Why We’re Steamed When We’re Called a Bank

yellow person holding a folder looking at a no symbol and a bank icon

‘Don’t Call Us a Bank’ As an industry, we in the credit union space get steamed when we’re called a “bank.” I often wonder what Chime, Better, Earnest and others in the FinTech space think when the word gets tossed their way. I would bet they don’t mind. For them, it’s most likely a badge […]

You Absolutely Should Do Your Own Branding

Frames in an art gallery

Is your credit union at a crossroads? Do you wonder if your organization needs to enhance its brand or even change its name? This is a must-read for any financial institution that seeks to be more memorable.

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Alex VanHaasteren

Senior Web Developer

Alex is YMC’s Senior Web Developer and, as the title suggests, she is an absolute pro! While she initially started in graphic design – working long and hard to expertly bring concepts to life – she also felt drawn to technology and applying her natural ability to problem solve. Web Development proved the perfect blend of her creative passion and technical savvy.

When Alex is out with friends – including her YMC colleagues – she’s up for Greek cuisine or some good pulled pork BBQ washed down with Diet Coke. Or an Old Fashioned, if the occasion demands. Someday, she hopes to go to Africa on a safari. Hopefully she’ll see a giraffe in the wild, because – as she’s pointed out – its neck is too short to reach the ground!

When she isn’t jamming out to T-Swift, she’s happy to impart some marketing words of wisdom, “Aim to create something unforgettable.” For day-to-day inspiration, she would remind you of two fundamental truths: You decide your happiness, and Ice cream is its own food group—not just a dessert.

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