Why We’re Steamed When We’re Called a Bank

yellow person holding a folder looking at a no symbol and a bank icon

‘Don’t Call Us a Bank’ As an industry, we in the credit union space get steamed when we’re called a “bank.” I often wonder what Chime, Better, Earnest and others in the FinTech space think when the word gets tossed their way. I would bet they don’t mind. For them, it’s most likely a badge […]

You Absolutely Should Do Your Own Branding

Frames in an art gallery

Is your credit union at a crossroads? Do you wonder if your organization needs to enhance its brand or even change its name? This is a must-read for any financial institution that seeks to be more memorable.