s no stranger to the wide world of Marketing and Advertising. Calling Biñan City in the Philippines home, Dexter has a burning desire to visit the Alpine peaks and valleys of Switzerland. While that journey may be far off, he is still no stranger to international travel. While visiting Japan, he was able to enjoy his favorite delicacy: Sushi and Sashimi. He also learned unexpected facts about Japanese Yen, specifically that it has special markings for the blind to know its value!

Living life by his motto to “Do good even if the world is unfair,” Dexter would also advise his younger self, “It’s hard, but you’re doing good!” Whether he’s enjoying a cup of coffee in the morning or the occasional Pale Pilsen in the evening, Dexter is eager to work with the talented professionals of YMC, and we’re just as eager to add his talent to the team as well! His marketing words of wisdom? “Be creative, and just do what you want!”

Andrew Wyche


Hailing from the NC state capital (that’s Raleigh if you didn’t know), Andrew is YMC’s Copywriter extraordinaire. That’s why he knows that “The verb form of ‘reconnaissance’ is ‘reconnoiter.’ The former is, strictly speaking, a noun.” Seriously, he knows his words and he’ll use those words to get bold and weird (in a good way) with his copy. Fuelled by a love for pasta, shellfish, a good single malt, or a meal consisting of all three, Andrew navigates life with a motto engraved in his heart: “Choose kindness. Always.” It is this guiding principle that has led him to explore the realm of marketing, driven by a desire to connect with people in meaningful ways. As he continues to chase his dreams, one bucket list item stands out above the rest – a pilgrimage to Scotland. With his heart set on adventure and his pen poised for creativity, Andrew’s journey is far from over.

Alex VanHaasteren

Senior Web Developer

Alex is YMC’s Senior Web Developer and, as the title suggests, she is an absolute pro! While she initially started in graphic design – working long and hard to expertly bring concepts to life – she also felt drawn to technology and applying her natural ability to problem solve. Web Development proved the perfect blend of her creative passion and technical savvy.

When Alex is out with friends – including her YMC colleagues – she’s up for Greek cuisine or some good pulled pork BBQ washed down with Diet Coke. Or an Old Fashioned, if the occasion demands. Someday, she hopes to go to Africa on a safari. Hopefully she’ll see a giraffe in the wild, because – as she’s pointed out – its neck is too short to reach the ground!

When she isn’t jamming out to T-Swift, she’s happy to impart some marketing words of wisdom, “Aim to create something unforgettable.” For day-to-day inspiration, she would remind you of two fundamental truths: You decide your happiness, and Ice cream is its own food group—not just a dessert.

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